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營運概念企劃書 隊隊
名名 :FLYSHOW:FLYSHOW
禮記︰禮運大同篇貨惡其棄於地也,不必藏於己;
力惡其不出於身也,不必為己。
健身休閒產業的大同世界各取所需,各盡所能
I may feel worry about :
How to - increase my members - train my personal trainers - give my members correct knowledge - operate my company resources efficiently - hard to gather customer's thought
As a health club owner..
Where are the Solutions ?
文字
As a great professional ..
Where are the Solutions ?
文字文字
I may feel anxious about:
How to - balance two roles
Personal trainer vs. Salesman - establish personal brand & develop career - have good interactions with my students
文字
As a smart customer..
Where are the Solutions ?
I may feel angry about:
Why - distinguish which club is suitable for me is so hard - so much information but I can’t find the one I want - exercise become luxurious things nowadays - I can’t choose my favorite time & place & person - I need to tolerant different treatment
According to Reports
More than 63,000 exercising place in Taiwan! “About 40.000 are free.”
About 45% Taiwan people think “Health is the most Important thing!”
In United Status, more than 14% people go to health club
“In Taiwan, only 1-2%!”
You have the BEST choice!
Let’s HEALTHY ReSTART
Consumer
What’s HEALTHY ReSTART
Our company partner with
health clubs and professionals
to serve consumers by integrating all healthy resources
He
althy Re
start
Personals
Health Club
Other healthy resources
文字
Through H.Re. Expand market
efficiently expose to publiceven small scale companies can be well-known easily
Save payload cooperate with H.Re.to fit customer’s need
Increase salesmore customer will experience my place & service actively
Everything is easier now!
H.Re.’s service for Health Club
文字
Through H.Re.Develop professional skill
provide latest healthy knowledge to merefresh myself online or the organization H.Re. cooperate with
Establish personal introduce my background and experience to customerbe a free personal trainer via H.R.’s system
(another choice,beside working on health club)Interact with student
different management model- student can easily find my profile - schedule online- monitor students daily work.
H.Re.’s service for Professionals
Everything is easier now!
文字Everything is easier now!
H.Re.’s service for Customer
Through H.Re.Personal exercising plan
I choice what I want online (the place, price, people etc. ) I can sort sequence by my preference freely.
Safely trade and open sources All information on H.Re’s website is verified. No unfaithful contract or Advertisement.
Best informationI get the exactly suggestion suitable for my situation.
(Besides correct and latest, the information is filtered) Reasonable price increase consumer willingness
More H.Re.’s service for Customer
文字
Exercise prescriptiondiagnosis from doctor, dietician & professional exercise master I can realize my health status and individually exercise and diet plan.
Administer Device several programs to help me manage my body health
(Ex: online timetable, auto produce of Calorie, BMI, and so forth.) Healthy club
Join H.Re.’s online club I can invite companion and check the sport places immediately “Always can play with my team members !
Everything is easier now!
The present situation
Inefficiently use of resources of health industry will cause time and money waste..
Customers hesitate to make choiceMarket shrieked, everyone gets upset!!
Changes in the future
Healthy industry’s resource will be reorganized and integrated efficiently by H.Re.
Customers make choice easily!
Market will rise, everyone is happy!
S treng th• Recreational database in Chinese• Integrate the resources• Objective & open platform more reliable• supply the most convenient and various choice, flexible in time&space.• Systems fit individual needs
S W O T
Weakne ss• Lacking of entering barrier (Enter the market easily )• People are not familiar with the function• • It takes time to train up a professional
Opportunity•The development of recreational industry in Asia
•The international trend of health •The threat toward health by the modern life style•Professional concern
•The increasing of good service qualities
S W O T
Treat•The big health club’s adverseness
• Personal trainers’ adverseness to estimative system • Portal sites , ex: yahoo/ google have chance to enter• no success case to convince customer
Why Choose HEALTHY ReSTART ?
Convenienceanyone, anywhereeasy to find a suitable trainer and location
Accessible price We set the price according to different needs and classes. The unreasonable profits will be cut off.
Professional and Personal Personal trainers are selected by equitable The class is designed for individual in different condition.
Healthy restart
portal website(yahoogoogle)
Agencywebsite
Vortalwebsite
HealthClub/gym
ProfessionalInformation
● ● ● ●
Agency Service ● ●
Healthy Club ● ● ● ●
CustomizeMechanism
● ●
Consultant Service
● ● ●
Integratehealthy industry’s resources
●
Evaluation/guarantee Mechanism
● ●
HEALTHY ReSTART Website Architecture
HEALTHY ReSTART Website Architecture
H.Re Provide the win & win strategy for • Customer:
– Time saving scheduling system– Transparent price comparing– Trustable services and precise information – Customized personal health planning– Online expert/customer interaction
• Personal Trainer & Club Manager :– More exposures– More cooperation opportunities– Being well approved by public– Understand self-advantages/weaknesses
– What benefit to H.Re?• Cluster effects attracting more & more investors and advertisers• Income from matching service
H.Re competitive advantages