“To study need assessment of industrial water purifiers”

A

COMPREHENSIVE PROJECT REPORTON

“TO STUDY NEED ASSESSMENT OF INDUSTRIAL WATER PURIFIERS”

Submitted to

S.R. LUTHRA INSTITUTE OF MANAGEMENT IN PARTIAL FULFILLMENT OF THE

REQUIREMENT OF THE AWARD FOR THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

In

Gujarat Technological UniversityUNDER THE GUIDANCE OF

Faculty Guide: Company Guide:

Mr. Harshesh Patel Mr. Abhishek Trivedi

Asst. Professor Deputy Divisional Manager

(Eureka Forbes Ltd)

Submitted byMs. Ami Patel [Batch No. 2014-16, Enrollment No. 148050592044]

Mr. Nilesh Rathod [Batch No. 2014-16, Enrollment No. 148050592061]

MBA SEMESTER IV

S.R. LUTHRA INSTITUTE OF MANAGEMENT –805MBA PROGRAMME

Affiliated to Gujarat Technological University

Ahmedabad

APRIL, 2016

COMPANY CERTIFICATE

This certificated that Mr. Nilesh Rathod and Ms. Ami Patel from S.R LUTHARA

INSTITUTE OF MANAGEMENT and carrying out research on the subject title

“To Study Need Assessment of Industrial Water Purifier” and in under the

supervision of Mr. Abhishek Trivedi from September 2015 to April 2016 I also

certify that the above mentioned student have work satisfactory.

Place:

Date:

For,

Eureka Forbes Ltd.

Authorized Signatory

Students’ Declaration

We, Ms. Ami Patel & Mr. Nilesh Rathod, hereby declare that the report for

Comprehensive Project entitled “To Study Need Assessment of Industry Water Purifier” is a result of our own work and our indebtedness to other work

publications, references, if any, have been duly acknowledged.

Place: Surat

Date: _____________

__________________(Ami Patel)

__________________(Nilesh Rathod)

Institute’s Certificate

Certified that this Comprehensive Project Report Titled “To Study Need Assessment of Industrial Water Purifier” is the bonafide work of Ms. Ami Patel

(Enrollment No. 148050592044) and Mr. Nilesh Rathod (Enrollment

No.148050592061), who carried out the research under my supervision. I also

certify further, that to the best of my knowledge the work reported herein does not

form part of any other project report or dissertation on the basis of which a

degree or award was conferred on an earlier occasion on this or any other

candidate.

Place: Surat

Date: ________________

___________________

(Harshesh Patel)

Asst. Professor

___________________

(J.M. Kapadia)

Director

PREFACE

Master of Business Administration is a challenging profession, in which require adept (skills), and practical knowledge of business affair and

account. For this purpose, practical training is most helpful.

We received our training at Eureka Forbes Ltd, Surat as a requirement of MBA

curriculum. This training has provided us clear insight of the application of

theoretical knowledge into practical scenario. To target the respondent, it is

imperative to understand their mind set and preference toward the industrial

water purify.

The study aims to understand the need of water purifier of manufacturing unit or

companies from industrial sector. Knowing the need of customers is the key to

success for any company. Eureka Forbes is also one of them who successfully

understood the need of customer over a period of time.

Our project report is “To Analyze Need Assessment of Industrial Water Purify”is under the supervision of Mr. Abhishek Trivedi or time period of training

is September 2015 to April 2016.

ACKNOWLEDGEMENT

We have taken efforts in this project. However, it would not have been possible

without the kind support and help of many individuals and organizations. We

would like to extend our sincere thanks to all of them.

We are highly indebted toMr. Sunil Yadav, and Mr. Abhishek Trivedi for their

guidance and constant supervision as well as for providing necessary information

regarding the project & also for their support in completing the project.

We express our sincere thanks to Dr. J.M. Kapadia (Director, S. R. Luthra

Institute of Management) for providing necessary facilities and resources to carry

out this project. We are thankful for the beneficial advices and precious time

given by our guide Mr. Harshesh Patel (Assistant Professor, S. R. Luthra Institute

of Management).

We would like to express our gratitude towards our mentor & member of Eureka

Forbes for their kind co-operation and encouragement.

We would like to express our special gratitude and thanks to industry persons for

giving us such attention and time.

Our thanks and appreciations also go to our friends in developing the project and

people who have willingly helped us out with their abilities.

EXECUTIVE SUMMARY

Need assessment is an important element that every organization follow so as to

develop an accurate plan for the success of an organization. The water

purification business in India is undergoing major changes, not just in terms of

technology but also in terms of pricing and competition. In it Eureka Forbes in

India is a leading water purifier company and also provide the facility of water

purification system, vacuum cleaner and air purifiers.

In this research first the analysis of the home appliance in water purify industry at

global, analyzes this market depending on its market segments, major

geographies, and current market trends. Geographies analyzed under this

research report include North America, AsiaPacific, Europe, Rest of the World.

The market for water purification was USD 85 billion in 2010 (only equipment and

products) and is growing on an average over 6–10 percent per year depending

on the country. The highest growth is to be expected in China with an annual

growth rate of over 15 percent followed by Brazil, South-East Asian countries,

and the Middle East.

Indian water purifier industry top 4 brand Aquaguard, zero B, whirlpool, Kent,

total value Rs.114244 crore and quality wise total 3627759 units. The monthly

retail audit covers 20% of the retail universe in 80 towns in India. In addition,

Market Pulse has carried out an extensive survey among 10,000 households in

62 towns to glean consumer behavior over the last few years. Water purifiers’

market size will touch a remarkable INR 61 billion in 2017.

Eureka Forbes is India's leader in water purification systems, vacuum cleaners

and air purifiers. Today, Eureka Forbes has not just spread health and happiness

across 20 million customers but also its employees.

Literature review has been done regarding need assessment, water purify,

industrial water purifies etc.…Our primary objective is to study need assessment

of industrial water purifier and the secondary objective is to understand the

requirement of mineral water among industrial users, to know expectations of

companies for water purifier as a product of Eureka Forbes, to study factors

influencing choices of water purifier among companies, to know future purchase

intention towards drinking water purifier of brand Aquvagard, to evaluate

industrial user’s attitude towards Aquaguard as the brand of water purifier and to

analyze their preference towards water purifier among companies.

This study uses descriptive research design, sample size for this study were 100

companies from different sector includes small, medium, and large size

companies in Surat city. Convenience sampling method was used to drag

samples from the population. Secondary data collected from various sources for

reviewing relevant literatures, Primary data collected by structured and interview

method, survey method used for collection of primary data. Data collection tool

used was structured questionnaire. Data were analyzed by various analytical

approaches like simple percentage, frequency, and statistical tests like Chi

Square, ANOVA by using SPSS software.

From the analysis it was found that most of the clients were using filtered water

for drinking purpose while some clients were using filtered water for

manufacturing purpose and some of the clients were using both manufacturing

and drinking purpose. It was revealed that removal of TDS & Hardness, and

Removal of bacterial Contaminations were important factors in selecting water

purifier. Less maintenance, Better Taste of water, and competitive prices were

important factors considered by clients. Most of the clients of Eureka Forbs were

satisfied with Eureka Forbs products.

In this study conclude that most of the industry use of purifier water but some use

of local bottle water and some used Eureka Forbes. Some industry own plan of

water and other used of different brand.

TABLE OF CONTENTS

Sr. No.

Particulars Page No.

1. Introduction 12. Home Appliance Industry Profile 4

a. Globalb. Nationalc. Stated. PESTELe. Current trendsf. Major Playersg. Major Offerings

451112131417

4

3. Eureka Forbes Profilea. Company Profileb. Organogramc. Divisions/ Departmentsd. SWOTe. Market Position

1920212223

19

4. Review of Literature 265. Research Methodology 36

a. Problem Statementb. Research Objectivec. Research Design

i. Type of Designii. Samplingiii. Data Collectioniv. Tools for Analysisv. Limitations of the Study

363637

6. Data analysis & Interpretations 39 397. Findings 60 608. Conclusion 62 629. Recommendations 64 64

BibliographyAnnexure

LIST OFTABLES

Sr. No.

Particulars Tables No.

Page No.

1 Usage of water purifier (%) 6.1 39

2 Types of Manufacturing Unit (%) 6.2 40

3 Employee’s Working in Organization (%) 6.3 41

4 Usage of water for drinking per day 6.4 42

5 Using any water purifier for drinking (%) 6.5 43

6 Capacity of the purifier (%) 6.6 44

7 Factors affected in selection of water purifier (%) 6.7 45

8 Level of importance in (%) 6.8 46

9 Using water purifier of Eureka Forbes (%) 6.9 47

10 Water purifier are you using (%) 6.10 48

11 Reason for ticked above brand (%) 6.11 49

12 Ever used water purifier of Eureka Forbes (%) 6.12 50

13 In future, will you bay water purifier of Eureka

Forbes

6.13 51

14 Number of years are using water purifierof Eureka

Forbes

6.14 52

15 Usage experience of water purifier for Eureka

Forbes

6.15 53

16 Satisfaction with the Eureka Forbes 6.16 54

17 State the reason for not using water purifier(%) 6.17 55

18 Like to go for water purifier in future (%) 6.18 56

19 Cross Tabulation of Variable 6.19 57

20 Chi-Square Tests 6.20 57

21 ANOVA 6.21 58

22 Test of Homogeneity of Variances 6.22 58

23 Number of years you are using water purifier of

Eureka Forbes

6.23 59

24 Test of Homogeneity of Variances 6.24 59

LIST OF FIGURES

Sr. No. ParticularsFigure No.

Page No.

