Thurs tech med_summit2010_shs_11.11.10final

August 29, 2010

TechMed Summit 2010: “Get Ready for Success in Health IT”

November 11th, 2010HIT Session – Day 2

Presented by:Paula J. Magnanti, MT(ASCP)Founder & Managing PrincipalStrategic Healthcare Solutions

AGENDA

• Welcome

• Government Initiatives: brief review of HIT Session - Day 1

• A New Day in Healthcare for America: “Affordable Care Act”

• Strategic Healthcare Overview of Target Markets

• Organizations for Support: Healthcare Information & Management Systems Society (HIMSS)

• Getting Started: Profiling and Targeting Top Healthcare Accounts

• Alignment with Physicians for Clinical Workflows

• Looking towards the future Healthcare Echo System

• Next Steps

Healthcare national landscape effecting healthcare IT

August 29, 2010

Welcome November 11th, 2010HIT Session – Day 2

August 29, 2010


Government Initiatives: a brief review of HIT Session Day 1

November 2nd, 2010


ARRA

HITECH

HEALTHCARE REFORM

ACO~ACCOUNTABLE CARE ORGANIZATIONS

HIE's, HIO's, RHIO's

REC~REGIONAL EXTENSION CENTERS

The National Healthcare Landscape

MEANINGFUL USE

CCHIT, EHR's, PHR's

BEACON COMMUNITIES

PATIENT-CENTERED MEDICAL HOMES

HIPAA 5010, HIPAA HITECH

ICD10 – The International Statistical Classification of Diseases, Revision 10

National Healthcare Legislation: Review

• ARRA - $787 Billion, February 17, 2009

American Recovery and Reinvestment Act

• HITECH - $ 25.8 Billion Health IT , February 17, 2009

The Health Information Technology for Economic and Clinical Health Act (HITECH Act)

• Meaningful Use – Final Rule, July 13th, 2010

EHR Adoption starting 2011: 15 Core Objectives for Phase 1 staring January 2011

• Beacon Communities – Pilot grants for 17 Communities

$13.8 M-Cincinnati HealthBridge, Inc, $16.8M- Southeastern Michigan Health Association

• Regional Extension Center – 60 (REC’s) in the US

EHR Adoption to Physicians and HIE Statewide Framework


National Healthcare Legislation: Websites

www.hhs.gov/recovery

www.regionalextensioncenters.com/

www.beaconcommunityprogram.com/

www.cchit.org/

http://www.healthcare.gov/


August 29, 2010


A New Day in Healthcare for America: “Affordable Care Act”

National Healthcare Legislation

“AFFORDABLE CARE ACT”: March 30, 2010; H.R. 3590

The comprehensive health care reform law enacted in March 2010. The law in two parts:

The Patient Protection and Affordable Care Act was signed into law on March 23, 2010

Health Care and Education Reconciliation Act on March 30, 2010. The name “Affordable Care Act” is used to refer to the final, amended version of the law.

The Patient Protection and Affordable Care Act of 2010 directs the Centers for Medicare and Medicaid Services (CMS) to create a national voluntary program for accountable care organizations (ACOs)

by January 2012. ACOs are provider groups that accept responsibility for the cost and quality of care delivered to a specific population of patients cared for by the groups’ clinicians.


source: http://www.healthcare.gov/

August 29, 2010


Strategic Healthcare Overview of Target Markets

HIMSSLocal Chapters

Reseller

National HIMSS

TechData

Enterprise Hospitals

Medium Hospitals

CAH-Critical Access

Hospitals

Beacon Communities

Patient Centered Medical Homes

HIE Health Information

Exchange

HIO Health Information

Organization

Regional Extension

Centers

Accountable Care Organizations

HIMSS Board

Strategy

Strategic TOP

Accounts

C-LevelIntroductions

CMIO’sPhysicians Executives

Practice Administrators

Strategic Healthcare SolutionsPHO’s IPA’s

EHR Adoption1. Family Medicine2. Internal Medicine3. Cardiology4. Pediatrics5. Chiropractors6. Dentists

ComplianceRegulations

HIPAA Security

Standards

HL7 Strategic Initiatives

HIPAA 5010

August 29, 2010


Organizations for Support: Healthcare Information & Management Systems Society (HIMSS)

NEHIMSS

New England HIMSS Networking Strategy

1. Physicians2. CIO, CMIO3. C-Suite 4. HIT

How to use the Power of LinkedIn to Building Relationships and Trust over time.

