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AIDS.gov, a program of the Office of HIV/AIDS Policy in the U.S. Department of Health and Human Services, provides access to Federal HIV programs, policies, and resources through its website (www.AIDS.gov) and new media channels (e.g. blog, Twitter, Facebook, YouTube, Flickr). AIDS.gov also plans, implements, and evaluates domestic World AIDS Day and National HIV Testing Day initiatives. In this session, the AIDS.gov team will provide an overview of the tools and strategies that AIDS.gov uses to best reach their diverse audiences. The presentation will also provide a case study of Facing AIDS for World AIDS Day (December 1), an online photo initiative in which diverse audiences across the country shared photos of themselves holding signs stating why they were “Facing AIDS” for World AIDS Day. The initiative’s goals were to help reduce HIV stigma and promote HIV testing.
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Facing AIDS via Twitter, Widgets, Mobile & More: Government Strategies for Online Engagement (11NTCgovt)
Kathryn HambletonWeb Communications SpecialistU.S. Department of Health and Human Services
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Government Strategies for Online Engagement
Government and Social Media
Health and Human Services Topics– Flu– Cancer– HIV/AIDS– Bullying– Diabetes– Public Affairs– FDA Recalls– More…
Government and Social Media
HHS Center For New Media
Focus on:– Mission– Audience– Strategy– Value
NewMedia.hhs.gov
Government and Social Media
Targeting HIV/AIDS with Social MediaAudience is:• Online• Mobile • Engaged in social networks
And using technology to share information about sexual health
Government and Social Media
AIDS.gov
• Introduces and explain new media tools in the context of their use in response to HIV
•Highlights examples using new media effectively in response to HIV/AIDS