1 Purify M/c 1.1 3

2 Top five water purify 1.2 6

3 Top 4 brand in Ro based water purify 1.3 6

4 Top 4 brands UV based purifiers 1.4 9

5 Top 4 brands Offline based purifier 1.5 9

6 Organogram of Eureka Forbs 1.6 20

7 Organization Structure of Eureka Forbs 1.7 21

8 Usage of water purifier (%) 6.1 39

9 Types of Manufacturing Unit (%) 6.2 40

10 Employee’s Working in Organization (%) 6.3 41

11 Usage of water for drinking per day 6.4 42

12 Using any water purifier for drinking (%) 6.5 43

13 Capacity of the purifier (%) 6.6 44

14 Factors affected in selection of water purifier (%) 6.7 45

15 Level of importance in (%) 6.8 46

16 Using water purifier of Eureka Forbes (%) 6.9 47

17 Water purifier are you using (%) 6.10 48

18 Reason for ticked above brand (%) 6.11 49

19 Ever used water purifier of Eureka Forbes (%) 6.12 50

20 In future, will you bay water purifier of Eureka Forbes 6.13 51

21 Number of years are using water purifierof Eureka Forbes 6.14 52

22 Usage experience of water purifier for Eureka Forbes 6.15 53

23 Satisfaction with the Eureka Forbes 6.16 54

24 State the reason for not using water purifier(%) 6.17 55

25 Like to go for water purifier in future (%) 6.18 56

CHAPTER1

INTRODUCTION

INTRODUCTION

DefinitionA Needs Assessment is a process used by organizations to determine priorities,

make organizational improvements, or allocate resources. It involves determining

the needs, or gaps, between where the organization envisions itself in the future

and the organization's current state. You then develop a plan of action to address

the needs (or closing the gaps) to bring the organization closer to its desired

future state.

Example

Let's look at an example. Imagine that you are the president of an auto

manufacturing company. You want to increase your company's market share

over the next five years. Unfortunately, the latest marketing data shows that your

company actually suffered a slight decrease in market share last quarter. It's time

to perform a needs assessment, so you gather your brain trust.

The purpose of a Needs Assessment is to: Understand the extent of the problem.

Gather the information about all the services that are available to your

target population.

Identify the gaps in the services available to your target population.

A needs assessment is also a great opportunity to involve current or potential

program participants in the planning process. Ask them about their needs and

about what gaps they see in the services available to them. This will help you

design a program that is truly responsive to your target population.

The World Health Organization declares that needs assessments contribute to

planning and delivering the most effective care to those in greatest need. Further

they should be grounded in principles of equity and social justice and ensure that

scarce resources are allocated where they can give maximum benefit.

Additionally, they must be informed by community members beyond completion

of surveys, through community based participatory research and action.

Organizations must engage the community in a democratic process which

increases members’ knowledge and ownership of activities, policies and

procedures. These outcomes create an environment where consumers have

better access to information while enhancing trust in the services and the

organization’s legitimacy.

Water Purification is the process of removing undesirable chemicals, biological

contaminants, suspended solids and gases from contaminated water. The goal is

to produce water fit for a specific purpose.

The aims of the treatment are to remove unwanted constituents in the water and

to make it safe to drink or fit for a specific purpose in industry or medical

applications. Widely varied techniques are available to remove contaminants like

fine solids, micro-organisms and some dissolved inorganic and organic materials,

or environmental persistent pharmaceutical pollutants. The choice of method will

depend on the quality of the water being treated, the cost of the treatment

process and the quality standards expected of the processed water.

The processes below are the ones commonly used in water purification plants.

Some or most may not be used depending on the scale of the plant and quality of

the raw (source) water Industrial Water Purifier

Eureka Forbes are among the well acknowledged and renowned companies

dealing in the manufacturing and supplying of Industrial Water Purifier. They

offer their clients a comprehensive range of quality water purifiers and power

supply products at economical prices and within the specific time frame. The

products offered by the company are immensely acclaimed and demanded in the

industry for being superior in quality and some exceptional features like optimum

performance, corrosion resistance, robust construction, long functional life and

many more. It’s water purifiers and power supply products can also be availed

from us in a customized form as per the specifications.

Features:

Advanced technology

Convenient

Affordable price

Specifications:

Removes dirt, rust & sediment 99%

Self-encapsulated filter cartridges

1,500-gallon capacity (5,678 liters)

Figure No: 1.1 Purify M/c

CHAPTER 2

HOME APPLIANCE INDUSTRY PROFILE

Global Level of home appliance industryPer capita income increasing of consumers coupled with the concern for health is

driving the water purifier market globally. According to The World Water

Organization (a U.S.-based non-profit association), around 1 billion global

populations in 2012 did not have access to safe drinking water. With continuous

improvements in lifestyle and increasing health concerns, safe drinking water has

emerged as a necessity. A large section of the population in developed and

developing economies is consuming untreated water, thus giving rise to water-

borne diseases. However, with increasing per capita income in these countries,

consumption of treated water is rising considerably. Industry participants are

foraying into low-cost water treatment solutions and devices including offline

water purifiers which are targeted at the low-income consumer groups.

The global water purifier market is expected to witness a double-digit growth

during 2013-2019. Asia Pacific has become the biggest market for water

purifiers. China and India, with their large population coupled with the lack of

hygienic infrastructure, provide large untapped markets. This acts as major

growth driver for the industry. Water purifiers are broadly categorized under two

segments: online and offline. While the online water purifiers require electricity for

their functioning, offline systems work without it. Offline systems (non-electric)

are expected to increase industry penetration in the rural markets due to their

lower costs. Among the end-user segments, the household segment holds the

largest share. Some of the major companies operating in the water purifier

market are Brita, PUR, Aquasana, Aqua America, Pentair and Panasonic.

This research report analyzes this market depending on its market segments,

major geographies, and current market trends. Geographies analyzed under this

research report include

North America

Asia Pacific

Europe

Rest of the World

National level of home appliance industryThe water purification businessin India is undergoing major changes, not just in

terms of technology, but also in terms of pricing and competition. Innovation and

product differentiation seem to be the key mantras in the business. The drivers

include scarcity of clean drinking water, low penetration of water purifiers,

increasing urbanization, and waterborne diseases, while challenges faced are the

lack of standards and low awareness levels. There would be tie-ups for

enhancing distribution, increasing product portfolio, and rural expansion.

Competitive landscape identifies major players in the market. The market has

also started evolving in the offline category for consumers who do not have

access to running water and electricity and at a lower price point. With the market

opening up, itis only helping a larger base of India get water purifiers.

As per World Bank, 80 percent of communicable diseases in India are water

related. With the population size of1.17 billion, only less than 15 percent people

have access to safe drinking water. It is estimated that about 10million illnesses

and 700,000 deaths in India could be attributed to diarrhea of which 400,000 are

children under the age of five. Moreover, due to over exploitation of ground

water, the levels of mineral contaminants such as arsenic and fluoride in water

drawn from wells have increased dramatically. About 50 million people in West

Bangalore presently affected by arsenic poisoning while an additional 70 million

people are affected in neighboring Bangladesh, which according to the World

Health Organization (WHO) is the largest mass poisoning in human history. In

addition, about 60 million people across India, mainly in Rajasthan, Gujarat, and

Andhra Pradesh, consume water with high fluoride content. Given the gravity of

the situation, there is an urgent need for deploying technologies for removing

microbiological, arsenic, and fluoride contamination from drinking water before it

is consumed.

Figure No: 1.2 Top five water purify

Figure No: 1.3 Top 4 brand in Ro based water purify

Nearly 30 percent of rural India has no access to safe drinking water. Awareness

of health risks linked to unsafe water is still low among the rural population. But

the rising prosperity in rural India means people may be willing to pay more for

safe water. One clear indicator is the thrust that conventional packaged water

companies such as Parle Bislleri and Coca-Cola are giving to rural distribution.

Governments too are now willing to work with private parties. For instance,

California-based Water Health International is in the process of setting up 225

water treatment plants for panchayat blocks in Andhra Pradesh on a build-own-

operate-transfer (BOOT) basis. Water Health will make its money from user fees.

There certainly exists an opportunity. But it is a long haul. A number of things

from the business model to community acceptance of safe water for a price have

to fall into place for these ventures to turn into stable, sustainable operations. The

period and amount of returns are uncertain and most companies are still nascent.

As more households switch to water purifiers, there is an urgent need for

stringent standards for the equipment. In India, unlike producers of natural

mineral water and packaged drinking water, who are required to meet Bureau of

Indian Standards (BIS) norms, there is no such mechanism for ensuring safety of

potable water purification devices.

Some leading consumer organization sin India observed the World Water Day in

Delhi to attract the attention of the government, policy makers, and media to

ensure access to safe potable drinking water to the citizens and take immediate

steps to bring reforms in its distribution in an equitable manner. They believe the

domestic water purifier market is aggressively marketing the chemical-based

technology to purify water, which is a serious public health issue. There is also a

huge unorganized market in India, which is misleading the consumers. There are

no regulatory mechanisms mandated to check the standard of water consumed

by the ignorant and helpless consumers.

The use of chemicals including chlorine in these purifiers should be carefully

governed and regularly monitored to ensure that the dosage is administered

under safe level. Also some other chemicals used in the cleaning process by

these purifiers decompose themselves during filtration

and treatment of water and produce products which when combined with other

routinely used material can be harmful to health. There is also a growing fear that

water will be cornered by the highest bidder to be sold to those who can afford to

pay, leaving large parts of India outside the net. Does this mean that people who

cannot afford are destined not to get safe water?

Market DynamicsThe Indian water purifier market is on a high growth trajectory. It is estimated at

Rs. `2000 crore with total sales of about 5 million units. TV Veopar for the sake of

total accuracy has considered top 5 brands, which together constitute3,627,759

numbers, estimated at Rs. `1142.44 crore. The five brands are Aquaguard,

Hindustan Unilever Limited, Kent, Zero B, and Whirlpool. Eureka Forbes has the

highest turnover in the segment, estimated at over`510 crore. It is present in all

the three categories – RO based, inline/UV based, and offline purifiers –through

its brand AquaSure.Hindustan Unilever Limited dominates the offline water

purifiers market and has some presence in the inline category with Marvella OGT

and Auto fill purifiers. Its turnover from water purifiers division is estimated at

`300 crore. Kent with its focus primarily on the premium RO-based purifiers had a

sales turnover of Rs.`240 crore in 2010-11. Kent moves ahead with its vision

toward making the world a healthy and happy family.

