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presentation given for th MSc in Leadership & Management Development, at the Institute of Leadership, RCSI
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Social Media: Friend or Foe to Healthcare?
Muireann O'Keeffe, Institute of Leadership , RCSI
Today’s workshop
Aim: is to explore what social media is and its potential use in health care settings
• Introductions • My online identity…………………..Your online identity?• Social media in the headlines• What is Web 2.0/ social media? • Benefits and Challenges • Dealing with Information overload
Group activity: Design a strategy involving social media that could address a problem existing in your professional practice
My online identity
Muireann O’Keeffe
Twitter - Why I use it
• Ranked as Top tool for learning (http://c4lpt.co.uk/top100tools/)
• Tool to support my professional development
• I share and collect information relating to my discipline via twitter
• Conferences: continues dialogue, commentary and networking, backchannel
• Support mechanism for my studies & research
What is Social Media?
• What is your definition of social media?
• Any website that allows social interaction between people• Communities of people who share interests and/or activities, or
who are interested in exploring the interests and activities of others• Bottom up approach to collaboration rather that top down• The use of web-based and mobile technologies to turn
communication into interactive dialogue• Web 2.0 refers to interactions on social media to encourage
participation, collaboration and knowledge creation
History of Social Media
Evolution of Participatory Internet
In the Headlines……………………….
Flash Mobs
The power of Social Media to organise collective action
Healthcare practitioners using Social Media?
How are healthcare practitioners using Social Media?
How is social media used in Healthcare settings?
• Healthcare recruitment – LinkedIn• Communicating with employees• Health campaigns – Twitter & Facebook • Apps/ Games: mobiles/ tablets
Data From http://www.slideshare.net/KarenOBrien/healthcare-and-social-media
Social Media in Healthcare
What are the Opportunities for patients? • Public Health alerts• Monitoring flu outbreaks• E-doctoring (Anne Cunningham)• Social & psychological support • Academic research
Social Media in Healthcare
Enables …………
• Engagement• Participation• Collaboration • Empowered patients
E-patients – empowered patients
Patient E-patient
Passive role Active engaged role
Information is given to them They seek out information (internet)
Top down delivery of healthcare Partner in their healthcare
Paternalistic medicine Participatory medicine
What is an e-patient?
From http://www.slideshare.net/KarenOBrien/healthcare-and-social-media
Social Media in Healthcare
What Challenges face patients using social media? • Reliability of information• Dr. Google• Information overload• Other patients dispensing advice• Confidentiality/ safety
Information Overload of Social media
Managing Information Overload
• Filtering of information • Involvement in medical social
networks in fields of interest• Crowd sourcing clinical questions
in correct fields/communities • Knowing the communities• Trust is fundamental, established
relationships
• Need to learn about digital literacy
Dealing with Information overload……….
Research into Social Media in Health
Health 2.0: how interactive Web sites are changing the healthcare industry
Realizing the promise of Web 2.0: engaging community intelligence
Summary
• Social Media is here to stay • Many social media tools, ever increasing • Potential to create a rich engaging environment • Patients become active participants and rather passive consumers• Patients want to be empowered to build their needs into any
technology on offer
To think about.....• Best practice/policies• Digital literacy• Online Data reliability • Online identity
References & acknowledgments
Thank you fellow Tweeters for helping shape this presentation
Healthcare and Social Media: http://www.slideshare.net/KarenOBrien/healthcare-and-social-media
Boulos, M., Wheeler, S., (2007)The emerging Web 2.0 social software: an enabling suite of sociable technologies in health and health care Education. Health Information and Libraries Journal, 24, pp.2–23
Blog: Anne Marie Cunningham: Wishful thinking in medical education http://wishfulthinkinginmedicaleducation.blogspot.ie/
Centre for Learning & Performance Technologies (C4LPT) http://c4lpt.co.uk/jane-hart/