August 29, 2010


Getting Started: Profiling and Targeting Top Accounts

How to get Started?

BUILDING RELATIONSHIPS…BUILDING TRUST

The Healthcare industry is changing it’s entire national landscape effecting healthcare IT, payers, providers, physicians, enforcing meaningful use incentives, privacy and security as well as the strengthening of legal enforcement trends.

This is the most exciting and challenging time the healthcare industry has faced in decades!


How to get Started?

• Identify your C-Level Healthcare Executives

• Align with the Transformation of the National Landscape

• Understanding the Changing Role of Physicians, the Healthcare CIO, and CMIO

• Legal Enforcement Trends and Compliance

• Healthcare Practice: partnering with Healthcare Experts


How to get Started?

• Healthcare Target Accounts: Top Health Accounts

• Healthcare Practice: Identify who’s your target?

• Physician & Hospital Profiling, knowing your customer?

• Integrating a CRM and Marketing Campaigns

• Embracing the new landscape: Healthcare Industry Market Development, Networking, events and shows!


August 29, 2010


Target Markets: Hospital & Physician Organizations

August 29, 2010


How far Along are Healthcare Providers in Using an Electronic Health Record System?

source: CompTIA, “Second Annual Helathcare IT Insights and Opportunities Study”

Hospital Organizations: CY 2010

• Enterprise Hospitals (500 – 600 beds)

• Medium Hospitals (250 – 500 beds)

• Community Hospitals (100 – 250 beds)

• Critical Access Hospitals (25 – 50 beds)

• Community Health Centers

• Rural Health Centers & Clinics


Physician Organizations: CY 2010

• Solo Physician Practices (1-2)

• Small Physician Practices (2-10)

• Independent Physician Practices(IP’s)

• Independent Physician Associations(IPA’s)

• Physician Hospital Organizations (PHO’s)


Physician Organizations: CY 2015

• Accountable Care Models

• Patient-Centered Medical Homes

• Integrated Delivery Systems

• Multispecialty Group Practices

• Virtual Physician Organizations


August 29, 2010


Alignment with Physicians for Clinical Workflows

How EHR’s Improve Care?

• Practice Management

• Chart Management

• Communications

• Improved Workflow Processes

• Quality Reporting measures for Incentives

• Empowers Patient care

• Reduces Medical Errors

• Ensures Best Practices


Clinical IT Adoption Process

Planning Design Implementation Training Go-Live Support /

Improvement

August 29, 2010


Looking towards the Future

Summary: Future of Healthcare

• Universal Access

• Integrated Delivery Systems

• IT Infrastructure

• Transparency

• Quality Improvements

• Cost Containment

• Accountability


Looking Towards the Future

• Patient Centric Healthcare

• Patient-Centered Medical Homes

• Accountable Care Organizations

• Virtualized Healthcare Enterprises

• Paperless: Digitized Medical Records

• m-Health: integration of wireless mobile technology for healthcare providers


20152015

Next Steps: Assess, Plan and Execute

• Plan your Healthcare Strategy

• Create your Roadmap

• Partner with your Healthcare Champions

• Identify your new targets: Hospital or Physician

• Create your Value Proposition

• Messaging: Create a well thought out Healthcare Message, emails, Newsletters

• Attend Networking event, Seminars and Shows


August 29, 2010


Thank You!

Contact Us:

Paula J. Magnanti, MT(ASCP)Founder & Managing Principal

STRATEGIC HEALTHCARE SOLUTIONS

617.852.5564 [email protected]://www.linkedin.com/in/paulajmagnanti

"Your Healthcare Advisor Executive"

Health & Medicine

Thurs tech med_summit2010_shs_11.11.10final