Figure No: 1.4 Top 4 brands UV based purifiers

Figure No: 1.5 Top 4 brands Offline based purifier

Breakthrough in Technology

Researchers at the North Carolina State University have developed a new

material that can remove radioactive contaminants from drinking water, a

discovery that could help Japan deal with its unfolding water crisis. The new

material is made of forest byproducts and crustacean shells.

The material works like foam. It absorbs water and can soak up contaminants in

water and salt from seawater. In future, the new material could be packaged in a

small bag or it can be used as a filter to clean up large areas. As we are currently

seeing in Japan, one of the major health risks posed by nuclear accidents is

radioactive iodide that dissolves in drinking water. Because it is chemically

identical to non-radioactive iodide, the human body cannot distinguish it – which

is what allows it to accumulate in thyroid and eventually lead to cancer.

The newly developed material binds iodide in water and traps it, which can then

be properly disposed of without risk to humans or the environment. Not only can

the new material remove radioactive iodine, but can also strip heavy metals like

arsenic from drinking water. If the materialist eventually used in disaster

situations, it could help clean water when there is no electricity source to tap.

The current situation in Japan is a good example of how this material might help

clean up the water supply. Water availability is a major issue in many parts of the

world; not only drinking water demands are increasing but also water is

invaluable for the industry and community uses. Currently in India, every

company is striving to make its products available at different price brackets, thus

making it possible to provide safe drinking water to every Indian.

State level of home appliances industryThe poor water quality in Gujarat has become a concern for many, but at the

same time it has come as a boon for the domestic water purifier market. The

state, which currently holds an estimated 30 per cent of the total national

domestic purifier business, is growing at a rapid pace as more national and

international players are entering the sector. This rapid growth is pushing Gujarat

to become the next hub for India’s water purification market.

Talking of Gujarat as the regional hub for the Indian water market, COO of India

Water Expo, a three-day event that began on Thursday at Gujarat University

Convention Hall, H Subramaniam said, “The boom in industrial growth in the

state over the past years has not only added to the Government, which recently

has given special focus on water supply through investments in major projects for

SEZs and industrial estates has been very supportive in attracting more players

for setting up their own manufacturing and water treatment plants. Also, a lot of

companies are putting up their design and engineering units here.

According to industry estimates, due to extreme scarcity, salinity in water and

diminishing ground water level, there is a surge in demand for water treatment

products in the domestic segment. The water demand has increased up to 1500

milliliter per day (ml/d) compared to 700 ml/d in 1986 due to expeditious growth in

population compared to the demand for water, including drinking water.

Increase in wastewater generation, but also to a rise in water demand. Gujarat is

emerging as the new hub for the water industry in the country. The water purifier

market in the state is worth Rs 3,000 crore out of the national total Rs 10,000

crore. Ahmedabad occupies 1/3rd of the total water business in the state, while

the remaining is shared between Surat, Vadodra and Rajkot.”

There are around 500 suppliers of domestic water systems in Gujarat. More and

more local, national and international players are entering the market for

manufacturing and supply of these products.

PESTEL AnalysisIn summary the key macro-level influences on the bottled drinking water market

are:

Political – the key factor is government spending cuts and the extent to which

thisaffects the economy and, therefore, consumer confidence as well as funding

andgrants available to start-ups.

Economic – the direct link between consumer confidence and sales of

discretionary purchases like bottled water means that the economic outlook is a

key influence on the demand and price paid for bottled water as previously

stated.

Social – clearly the research shows that social trends and behaviour is a key

area of Influence.

Technological – there are no particular technological influences. That said,

packaging material developments and also developments in areas such as

inventorytracking using RFID tags (Radio Frequency Identification) may come to

exert andinfluence.

Environmental – this is and will continue to be an area of influence on the

bottledwater market as evidenced by the responses of producers to issues such

as foodmiles and packaging waste.

Legal – the production of bottled water is well regulated and given the poor

environmental credentials there may well be future changes.

Current Trends in Home Appliance IndustryTrends & opportunities in the water purifier market

Market Pulse is the only firm in India that tracks kitchen appliances and select

domestic appliances on a monthly basis. The firm is a pioneer in water purifiers’

research and their retail audit reports are being used by industry leaders.

The monthly retail audit covers 20% of the retail universe in 80 towns in India. In

addition, Market Pulse has carried out an extensive survey among 10,000

households in 62 towns to glean consumer behavior over the last few years.

Data from more than 60% of the organized retail outlets as well as distributors,

franchisees and exclusive outlets has been analyzed too. The afore-mentioned

research activities have helped prepare a comprehensive report on the trends

and opportunities in the water purifier market in India. A few highlights of this

report are mentioned subsequently.

Major Players in Home Appliance Industry (Water Purifier)Water Purifier in recent time has become most essential home appliance as

quality of water has reduced resulting in numerous water borne diseases. Water

Purifier removes harmful elements like chemicals, microorganisms, impurities

and ensures clean and pure water.

Market is flooded with numerous water purifier brands and it’s really hard to find

the best one, so here is the list of Top 10 Best Water Purifier Brands in India:

1. KENTKent is the leading water purifier brand in India, which has earned the trust of

people by providing them with quality water purifiers that ensures clean and safe

water. Kent manufactures quality water purifiers and exports to Nepal,

Bangladesh, Kenya and many other countries.

Kent provides a complete range of water purifiers under the different categories

like UV Purifiers, Wall Mounted Purifiers, Gravity Based UF Purifiers and many

more. Kent Gold, Kent Prime, Kent Ultra and Kent Supreme are some of the

most selling variants of the Kent water purifier.

2. AQUAGUARDAquaguard is next on this list, which is one of the oldest water purifier brand and

dominated this segment for a long time. Aquaguard is a water purifier brand of

Eureka Forbes, an Indian healthcare Products Company founded in the year

1982 and presently one of the reliable companies for water purifiers.

Aquaguard comes packed with features like HD RO, Intelligent Alert Interface,

Intelligent Auto-Fill System and Silver Surety Technology, which makes it a

prominent choice for water purifier. Aquaguard Enhance RO+UV, Aquaguard

Magna, Aquaguard Reviva and Aquaguard Eternity are some of the most selling

variants of Aquaguard water purifier.

3. PUREITPureit is a water purifier brand of Hindustan Unilever and one of the most selling

water purifier brands in India with presence in more than 8 countries of the world.

Pureit Ultima RO+UV, Pureit Advanced, Pureit Classic and Pureit Marvell are

some of the most selling variants of Pureit water purifier.

4. AQUASUREAquasure stands at 4th in the list of top 10 best water purifier brands in India.

Aquasure is a water purifier brand owned by Eureka Forbes, an Indian company

known for its premier quality healthcare products.

Aquasure Aayush, Aquasure Shakti, Aquasure Xpert and Aquasure RO+UV are

some of the variants of the Aquasure water purifier.

5. AQUAFRESHNext on this list is Aquafresh, a water purifier brand of Aquafresh RO System, a

Delhi based company involved in manufacturing of water purifiers. Aquafresh

Super Grand, Aqua Pearl and Aquafresh Dolphin are some of the variants of

water purifier by Aquafresh.

6. ZERO BZero B is ranked 6th in list of top 10 best water purifier brands in India. Zero B is

a water purifier brand manufactured by Ion Exchange (India) Ltd, one of the

leading water treatment companies in India that exports its products to Africa,

Japan, Russia, UK, USA and many other countries.

Zero B offers a complete solution of water purification through its variants like

Sapphire, Emerald, Suraksha plus Pro, Ultimate and many more. Zero B has

captured a significant market share by offering best quality products at optimum

prices.

7. TATA SWACHTata Swach is a product of Tata, one of the oldest and largest business group in

India with presence in numerous countries in the world. Tata Swach uses TSRF

technology in which rice husk ash (RHA) with nano-silver particles are used for

purification of water.

Tata Swach Smart, Tata Swach Platina Silver RO, Tata Swach Nova Silver RO

and Tata Swach Silver Boost are some of the models of Tata Swach water

purifier.

8. LIVPURELivpure is a water purifier brand introduced by Luminous Water Technologies

Pvt. Ltd. to provide a complete water purification solution to consumers. Livpure

uses state-of-the-art technologies like UV, RO and UF for purification that

ensures clean and safe water.

Livpure Touch 2000 Plus, Livpure Magna, Livpure Envy Plus and Livpure PEP

are some of the models of Livpure water purifier.

9. NASAKANasaka is a brand of water purifier introduced in the year 2010 by Okaya, a

leading manufacturer of inverters and batteries in India. Nasaka uses Japanese

technology in its water purifiers to provide pure and safe drinking water.

Natura, Minjet, Xtra Sure and Nasaka 24X7 are some of the most selling variants

of Nasaka water purifier.

10. ELECTROLUXElectrolux is placed at 10th in list of top 10 best water purifier brands in India.

Electrolux water purifiers uses some of the best technologies like UF Process,

Double Purification Technology and Mineral Controller that makes it one of the

best water purifier brand available in the market.

Vogue, Ace and Sterling are the models of water purifier introduced by Electrolux

in the market.

Major Offering in Home Appliance Industry (Water Purifier)Market PotentialAccording to a recent UNICEF report, almost 67% of the Indian households do

not treat drinking water, even though it may be bacterially or chemically

contaminated. Consumers who do treat drinking water still rely largely on

traditional methods such as boiling.

