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The Influence Equation
David ReimInfluence Partners
Behavior
Media
Influence Equation =Ease of Taking Action
Creditability of
Information
Quality of
Relationship
Media Connection
Face to Face
Television
Website
Social Media
The Influence Equation
Website & Social Media
Have a discussionwith your doctor
Download a coupon
Join our RM program
Influence Equation =Ease of Taking Action
Creditability of
Information
Quality of
Relationship
Feel comfortable with our product
Influence Equation =Ease of Taking Action
Creditability of
Information
Quality of
Relationship
Influence Equation =Ease of Taking Action
Creditability of
Information
Quality of
Relationship
Influence Equation =Ease of Taking Action
Creditability of
Information
Quality of
Relationship
“I told my
doctor th
at I wante
d to …”
“I take my meds at night …. “
“Can anyone tell me …”
“This new study says …”
Influence Equation =Ease of Taking Action
Creditability of
Information
Quality of
Relationship
Ease of Taking Action
Creditability of
Information
Quality of
RelationshipInfluence Equation =
Note To
CompanyNote To
CompanyBe more patient
oriented!Be more patient
oriented!
