Booker T. Daniels

About #TalkHIV

• A pilot project of CDC’s Act against AIDS campaign.

• Intended to increase dialogue about HIV prevention, testing, and condom use, and counter myths & misperceptions.

• Targeted African American men and women aged 18–24 and their peers,

partners, and families.

• Conducted from March to December 2010.

• First foray on the part of CDC’s Division of HIV/AIDS into the use of social media to support HIV education and prevention.

Primary Lesson Learned

CDC/DHAP learned that Twitter:

• provides a rich platform for engaging in a dialogue with target audiences

• ideal when organizations are willing to meet audiences where they are and communicate in a way that opens a conversation

• twitter.com/talkHIV

What Worked Best?

• Partners = Credibility and Reach

• The More You Tweet, the More Your Audience Grows

• Establish a Twitter Persona

Data for Discussion

This snapshot illustrates lessons learned including:• Retweets provide richest opportunity to prompt dialogue with and within target audience• Greater the activity, greater the likelihood of retweeting and message sharing• Peak hours for audience engagement are: 8-10AM, 12-2PM, and 6PM – until late in the evening

Note: The chart above displays # of tweets, replies and retweets on the vertical axis and dates in the horizontal.