In this scenario, water purifiers have witnessed accelerated growth over the last 5

years.This growth has been helped by the introduction of inexpensive offline or

gravity-based water purifiers in the range of Rs. 1000 – 2000. These purifiers

have penetrated the bottom of the pyramid households.

In total, 4.3 million water purifiers were sold in 2012 at an estimated value of INR

18.64 billion, and 70% of these were offline devices accounting for INR 5.6

billion. Reverse Osmosis or RO water purifiers were the biggest contributor to

this market, in value terms.

In the higher income households, competition for water purifiers comes from

packaged drinking water; almost 21% of these households prefer using packaged

water and do not use any water purifier.

Market GrowthWater purifiers’ market size will touch a remarkable INR 61 billion in 2017.

In 2012, RO was the fastest growing category, particularly in the North zone.

Modern retail also helped grow this category in the South zone.

Trends & Opportunities in the Water Purifiers Market 3 Key Players in the MarketIn the category of RO water purifiers, Kent and Eureka Forbes are the largest

players; they have a combined market share of more than 70%. In addition to

being the pioneers, they have developed the market by continuous expansion of

the distribution network and introduction of new products.

Pureit water purifiers from HUL have redefined the offline category and led the

explosive growth in the last 5 years. TATA Chemicals’ Swach is the other

significant player in this market.Aquasure and Aqua-Guard from Eureka Forbes

continue to dominate the UV water purifier’s category.

Likely Increase in CompetitionIn the near future, TTK Prestige is likely to launch a range of water purifiers in

collaboration with a foreign partner.Multi-level marketing companies such as

Tupperware and Amway have also launched offline water purifiers.

Distribution NetworkThe universe of outlets retailing water purifiers has grown rapidly to an estimated

21000 in urban India. Approximately, 30% of RO and UV are sold through the

‘direct to home’ channel. There is also an effort from established companies such

as Kent to open up exclusive branded outlets for their water purifiers. Higher

capacity purifiers has been preferred Premium products which rely on aesthetics

alone and do not offer any additional benefits are not preferred RO purifiers have

witnessed growth of inexpensive water purifiers like the ones from HUL. Premium

RO purifiers from Kent (Electrolux brand) are being introduced to thwart the entry

of Panasonic and LG. Over the last 2 years, the average selling prices have

increased the most for storage water purifiers (12%) followed by increased for UV

(9%) and RO (2%).

CHAPTER3

EUREKA FORBES LTD.

PROFILE

Introduction about Eureka Forbes Over 6000 employees, 941 service centers. A selling strategy that's a case study

at Harvard. Numerous awards including the Most Trusted Brand award: Platinum

Category by Reader's Digest, Asia's Most Admired Knowledge enterprise

(MAKE) award and the Most Admired Consumer Durable Company by premier

business publications. Not surprisingly, Eureka Forbes is India's leader in water

purification systems, vacuum cleaners and air purifiers. Today, Eureka Forbes

has not just spread health and happiness across 20 million customers but also its

employees.

As India's Best Employer, the Company strongly believes in the philosophy of

earning, learning, pride and fun. This includes revolutionary initiatives like the

Eureka Forbes Academy of Learning, which offers all employees an opportunity

to earn a Diploma in Sales Management by NMIMS, one of India's Premier

management institutes.

For 25 years now, Eureka Forbes has gifted health and happiness. Ensuring that

their products and services cater and bring joy to their customer for Life.

Eureka Forbes is the organization, which first introduced the concept of direct

selling in India.

Nowadays, Eureka Forbes is the pioneer market leader in India in water

purification systems (over 70% market share), vacuum cleaners (over 90%

market share) and air purifiers. Today it is India's largest direct selling

organization with a strong direct sales force of over 7,000 people.

Operating in over 100 Indian cities, Eureka Forbes has learnt a lot from these

diverse cultures across the Indian sub-continent. Eureka Forbes is present in 450

smaller towns through franchised direct operations and has a 3,800 strong dealer

network and more than 58 distributors in their strong institutional sales network.

In 2007, Eureka Forbes surpassed $ 200 Mio in sales for the first time.

OrganogramFigure No: 1.6 Organogram of Eureka ForbsEureka Forbes ltd.SalesMarketingAccountingCustomer RelationshipTechnology

Divisions/ DepartmentsFigure No:1.7 Organizational structure

SWOT Analysis1. Strengths

Strong brand image of Aquaguard

Benchmark for direct sales strategy Asian largest, direct selling company

Strong detailer sales network

The model also being the only water purifier to be introduced by the India

medical association

10 billion multi products multichannel co-corporation

Word class quality products

2. Weaknesses Service network in suburbs

Creating to unlimited costumer after Seles services

Falling short to service huge costumer bases

3. Opportunities Direct and taluka levels in rural market area.

By providing very strong service network in metros then there will be no

space for competitor

At international level

In institutional level

4. Threats General awareness in consumer

Competitors

Sometime source of water

Government policies

Sometime dealers or retailers not completely their responsibilities.

Market PositionFew years ago, a Eureka Forbes salesperson, also called a Euro champ, pointed

out to Mr. S. L. Goklaney that the quality of water supplied to Indian homes

varied through the day. The company subsequently launched a water purification

device, Aquaguard Sense, in 2008. The device, automatically detects impurities,

senses the water quality and adjusts itself to the level of purification required.

More recently, in July the company took an initiative to use refrigeration

techniques that condense water from atmospheric air in Mumbai. The technique

can generate 120 liters or 500 glasses of drinking water every day.

Still, experts feel that the company has been slow to change given the rapidly

changing market dynamics. Harminder Sahni of Wazir Advisors, a Gurgaon-

based retail consultancy, suggests that the company, known for its signature

water purifiers and vacuum cleaners, has to evolve rapidly to keep its nose

ahead of competition. "Whatever Eureka Forces is attempting had to be done

because as a company you cannot stop trying things," he says. The water purifier

business accounted for about 50 per cent of the company's revenues in fiscal

2012/13, the latest period for which figures are available. It is a leader in the Rs

3,400-crore market. The company has more than 70 per cent share in the

ultraviolet (UV) purifier market but is facing stiff competition in the fast growing

reverse osmosis (RO) segment from Kent RO Systems. Kent claims it is the

leader in the RO market with 40 to 45 per cent share.

Eureka Forbes says it has a 36 per cent market share. Meanwhile, several other

players have emerged as a threat to Eureka Forbes including Hindustan Unilever

(HUL), Nasaka, and Ion Exchange. "In recent years, while the market has grown

enormously, intense competition has significantly impacted the lead and

advantage that Eureka Forbes had. Both new businesses as well as repeat

revenues from existing customers have been hit," says Mr. Devangshu Dutta,

CEO of consulting firm Third Eyesight.

An issue for Eureka Forbes has been its reliance on direct sales. Its

salespersons (Euro champs) go from door-to-door conducting product

demonstrations and convincing people that their appliances are the best. Eureka

Forbes has an army of more than 8,000 Euro champs. However, with the

emergence of gated communities, cold calling as a strategy has not been as

effective.

It has forced the company to seek new ways of reaching out to customers. "The

challenge in the environment is how I get you to open the door with gated

communities," says Mr. S. L. Goklaney, adding that the company would never

look at disbanding its army of salespeople. "My core is my euro champs who

have built the brand over the years."

Companies such as Kent, HUL and several others are not just innovating but are

also retailing their products aggressively. Kent, for instance, has not just roped in

a celebrity (cine star Hema Malini) to endorse the brand, but has also unveiled

new products. It recently launched a water purification product, Kent Tap Guard

that cleans tap water and makes it safe for household use such as washing fruits

and vegetables. "The company is expanding into various categories in a small

way but is focused on the RO segment," says Mahesh Gupta, Chairman, Kent

RO Systems.

Water purification products from the likes of HUL and Kent are far more visible at

retail counters than Eureka Forbes but the company is undeterred. "We believe

that direct sales are our core and we would persist with the strategy," says Mr. S.

L. Goklaney.

Eureka Forbes appears to have fallen behind in one key emerging business

segment - gravity-based water filters that can work without electricity. In 2009,

Kent launched this product in India, seizing the first-mover advantage - Eureka

Forbes has yet to establish its foothold in the market. The market potential for

gravity-based water filters is huge given the crippling power shortage in most

parts of India, say industry executives. While about 92 per cent of urban areas

are electrified, rural electrification is just 55 per cent. "People use gravity-based

water purifiers in regions that have poor or no electricity supply," says Sasidhar

Chidanamarri, Associate Director, Environment & Building Technologies Practice

at Frost & Sullivan, a consulting firm.

In the vacuum cleaner market, Eureka Forbes' "Euro clean" range of products

have a market share of around 90 per cent. But there has been a dip in revenues

from vacuum cleaners recently along with a marginal decline in market share.

The segment accounted for about 16 per cent of the company's revenue in

2012/13.

CHAPTER4

REVIEW OF LITERATURE

Tadlock (1978) analyzed the vocational education needs in Washington State

with a special reference for educating youth with handicapping conditions. One of

the high priorities among identified needs was that teachers need to increase

their knowledge of special education. The study also recommended that

vocational teaches need to be able to use specialized instruction techniques and

methods.

Bartos (1979) examined the need for and proficiency in 15 instructional

competencies as viewed by practicing teachers in Georgia, United States, Major

elements for which responses were solicited were planning instruction, managing

instruction, providing the learning environment, evaluation and being a

professional. Relevance of the findings to undergraduate and inservice training

programmes was noted in the study.

Vale et al. (1979) conducted a comparative study about inservice training needs

of teachers of the visually impaired and teachers of the hearing impaired in

California. A statistical analysis of the needs of both groups in instructional media

and materials is provided at both the cluster and area curriculum levels.

Demographic characteristics and needs of public and non-public/instructional

schoolteachers were also differentiated. The top three priorities of teachers of the

visually impaired for material development at the cluster level were in the social

development, language and perceptual/motor curriculum domains. The top three

priorities of teachers of the hearing impaired for material development at the

cluster curriculum level were in reading, social development and cognitive

development.

