The Shrinking Globe: Social Media and Global

HealthMark, Ryan, MD

Ranit Mishori, MD, MHS

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Activity DisclaimerACTIVITY DISCLAIMER

It is the policy of the AAFP that all individuals in a position to control content disclose any relationships with commercial interests upon nomination/invitation of participation. Disclosure documents are reviewed for potential conflicts of interest (COI), and if identified, conflicts are resolved prior to confirmation of participation. Only those participants who had no conflict of interest or who agreed to an identified resolution process prior to their participation were involved in this CME activity.

Ranit Mishori and Mark Ryan have indicated they have no relevant financial relationships to disclose.

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What is social media?

• Online tools• Share ideas and user-generated content• Engagement• Without regard to distance or location

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The wide world of social media

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What is Twitter?

• Very short (140-character) messages.• Users identified by their “handle” @name.• Posts (“tweets”) are shared among account

“followers”, and can be shared (“re-tweeted”, or “RT”) with other users.

• Twitter can be accessed by SMS/text.

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Making sense of Twitter

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Global twitter activity:“where there is electricity,

there are tweets”

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Using Twitter in global health:

Organizational updates

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@WHO Tsunami related Tweets managing radiation

exposure• Iodized #salt doesn't have enough #iodine to

protect you from radiation. Too much #iodizedsalt can cause poisoning. #japan #globalhealth

• Consult your #doctor before taking #iodine pills. Do not self-medicate! http://tiny.cc/qgp4p #radiation #tsunami #japan #globalhealth

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Using Twitter in global health:

Organizational updates

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Using Twitter in global health:

Connections and collaborations

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Using Twitter in global health:

Sharing known resources• A message from Gabon: a request for help

for clinical resources to assess CVD risk.

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Using Twitter in global health:

Education and public health• @bnwomeh: Want to teach a course on

#globalhealth? Check out this catalogue of "Educational Modules" from @CUGHnews http://t.co/cJIX1l5e6F #meded

• @jeffsturchio: Check out these ten game changing #globalhealth innovations in new Innovations Report: [http://t.co/SxY8CbGD9L] #Innovations2015

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Using Twitter in global health:

Disease surveillance

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Using Twitter in Disease Surveillance

• “…Our results show that estimates of influenza-like illness derived from Twitter chatter accurately track reported disease levels”.

Signorini A, Segre AM, Polgreen PM (2011) The Use of Twitter to Track Levels of Disease Activity and Public Concern in the U.S. during the Influenza A H1N1 Pandemic. PLoS ONE 6(5): e19467

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Who’s Tweeting?

• WHO: @WHO• UNHCR: @refugees, @refugeewomen• PAHO/WHO: @pahowho• CDC Global: @CDCGlobal• World Bank: @WorldBank• USAID Global Health: @USAIDGH• Gates Foundation: @gatesfoundation• Gates Foundation HR: @JobsAtGates• Fogarty International Center at NIH: @Fogarty_NIH• The Lancet: @TheLancet• Duke Global Health: @DukeGHI• Michael Kidd, WONCA: @WONCApresident

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Who’s Tweeting NOW?

• The discussion on the conference hashtag #AAFPGlobal can be seen here.

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Thank You!

• @RichmodDoc• @ranitmd