The Moving Target of NutritionAnnette Maggi, MS, RD, LD, FADA

Sr. Director of Nutrition

NuVal LLC

2

“Eat food, not too much, mostly plants.”

-Michael Pollan

3

4

5

6

Sounding the Alarm

7

Frightening rise in obesity holds deadly implications for health

1998

Out-of-control trends signal the need to bring clear guidance

to consumers on matters of health and nutrition.

20101990Obesity Rates:

The Quality of the Calories We Consume

The Quality of the Calories We Consume

• The AVERAGE ADULT (19+) gets 394 calories a day from beverages:– 114 from soda– 108 from alcohol (someone is getting my share on most days!)– 80 from fluid milk– 67 from 100% fruit juice and juice drinks– 26 from coffee and tea

• KIDS aged 2-18 get 400 calories a day from beverages:– 162 from milk– 121 from soda– 112 from 100% fruit juices and fruit drinks– In kids age 14-18, soda, sports and energy drinks are the highest

contributor of calories.

Sweeteners: Natural vs. Added

• Table sugar is the common, powdered white stuff.  Structurally, it is called a disaccharide, a double sugar.  In the body, it is broken down to 50% glucose and 50% fructose.

• High fructose corn syrup (HFCS) has been more vilified than any other food ingredient and without solid reasoning.  This sweetener is processed from corn, and is about 45-55% glucose and 45-55% fructose.  While it has been suggested that HFCS has contributed to obesity, science does not support this claim.

• Agave nectar typically comes from a blue agave plant, grown in the Southern part of the US, Mexico and northern South America.  The starchy part of the plant is made into a slurry and then processed so the starch is converted to fructose and glucose.  Agave nectar can range from 55-90% fructose with the remaining being glucose.  It has been given a “health halo” as it’s perceived to be a natural sweetener.

Sugars: Natural vs. Added

The NuVal® Algorithm

Numerator ÷ Denominator = Score of 1 to 100FiberFolateVitamin AVitamin CVitamin DVitamin EVitamin B12Vitamin B6PotassiumCalciumZincOmega-3 fatty

acidsTotal

bioflavonoidsTotal carotenoidsMagnesiumIron

Saturated fatTrans fatSodiumSugarCholesterol

= NuVal® Score

Generally Favorable Nutrients

Generally Less Favorable Nutrients

The scoring algorithm is grounded in the 2005 Dietary Guidelines for Americans, FDA/USDA regulations, and evidence-based science

13

Use of one algorithm allows shoppers to compare products both within a product category and across an eating occasion, even if in different areas of the store

14

NuVal® Scores Clarify Commonly Held Myths

Not all forms of fruits and vegetables are nutritionally equivalent.

With processing, nutrients are lost, sugars are concentrated and

energy density increases.

15

Hy-Vee

Food City/KVAT

Brookshire’s Promotional Tag

Brookshire’s Regular Tag

NuVal® Scores on Shelf Tags

Coborn’s

16

IL CA, NV

NY CO

MA, CT, VT, NH, NY, PA

CA, NV

SD, NE, KS, MO, IA, MN, IL, WI

WI

MI, IN, IL, OH, KY

MN

TX MA, CT

TX, AR, LA WI

KY, VA, TN NY, PA

24 Pilot Stores in Lexington KY

NC, SC, VA

Pilot ProgramIn Maryland and Ohio

MO

The NuVal® System is in use in more than 1,500 supermarkets in 27 states, with more scheduled to launch in the coming months.

NuVal’s Reach Across the US

The Role of the Retailer in Health Promotion and Education

Other Hot Topics in Nutrition

• Food advertising to Kids• Gluten Free• Celebrity chefs