Mercykutty (1987) conducted a study to identify the difficulties experienced by

the teachers in teaching mathematics in the secondary schools of Kerala. A

normative survey method using questionnaire and interviews was adopted for

data collection from 125 secondary school mathematics teachers. The study

reported that majority of teachers felt difficulty in teaching Basic Mathematics.

The teachers also felt need for clarity in the content areas in Basic Mathematics.

Majority of teachers reported that they are in need of in-service training for

content areas, methods of mathematics teaching and use of audio-visuals.

Yanito, et al. (1987) prepared a paper. The term needs is a misnomer in

somerespects, as it is not really a matter of searching for or trying to determine

the need or wanting for the assessment. Rather it is a tool used to discover the

difference between what is (currently) and what ought to be (currently), in other

words the needs assessment is a determination of the "gap" betweenthe

situations occurring in the organization and what a preferred occurrence would

be (Clark, 1998).

Needs analysis is the systematic basis for decisions about how to influence

performance (Stout, 1995). In a broad sense needs assessment can be

described as a process for identifying the knowledge and skills necessary for

achieving organizational goals (Brinkerhoff & Gill, 1994). It has also been

described as a method of finding outthe nature and extent of performance

problems and how they can be solved (Molenda, Pershing, &Reigeluth, 1996). Therefore, needs assessment can be viewed as a study conducted to determine

the exact nature of an organizational problem and attempt to find solutions to

resolve those problems. The needs assessments becomes the foundation or

blueprint, if you will, for making recommendations about training and instruction,

supporting or adhering to organizational strategies, and for developing methods

to promote productivity within the organization. When organizations find they

have a problem often times they are quick to offer advice or superficial

statements that address only the symptoms of the problem. Because it is often

overlooked, needs assessment should be the first step in attempting to identify

the problem so that an appropriate and targeted solution or intervention can be

applied.

A needs analysis answers the questions who, what, when, and where but not

how, that is, the target audience (who needs to be trained), the task or content

(what needs to be taught) and the context or training environment (where and

when the training needs to be conducted) (Clark, 1998). Because we must first

answer these questions in order to accurately determine what and if a need

exists we will examine several of the significant needs-assessment models by

comparison and contrast to look at which model would serve the researchers

intended project. Additionally it should be noted that simply approaching a

problem takes time and consideration, therefore just as we would approach our

problem within the organization, so too must we find the right tool for the job.

The United Nation University/International Network on Water, Environment and Health(UNU/INWEH) (2001) in cooperation with the Islamic University of

Gaza strip and thePalestinian Higher Council for the Environment, worked on a

project for Gaza strip coastal and beach water quality monitoring as well as

assessment. During this project it was indicated that pollution of the seawater by

untreated wastewater outflows causes extensive illness among users of well-

liked coastal recreation beaches along the Gaza strip, with faecal coliform and

faecal streptococci levels healthy in excess of the U.S. Environment Protection

Agency (EPA) standards at many locations. The nastiest seawater contamination

was reported in middle of the Gaza strip, where sewage from Gaza city is

discharged. The study has suggested a wide-ranging monitoring program for the

water quality along Gaza strip coast with special concern on the Gaza city beach.

Ministry of Environmental Affairs (MEnA) (2001) reported that the Ministry of

Health in Gaza strip has established a monitoring program for seawater quality in

several localities along the beach of Gaza city. This program was conducted to

assess the microbiological pollution status. The samples were collected from

different selected locations along Gaza city beach from March to November

during 1998-2001. Results indicated significant microbiological pollution of the

coastal waters that exceeded the global established standards particularly in the

sites located close to sewage outfalls. Data also indicated that the contamination

caused by microbiological parameters have been reduced since 1999, as Gaza

wastewater treatment plant was re-established; other than the faecal coliform

level in 2001 have been increased again due to the lacking in the maintenance

process of Gaza wastewater treatment plant and the distraction of planned

projects during the crucial political situation in the Palestinian territory, which

occurred since September 2000 until now.

The Coastal Water Monitoring Programme (CWMP) as part of the

EnvironmentalInformation and Monitoring Programme (EIMP) under the

Egyptian Environmental Affairs Agency has been operative since March

1998,undertaking coastal monitoring on a bimonthly basis in the Mediterranean

coastal areas in Egypt (Halund et al. 1999). The marine water sampling

programme designed for the whole Egyptian coast, covering the Mediterranean

Sea, the Gulf of Sues, the Red Sea and the Gulf of Aqaba has compiled the data

obtained since March 1998. The programme was made to focus on the

measurements at 83 selected stations every second month. On the

Mediterranean coast, 45 stations were carefully selected taken into consideration

existing data and focusing on sources of pollution from industrial and urban

areas, major tourist resort areas and the outlets from the river Nile. The results of

the bacteriological examinations (E-coli, totalcoliformsand faecal streptococci)

showed a seasonal pattern with increased levels in July-August due to high

recreational use of the coastal area in this period. Several of the popular beaches

exceeded slightly the EU-standard for acceptable bathing water quality.

Papamichail et al. (2005) have been developed neural networks for predicting

the values of three water quality parameters for one month ahead of the Strymon

River at station located near the Greek-Bulgarian borders by utilising the existing

data of the monthly water quality as input variables. The monthly data of 13

collected parameters and the flow discharges at the selected stations during

1980-1990 were selected for the prediction purpose. The predictions result

showed satisfactory of ANN models for predicting water quality parameters. The

study provided a helpful predictive model for filling the gap ofmissing values in

database system of the Greek monitoring stations.

According to Zhou et al. (2006) to classify the detailed water quality index and

predict the water variables in the future, a Particle Swarm Optimisation (PSO)

based on ANN technology was proposed. The study over water quality can be

conducted in two events: categorisation and prediction. The former authors

focused on mapping between the water quality guide and the water quality class,

whereas some others emphasises predict of the existing water quality based on

the preceding water states parameters. The abovementioned authors have

developed ANN models and compared the achieved results fromANN with other

conventional methods; the developed model showed satisfactory. The results

also showed that PSO is a good training algorithm and could be used in other

actual world example for categorisation and prediction applications.

According to Maier and Dandy (1996b) in the recent years the applications of

ANN have extended to the field of environment and contamination problems as

well as the managing of water pollution and its control. These could be possible

because of the success of several scientists worked in this field previously. In

water quality control and management, the application of neural network has

provided a knowledgeable key to help in preparing cost-effective plans for

managing the water bodies.

Reddy (1991) presented article on feasible procedure to predict the water quality

variable. Water samples have been collected from problematic ground water and

surface water sources in different villages belonging to nine blocks/taluks of

Gulbarga district, Karnataka State. The water samples were analyzed for

physicochemical properties. Different types of statistical models like correlations

and regressions were applied to study the interrelationships between these

variables. Significant differences between blocks/taluks and different sources of

water obtained using analysis of variance two ways classification technique.

Analysis of six tube well water samples, which is the source of drinking water in

Roorkee city of Hardwar district was carried out along with physicochemical

and biotic analysis. Presence of bacterial community in relation to biotic factors is

sought by Garg Dinesh (1991).

Ravichandran et al (1991)studied the groundwater quality of Madras in the

context of polluted waterways of the city. Multiple regression analysis indicated

that the areas around waterways were contaminated with nitrates and

phosphates, while pH and electrical conductivity were beyond acceptable limits.

Ramaswami (1991) collected water samples from dug and tube wells near the

Noyil River in Tiruppur Municipal area for the assessment of chemical quality with

reference to Indian Standards for drinking water. It was observed that values of

several parameters exceeded the permissible limits pointing out to the necessity

of proper treatment, disposal and management of wastes discharged into the

river and on open land.

Physico chemical and bacterial parameters of some bore wells and dug wells of

Challapalli Mandal, Andhra Pradesh were monitored by Rao et al,. (1992).. The

quality of well water samples was assessed by comparing with existing standards

for important parameters and correlation coefficient among various water quality

parameters were determined .

Ground water samples during post monsoon and pre monsoon were analyzed in

upper GunjanaEru river basin of Cuddapah district, Andhra Pradesh to assess

the quality of water. The inequality was due to agricultural and domestic activities

through infiltration and percolation during monsoon as reported by Raju et al., (1992).

.K.Nithiyanandan (2000)in his project work entitled, “Market status of mineral

water industry with a special reference to TEAM”, reflects that consumption

patterns are changing in packaged mineral water industry. Mineral water is now

served on trains and aeroplanes. Besides the standard one-litre bottled water

which is still the largest seller, a variety of pack sizes have been introduced.

Mineral water is now available in 200ml pouch, and 500ml bottle, 1 litre and 2 litre

bottle, 5 litre jar and 20 litre cane. In railway departments, trains run for two days

may require about 50,000 litres of mineral water fora journey. In the modern day

living, stressful working condition and demanding life style make the body lose its

electrolytic balance. With companies positioning mineral water as ramification of

health, it has made the market potential limitless.

G.Durai (2001)made an attempt to study the future prospectus of mineral water

besides finding out the leading brand in Chennai city. In the case of fast moving

packages, it has been revealed that one-litre bottles are more in demand

accounting for 60 per cent of sales as against 10 per cent of sales of two litre

bottles. The fast moving and leading brand was identified as Bisleri due to its

taste and creditability of the company. He remarked that safe and reliable water

distribution can no longer be taken forgranted not even in the most developed

countries and the consumer is quite willing to pay more for quality taking into

consideration his own need, and his family health.

