Upload
louise-reed
View
108
Download
1
Embed Size (px)
Citation preview
How did YOU sleep?
Presented by Shanice Browne and Pattie Ncube
Our Audience…Our campaigns will be based around
babies/toddlers and the elderly’s lack of a good nights sleep.
We have chosen these two audiences after finding out that having a good nights sleep
can help to prevent Alzheimer's – something that is rife in the amongst the
elderly. From our research, we also discovered that scientists recommend at least six hours of sleep per night to ensure that our batteries are recharged and our minds are ready to learn new things the following day. This is important for babies and youngsters as it
is crucial that they are learning new things, with a fresh mind, everyday.
Meet… KellyKelly is
25 years old
Kelly is mother to a 2 year old
child
Kelly’s parents are
in their 50’s
Kelly works a full-time
job
Has to work from home sometimes; job cuts can cause stress
Uneven sleep patterns during teething etc.; at a age crucial for learning
They are at an age where they are
more at risk of the likes of
Alzheimer’s and diabetes.
She has a good social circle, and is in her ‘prime time’
So… Why Kelly?‘Kelly’ is linked to both of our target audiences: her child is at an age where absorbing every bit of knowledge possible is really crucial for it’s future development. She also has two parents in the 50’s age range – an age where contracting mental disorders such as Alzheimer’s is much more common and risky. ‘Kelly’ could take advice from our posters and apply them to two different types of personal people in her life, as well as then possibly going away and thinking about her own sleeping habits.
????
Current/Existing Campaigns for Inspiration
All of these adverts include the public in them: it doesn’t take standing and reading much to get the message.
All of these adverts are very visual and
I think that’s important for
someone of Kelly’s age as she is
usually in a rush, so needs
something that’s going to visually catch her eye or include her in it.
My Ideas…
Our slogan will be: “How did you
sleep?”
Toddler/Baby Advert
A child swimming in milk with dummies, bottles and ducks etc. floating around with the slogan through the middle. We could have 3D milk splashing out or leaking out onto the ground.
Elderly Advert
Two young people dancing in an old-style bar – a 60’s or 50’s feel to the image. We could have button to be pressed so that old classics are played out/automatically play by sensor.