Serialization Outlook

Forecasts and predictions up to 2021

Business models will be challenged by new and upcoming technologies that will emerge, especially Internet of Things, Big data, Cognitive devices and products.

Technology is becoming smaller, more affordable, more compact and integrated. New standards are being created and developed, especially on data exchange. New technologies for information analysis and pattern recognition are being developed.

Audit requirements will create additional requirements for data gathering and integrity that does not exists now. This will generate additional data volumes. On opposite side, consumers will generate demands for extended information using mobile technology.

Does this look familiar?Back to Future - 1990

Islands became land, modules became Integrated solution

Getting rid of it Outsourcing

Solving pain Regulatory

Solving CFO pain Optimized

CompetitiveSqueezing value

We are now in Solving pain phase, so we didn’t learn historical lesson

DRUGS

DEVICES

LAB SAMPLES

STABILITY

SUPPLY CHAIN SUPPORT

What is your number?

Didn’t Start Serialization

Will repeat mistakes

Are still inY2000

Are not Listening NOW

Evolution of Serialization& Traceability system

Definition: Integrated Enterprise level system satisfying all serialization and traceability requirements (drugs, labs, research) for multiple purposes, which can be easily integrated with internal and external system and configured according to standards and conformity requirements.Prescription: seek for solutions and vendors with long-term vision and clear Roadmap. Competitive value: beside optimization and savings, following values should be expected to be absorbed from solution in mid term:

Supply chain optimizationCustomer engagement and verificationAnalytical information gathering and pattern analysisItem specific data collection and exchange

Exit strategy: you will not need serialization and Traceability forever. Consider options with clear exit strategy (buzzwords: pay per use, cloud, appliance, etc)

1234

How values will shift (and what the hell does it mean?)Delivery channels

Effect: Drug features will become available to patients via over-the-air technologies. Updates and recommendations will become interactive and connected to overall health behaviour of the patient.Technology: smartphone aware patient will track its habits, including exercises, eating and alike using applications (e.g. S-Health) and will share such information with health practitioners and pharma companies voluntarily.Implications: pharma companies should partner heavily to modernize regulation regarding sharing of patient information, development of technology complement to health collecting applications and embedding new sensors to mobile devicesStrategic direction : should shift from selling the cure, to taking long term health suggestions based on gathered and analysed health information – in a predictive and cognitive way.

Business models re/invented

Fraud (and counterfeiting) in Serialized Environment

WHO IS CONCERNED BY COUNTERFEIT ANYMORE? IT IS REGULATION WE HAVE TO SATISFY

The FUTURE of Serialized item is Cognitive

Challenges vs. opportunities

What is your path?

Vision: In the future we will be surrounded by connected cognitive objects that will create knowledge wise will harvest to create value.

Recommendation: rethink your serialization strategy and avoid the lessons from history to become leader.

Serialization solution may become game changer on mid run, while on long run seek opportunity to have single, ecosystem based solution for all IT challenges.

CureSync development Roadmap – Life Science only

Questions?