Senthilkumar (2002)in his study focused to find out the sources of awareness of

consumers towards mineral water and the individual consumption of mineral

water. He found that advertisement is the best source of information as all the

respondents are aware of mineral water. Majority of the respondents spend up to

Rs.500 per month towards mineral water, consume mineral water for the one to

two years having monthly consumption of up to 10 litres. The packaged drinking

water consumer is attracted by thebenefits of easy accessibility, purity and

hygiene and only a small segment of consumers have evolved to the level of

being loyalists of good brand. The packaged drinking water is now served on

trains, airlines and in parties. Besides, the companies have introduced bigger

pack sizes to cater to a variety of needs. Packaged drinking water is available in

1 litre, 2 litre and 500ml bottles, 20 litre cane and 200 ml packets. Bottled drinking

water market in the country is poised for a quantum leap notwithstanding the

stricter quality standards to be imposed by the Bureau of Indian Standards of

manufacturing units.

H B Mathur, Sapna Johnson Rashmi Mishra, Avinash Kumar, andBhupinder Singh (2003)in their study titled “CSE Report on pesticide residues in bottled

water”, analyzed pesticide residues in bottled water. Pure drinking water is a

luxury in India today. Most water sources are contaminated; waterborne diseases

such as diarrhea, dysentery, typhoid, jaundice and gastroenteritis are legion.

Even the municipal water supply is not free of contaminants like pesticides, and

heavy metals. People either 8 Peter Jaer Jensen, JeroenEnsink, Gayathri

Jayasinghe, Tropical Mediane and international journal, Vol.7, issue 7, pp. 604-

609, July 20029 Prof H B MathurDrSapna Johnson Dr Rashmi Mishra,MrAvinash

Kumar MrBhupinder Singh CSEboil water for drinking purpose or install purifiers.

Of late, they have also turned to bottled water, available in the open market; this

water is perceived as safe. Given the human dependence on water, they cannot

afford to be careless about the kind and quality of water they drink. Various top

brands like Bisleri, Kinley, etc. claims about purity of their mineral water and

advertise their water, as the safest. But the source of water for different bottlers is

bore-well (groundwater).

Sunal (2003)in his study “A Study of Market Potential for Packaged Drinking

Water in Hospital with reference to Aquafina”, focused on the market potential

forpackaged drinking water consumption in hospital and he concluded in his

study that the untapped outlets (canteens) would also enable the company to

track out the variability in the performance of the company and he also

determined whether the soft drinks giants require to enter in new segments of

packaged drinking water (bulk and sachets). The main issue that Pepsi was

facing was that the conventional marks were getting exhausted in the midst of the

cool was and new unconventional channels need to be ventured in to for the

serve.

ADA Division of Communications (2003)in cooperation with the Journal ofthe

American Dental Association report conveyed that the human body is made up

mostly of water and depends on water to keep organs and systems functioning

properly. Water regulates body temperature; helps remove waste, cushions the

joints and transports Sunal.C. K, “A Study of Market Potential for Packaged

Drinking Water in Hospital with reference to nutrients and oxygen to billions of

cells. Increasing water intake, sometimes can help alleviate a condition called dry

mouth, or xerostomia. And water that contains an adequate amount of fluoride

helps prevent tooth decay and builds strong teeth. Health experts generally

recommend consuming eight to 10 cups of water a day. The amount may vary

based on body size, physical activity and exposure to hot weather. More health-

conscious consumers are sipping bottled water. Some even forgo fluoridated tap

water in their homes for costly bottled water. A recent study shows that

Americans consumed more than five billion gallons of bottled water in 2000, more

than double the amount from a decade earlier. Some predict that bottled water

soon may become the nation‟sIn areas where natural fluoride occurs in water

below the optimal level, many communities add a minute amount of fluoride to

the water supply to make certain that residents receive the benefits of fluoride.

While the fluoride content of bottled water varies greatly, the vast majority of

bottled waters do not contain optimal levels of fluoride. Some contain no fluoride.

When water is treated before it is bottled, fluoride may be lost. For example,

many popular brands of bottled water undergo reverse osmosis or distillation.

These treatments remove all of the fluoride from the water.

Daarowska, A. Borcz& J. Nawrocki (2003)in their article indicated thatwith

increased consumption of bottled water, it is necessary to pay more attention to

its quality. However, the quality control system in bottled water plants tends to be

focused on the microbiological safety of water. Polyethylene terephtalate) (PET)

containers are today commonly used for bottling mineral water, although PET

bottles can be responsible forthe formation of undesirable carbonyl compounds

that can migrate into its contents. Before manufacturing a bottle, the plastic has

to pass through a series of processing stages. During this treatment, thermal

degradation and hydrolysis can occur with the PET material.

The high temperature used in the final stage of the bottle performs production

from thePET material cause’s thermal degradation of polymer and contributes to

the formation of the high concentration of acetaldehyde in the polymer structure.

The technology of PET bottle production causes thermal degradation of the

polymer and this process can lead toaldehyde formation. Acetaldehyde is held in

the polymer structure of bottle material and during the storage period passes

from the wall into the water and into the air. The higher the level of acetaldehyde

in the bottle material, the higher is the level of acetaldehyde in bottled water.

There is no correlation between pH and aldehyde concentration in bottled water.

Cesare Dosi& K. William Easter (2003)in their article focused on developing the

conditions for privatization of water service or for establishing water markets. It is

important to guard against potential market failures. In water markets it is

important to develop a non-legalistic means for making sure that water trades do

not have significant third-party effects. For privatization, regulation is needed to

prevent entities from taking advantage of their monopoly control over either the

water supply or the distribution network. Clearly second-best issues arise if

significant third-party impacts occur because of water trades or monopoly control

over the distribution system. The only economically feasible competitive

distribution networks are bottled water distribution systems, which are a minor

(typically, a complementary) component of the whole water distribution system.

U.Gopala Krishnan (2004)in his dissertation entitled “A Study on Consumers

Preferences towards various Brands of Mineral Water in Madurai City”, analyzed

the buying pattern of mineral water in Madurai city. The study revealed that 40

per cent of the respondents were in the age group of 21-30 years, 38 per cent

belonged to graduationlevel and 26 per cent of the respondents were at post-

graduation level. The study further unfolded that 36 per cent of the respondents

were government servants, 24 per cent were students and 16 per cent were

working in private concerns. Majority of the respondentspurchasedBisleri and

they had to change the brand only due its non-availability.

CHAPTER5

RESEARCH

METHODOLOGY

PROBLEM STATEMENTKnowing need of customers is the key to success for any company. Eureka

Forbes is also one of them who successfully understood the need of customers

over a period of time. One of their product water purifier is found almost every

household in any city. With the passage of time, they were in search of new

markets. They realized industrial sector has huge such potential for water purifier.

This study aims to understand the need of water purifier of manufacturing unit or

companies from industrial sector. It explores the need, usage, and requirements

of such products in water purifiers. Hence, the research is undertaken as “To study need assessment of industrial water purifier".OBJECTIVES OF STUDY

Primary objective1. To study need assessment of industrial water purifier.

Secondary objectives1. To understand the requirement of mineral water among industrial users.

2. To know expectations of companies for water purifier as a product of Eureka

Forbes.

3. To study factors influencing choices of water purifier among companies.

4. To know future purchase intention towards drinking water purifier of brand

Aquaguard.

5. To evaluate industrial user’s attitude towards Aquaguard as the brand of

water purifier.

6. To analyze their preference towards water purifier among companies.

RESEARCH DESIGN“Research design is the plan structure and strategy if investigation conceived so

as to obtain answers to research question and to control variance”

Descriptive research designDescriptive research is also known as statistical research. It describes data and

characteristics about the population or phenomenon being studied. Descriptive

research answers the questions who, what, where, when and how. This study is

complex and determines high degree scientific skill to study the problem.

In this study the descriptive research design has been conducted.

SAMPLING PLAN Population: All small, medium, and large size companies in Surat city can

be considered as part of population for the study.

Sample Size: Sample size for this study 100 industries from different

sector.

Sampling Method: In this study non probability, convenience sampling

method used to drag sample out of population.

SOURCES OF DATABasically there are two types of data collection sources:

1. Primary DataPrimary data means data collected directly from first-hand experience. Means

data collected for the first time by any researcher for any research use.

This study collectprimary data by surveying different companies.

2. Secondary Data Secondary data are those, which have already been collected by some other

person for their purpose and publish. Secondary data are usually in the shape of

finished products.

In this study, the secondary data collected from various sources such as

research paper, internet, and websites etc. for the preparation of literature review,

industry and company profile.

DATA COLLECTION METHOD

This research study uses Survey method for collecting primary data from the

respondents.

DATA COLLECTION TOOLFor this project structured 100questionnaire used as tool for data collection from

the respondent for the purpose of conducting research.

TOOLS FOR ANALYSISFor the purpose of analysis various analytical approaches use simple

percentage, frequency, and hypothesis charts by using SPSS software.

LIMITATION OF THE STUDYSample sizeThe limitation is sample size, taken by us is 100 only, due to which we may not

get the proper result.

AreaThe area was limitation to sample size only, so we cannot the degree of the

literacy outside the city.

CHAPTER6

DATA ANALYSIS&

INTERPRETATIONS

1. Select an appropriate option which describe your usage of water purifier:[ ] Filtered water for drinking purpose

[ ] Filtered water for the manufacturing purpose

[ ] Both of the above

[ ] None of the above

Table:6.1 Usage of Water Purifier

Particulars Respondents

Filtered water for drinking purpose 62

Filtered water for the manufacturing purpose 7

Both of the above 30

None of the above 1

Figure:6.1 Usage of Water Purifier (%)

Filtered water for drinking purpose

Filtered water for the manufacturing purpose

Both of the above

None of the above

0 10 20 30 40 50 60 70

62

7

30

1

InterpretationFrom the above graph it can be stated that most of the clients are using filtered

water for drinking purpose i.e. 62% and 7% of the clients are using filtered water

for manufacturing purpose, while 30% of them are using for both manufacturing

and drinking purpose.

2.This Manufacturing unit is……? (Tick one) [ ] Pharmaceutical [ ] Chemical & Fertilizer

[ ] Food Processing Unit [ ] Paper Manufacturing

[ ] Other____________

Table:6.2 Types of Manufacturing Unit

Particular Respondents

Pharmaceutical 2

Food Processing Unit 4

Chemical & Fertilizer 19

Paper Manufacturing 1

Other(printing &dying) 74

Figure: 6.2 Types of Manufacturing Unit (%)

Pharmaceutical

Food Processing unit

Chemical & Fertilizer

Paper Manufacturing

Other

0 10 20 30 40 50 60 70 80

2

4

19

1

74

InterpretationFrom the above graph it can be stated that most of the units i.e. 74% under the

study are from industries like printing and dying, textile and other. 19% units are

from chemical and fertilizer, 4% are from food processing industry and 2% are

from pharmaceutical industry.

3. How many Employees working in your organization?[ ] Less than 250 employees [ ] 251-500 employees

[ ] 501-750 employees [ ] 751-1000 employees

[ ] More than 1000 employees

Table:6.3 Employee’s working in Organization


Less than 250 employees 69

251-500 employees 22

501-750 employees 3

751-1000 employees 6

More than 1000 employees 0

Figure:6.3 Employee’s Working in Organization (%)

InterpretationFrom the above graph it can be seen that 69% units have less than 250

employees, 22% units have more than 250 employees but less than 500 and 6%

units have more than 750 employees but less than 1000 employees.

4. State your quantity that describes your usage of water for drinking per day (in Cubic meter)?[ ] Less than 1 cubic meter [ ] 1- 2 cubic meter

[ ] 2-5 cubic meter [ ] More than 5 cubic meter

Table:6.4 Usage of Water for Drinking Per Day


Less than 1 cubic meter 58

1- 2 cubic meter 10

2-5 cubic meter 5

More than 5 cubic meter 27

Less than 250 employees

251-500 emploees

501-750 employees

751-1000 employees

More than 1000 employees

0 10 20 30 40 50 60 70 80

69

22

3

6

0

Figure:6.4 Usage of Water for Drinking Per Day

Less than 1 cubic meter

1-2 cubic meter

2-5 cubic meter

more than 5 cubic meter

0 10 20 30 40 50 60 70

58

10

5

27

InterpretationFrom the above graph it can be revealed that 58% units are using less than 1

cubic meter water per day, 27% of units are using more than 5 cubic water per

day, 10% of units are using 1 to 2 cubic water per day and 5% of units are using

2 to 5 cubic water per day.

5. Are you using any water purifier for drinking?[ ] Yes [ ] No

Table:6.5 Using any Water Purifier for Drinking


Yes 69

No 31

Figure:6.5 Using any Water Purifier for Drinking (%)

69%

31%

Yes No

InterpretationFrom the above graph it can be seen that 69% of units are using water purifier in

their company and 31% of units are not using water purifier in their company.

6. If YES what is the capacity of the purifiera. RO Purifier ________________

b. UV Purifier ________________

Table:6.6 Capacity of the Purifier


RO Purifier 46

UV Purifier 54

Figure:6.6 Capacity of the Purifier (%)

46%

54%

RO Purifier UV Purifier

InterpretationFrom the above graph it can be stated that 54% units are using UV purifier, while

46% of units are using RO purifier.

7. Which of the factor will work when you select a Water Purifier?

[ ] Removal of TDS and hardness

[ ] Removal of bacterial Contamination

[ ] Saving of Electricity

[ ] Removal of Physical impurities

Table:6.7 Factors Affected in Selection of Water Purifier


Removal of TDS and hardness 69

Removal of bacterial Contamination 69

Saving of Electricity 68

Removal of Physical impurities 53

Figure:6.7 Factors Affected in Selection of Water Purifier(%)

Remov

al of

TDS and h

ardne

ss

Remov

al of

bacte

rial C

ontam

inatio

n

Saving

of E

lectric

ity

Remov

al of

Physic

al im

puriti

es0

10203040506070

69 69 68 53

Respondent (%)

InterpretationFrom the above graph it can be stated that 69% units are selecting water purifier for removal of TDS and hardness and also removal of bacterial contamination, 68% units are selecting water purifier to saving of electricity and 53% are selecting for removal of physical impurities.

8. State the level of importance on above ticked factors on following scale:

(1 – Unimportant, 7 – Very Important)

Table: 6.8 Level of Importance

Particulars 1 2 3 4 5 6 7

Removal of bacterial Contamination 0 0 1 2 10 3 53

Removal of TDS and hardness 0 0 0 1 1 14 53

Saving of Electricity 0 0 3 9 14 9 53

Removal of Physical impurities 0 1 3 3 5 9 53

Figure: 6.8 Level of Importance in (%)

Remov

al of

bacte

rial c

ontam

inatio

n

For rem

oval

of TD

S and H

ardne

ss

Saving

of E

lectric

ity

Remov

al of

Physic

al im

puriti

es0

10

20

30

40

50

60

0 0 0 00 0 0 11 03 32 1

93

10

1

14

53

149 9

53 53

33 35

Very Unimportant UnimportantSomewhat Unimportant Neither important or nor Unimportant Somewhat Important ImportantVery Important

InterpretationFrom the above graph it can be concluded that 10 units considered somewhat important to removal of bacterial contamination, 53 units considered very important to removal of bacterial contamination, 14 units believed that it is important for removal of TDS and hardness, 9 units are neither important or nor unimportant to saving of electricity.

9. Are you using water purifier of Eureka Forbes?

[ ] Yes [ ] No

Table:6.9 Using Water Purifier of Eureka Forbes


Yes 14

No 54

Figure: 6.9 Using Water Purifier of Eureka Forbes (%)

21%

79%

YesNo

InterpretationFrom the above graph it can be inferred that 21% units are using Eureka

Forbes’s water purifier, while 79% units are using other brands water purifier.

9.1 If No, which of following brand of water purifier are you using?[ ] Kent [ ] Livepure

[ ] Ion Exchange [ ] Others Specify……

Table:6.10 Which Water Purifier Are You Using


Kent 1

Livepure 2

Ion Exchange 0

Other(Bottle water) 51

Figure:6.10 Water Purifier Are You Using (%)

Kent Livepure Ion Exchange Other1 2

0

51

InterpretationFrom the above graph it can be concluded that 51% units are using bottle water

purifier, 2% units using livepure water purifier and 1% units are using kent water

purifier.

9.2 What are the reasons for selecting of above ticked brand?

[ ] Advanced technology [ ] Best Filtration Process

[ ] Better Taste of water [ ] Warranty and safety

[ ] Excellent Technical Support [ ] Competitive Pricess

[ ] Less Maintenance [ ] If other, please specify: ___

Table:6.11 Reason for Ticked above Brand


Advanced technology 6

Best Filtration Process 45

Better Taste of water 55

Warranty and safety 22

Excellent Technical Support 5

Competitive Prices 47

Less Maintenance 51

Other 0

Figure:6.11 Reason for Ticked above Brand (%)

Advan

ced t

echn

ology

Best F

iltrati

on P

roces

s

Better

Taste

of wate

r

Warran

ty an

d safe

ty

Excell

ent T

echn

ical S

uppo

rt

Compe

titive

Pric

es

Less

Main

tenan

ceOthe

r0

20

40

60

6

4555

225

47 51

0

Respondent

InterpretationFrom the above graph it can be concluded that 55% units are using water purifier

because of better taste of water, 51% units are using water purifier because of

less maintanance, 47% units are using water purifier because of lower prices,

45% units are using water purifier because of best filtration process, 22% units

are using water purifier because of warranty and safety and 6% are using

because of advance technology.

10. Have you ever used Water Purifier of Eureka Forbes in past?

[ ] Yes [ ] No

Table:6.12 Ever Used Water Purifier of Eureka Forbes


Yes 0

No 55

Figure:6.12 Ever Used Water Purifier of Eureka Forbes (%)

100%

YesNo

InterpretationFrom the above graph it can be concluded that none of the units have used

Eureka Forbes water purifier in past.

11. In Future, will you buy Eureka Forbes as a brand of water purifier?

Table:6.13 In Future, will you buy Water Purifier of Eureka Forbes

Particulars

respondents

Yes 0

No 39

Can’t say 23

Figure:6.13 In Future, will you buy Water Purifier of Eureka Forbes

Yes No Can’t say0

5

10

15

20

25

30

35

40

45

0

39

23

InterpretationFrom the above graph it can be concluded that bay in futuer 0 and 39 is not bay

and 23 is can not say bay water purifier of Eureka Forbes.

11.1 If Yes, State your level of expectations on following particulars and scale: (1 - Strongly Disagree, 5 - Strongly Agree)

Particulars 1 2 3 4 5

Look for Morden Technology

Products as per Need

Value for Money

Filtration Quality of Water

Excellent Service

InterpretationNone of therespondents.

12. Please circle the number which indicates number of years you are using water purifier of Eureka Forbes?

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15+

Table: 6.14 Number of years are Using Water Purifierof Eureka Forbes


1 Year 0

2 Year 0

3 Year 6

4 Year 4

5 Year 3

6 Year 1

7 Years+ 0

Figure: 6.14 Number of years are Using Water Purifier of Eureka Forbes

1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Years+0

1

2

3

4

5

6

7

0 0

6

4

3

1

0

InterpretationFollowing table interpreat that number of units and number of years are using

water purifier of Eureka Forbes are 4 units are using from last 4 years, 3 units

are using from last 5 years & 1units are using from last 6 years.

13. Rate the usage experience of water purifier as a brand of Eureka Forbes on the following criteria and scale:

Table: 6.15 Usage Experience of Water Purifier for Eureka Forbes(1 -Strongly Disagree, 5 - Strongly Agree)


High Product Durability 0 0 9 4 1

Good Water Quality 0 0 0 12 2

Valuable Deal 0 0 1 9 4

Excellent after Sales Services 0 0 0 9 5

Figure: 6.15 Usage Experience of Water Purifier for Eureka Forbes

High product durabil-ity

Good water quality valuable deal Excellent after sales services

0

2

4

6

8

10

12

14

0 0 0 00 0 0 0

9

01

0

4

12

9 9

1

2

4

5

Srongly Disagree Disagree NutralAgree Strongly Agree

InterpretationFrom the above graph it can be stated that 9 units are neutral with the high product durability, 12 units are agreed with the good water quality, 9 units are agreed with valuable deal and 9 units are agreed with excellent after sales services.14. Rate your overall satisfaction with Eureka Forbes on following scale:

(1- Highly Dissatisfactory, 7- Highly Satisfactory) 1 7

Table:6.16 Satisfaction with the Eureka Forbes


Highly Dissatisfactory 0

Dissatisfactory 0

Somewhat Dissatisfaction 0

Neither satisfaction or nor Dissatisfaction 0

Somewhat satisfactory 1

Satisfactory 13

Highly Satisfactory 0

Figure: 6.16 Satisfaction with the Eureka Forbes (%)

Highly Dissatisfactory

Dissatisfactory

Somewhat Dissatisfaction

Neither satisfaction or nor Dissatisfaction

Somewhat satisfactory

Satisfactory

Highly Satisfactory

0 2 4 6 8 10 12 14

0

0

0

0

1

13

0

Interpretation

From the above table it can be interpreted that 13 units those are using Eureka

Forbs they have rated level of satisfactory for the using Eureka Forbs and 1 unit

have rated somewhat satisfactory.

15. If, No State the reasons for not using Water Purifier?[ ] Already satisfied with quality of Water supplied by Municipality

[ ] We have our own plant of Water Purifier

[ ] if other, please specify: __________________

Table:6.17 State the Reason for not Using Water Purifier


Already satisfied with quality of Water supplied by Municipality

20

We have our own plant of Water Purifier 1

Other 10

Figure:6.17State the Reason for not using Water Purifier(%)

Already satisfied with quality of water supplied by municipality

we have our own plant of water purifier

Other

0 5 10 15 20 25

20

1

10

Interpretation

From the above graph it can be inferred that 20% units are not using water

purifier because they are satisfied with quality of water suppiled by municipality,

10% units are not using water purifier due to other reason and 1% unit is not

using water purifier because they have their own plant for water purifier.

16. Which of the brand you would like to go for water purifier in future?

[ ] Kent [ ] Livepure

[ ] Pure it [ ]Ion Exchange.

[ ] Other Specify_____

Table: 6.18 Like to go for Water Purifier in Future


Kent 0

Livepure 0

Pure it 0

Ion Exchange 0

Other 31

Figure:6.18Like to go for Water Purifier in Future (%)

Kent

Livepure

Pure it

Ion Exchange

Other

0 5 10 15 20 25 30 35

0

0

0

0

31

InterpretationFrom the above graph it can be seen that 31% units would like to use other

brand such as water botteled or they want to continue with their own plant for

water purifier and no one would like to use brand like pure it, kent, livepure and

Ion exchange.

HYPOTHESIS TESTING

CHI SQUARE TEST OF INDEPENDENCE

H0: There is no significance dependency between types of manufacturing units

and required capacity of water purifier

H1: There is significance dependency between types of manufacturing units and

required capacity of water purifier

Table No.6.19: Cross Tabulation of Variable

This Manufacturing unit is * capacity of the purifier Cross tabulation

Count

capacity of the purifier

Total

RO Purifier

UV Purifier

This Manufacturing unit is

Pharmaceutical 7 5 12

Chemical & Fertilizer

6 5 11

Food Processing Unit

11 22 33

Paper Manufacturing

8 5 13

Total 32 37 69

Table No.6.20: Chi-Square Tests

Value Df Asymp. Sig. (2-

sided)

Pearson Chi-Square 4.444a 3 .217

Likelihood Ratio 4.500 3 .212

Linear-by-Linear

Association

.197 1 .657

N of Valid Cases 69

Interpretation: the significance value of chi-square calculated is more than 0.05,

so the null hypothesis will be fail to accept.So, there is significance dependency

between types of manufacturing units and required capacity of water purifier.

ANOVA ANALYSIS

H0: There is no significance variation by types of manufacturing units and level of

importance for factors for selection of water purifier.

H1: There is significance variation by types of manufacturing units and level of

importance for factors for selection of water purifier.

Table No.6.21: ANOVA

Df F Sig.Removal of bacterial Contamination 4 3.221 .016

9599

For Removal of TDS and hardness 4 3.426 .0129599

Saving of Electricity 4 4.431 .0039599

Removal of Physical impurities 4 4.728 .0029599

Table No.6.22: Test of Homogeneity of Variances

Levene Statistic df1 df2 Sig.

Removal of bacterial Contamination

26.461a 3 95 .000

For Removal of TDS and hardness

33.242b 3 95 .000

Saving of Electricity 4.960c 3 95 .003

Removal of Physical impurities

3.416d 3 95 .021

InterpretationAbove table shows that f values are 26.46, 33.242, 4.960, and3.416.So, there is

no significance of variation by types of manufacturing units or factors importance

given for selection of water purifier because overall significance value is more

than 0.05.

ANOVA ANALYSISH0: There is no significance variation on satisfaction level of Eureka Forbes water

purifier by numbers of years for using Eureka Forbes water purifier

H1: There is significance variation on satisfaction level of Eureka Forbes water

purifier by numbers of years for using Eureka Forbes water purifier

Table No.6.23: Number of years you are Using Water Purifier of EurekaForbes

Table no.6.24 Test of Homogeneity of Variances

number of years you are using water purifier of Eureka Forbes

Levene Statistic df1 df2 Sig.

150.469a 1 97 .000

a. Groups with only one case are ignored in computing the test of

homogeneity of variance for number of years you are using water purifier of

Eureka Forbes.

InterpretationAbove table shows that there is f value is 150.469 so there no significance

variation on satisfaction level of Eureka Forbes water purifier by numbers of

years for using Eureka Forbes water purifier because overall significance value is

more than 0.05.

Df F Sig.

Between Groups 2 754.781 .000

Within Groups 97

Total 99

CHAPTER7

FINDINGS

From the analysis it was found that most of the clients are using filtered water

for drinking purpose while some clients are using filtered water for

manufacturing purpose and some of the clients are using both manufacturing

and drinking purpose.

For this study various kinds of units are taken into consideration i.e.

Pharmaceuticals units, Chemicals & Fertilizers units, Food processing units,

dying and printing etc.

This study finds that organization like pharmaceutical having less than 250

employees, while some units have more than 250 employees but less than

500 employees like food industry and some units have more than 750

employees but less than 1000 employees like dying and printing industry.

From the study it can be revealed that 58% units are using less than 1 cubic

meter water per day, 27% of units are using more than 5 cubic water per day,

10% of units are using 1 to 2 cubic water per day and 5% of units are using 2

to 5 cubic water per day.

Itwas found out that 46% units are using RO purifier and 54% units are using

UV purifier.

From the analysis it was found that 69 units are using water purifier for

removal of TDS and Hardness, 69 units are using water purifier forremoval of

bacterial contamination, and while remaining of the units are using water

purifier based on saving electricity and removal of physical impurities.

From the study it reveals that removal of TDS & Hardness, and Removal of

bacterial Contaminations were important factors in selecting water purifier.

Total no of units surveyed in which 54% units are those who are not using

Eureka Forbes Purifier.

From the analysis it was found that the brand of water purifier using is others

local brands of water purifier like water bottle, while very less are using live

pure water purifier and only one can use Kent water purifier.

From the analysis it was found that 6 in advanced technology, 45 in Best

Filtration Process, 55 in Better Taste of water, 22 in Warranty and safety, 5 in

Excellent Technical Support, 47 in Competitive Prices, 51 in Less

Maintenance have ticked respectively for selection factors for purifier into

their units.

From the analysis it can be stated that those who have the other brand of

water purifier, like their own plant or other’s but none of them have ever used

Eureka Forbes water purifier in past.

From the study it was found that those units who were using purifier having

usage experience of 4 years and less.

This analysis revels that the usage experience of water purifier is neutral with

the high product durability, some units have agreed with the good water

quality and valuable deal, while some units agreedwith excellent after sale

services.

From the study that it can be analyzed that most of the clients of Eureka

Forbes were satisfied with Eureka Forbes products.

It was found that the reason for not using water purifier was they have already

satisfied with quality of Water supplied by Municipality, they have their own

plant of Water Purifier or water provided by local company.

Study finds that switch over of units for purifier is more preferred bottle water

brands of purification company is more than any other brand.

It was statistically proven by using Chi- squares test that there is significance

dependency between types of manufacturing units and level of importance for

factors for selection of water purifier.

It was statistically proven by using ANOVA test that there is no significance

variation by types of manufacturing units and level of importance for factors for

selection of water purifier.

It was statistically proven by using ANOVA test that there is no significance

variation on satisfaction level of Eureka Forbes water purifier by numbers of

years for using Eureka Forbes water purifier.

CHAPTER 8

CONCLUSIONS

In this research first the analysis of the home appliance in water purify industry at

global, analyzes this market depending on its market segments, major

geographies, and current market trends. Geographies analyzed under this

research report include North America, Asia Pacific, Europe, Rest of the World.

The market for water purification was USD 85 billion in 2010 (only equipment and

products) and is growing on an average over 6–10 percent per year depending

on the country.

Need assessment is an important element that every organization follow so as to

develop an accurate plan for the success of an organization. The water

purification business in India is undergoing major changes, not just in terms of

technology but also in terms of pricing and competition. In it Eureka Forbes in

India is a leading water purifier company and also provide the facility of water

purification system, vacuum cleaner and air purifiers. The threat of harmful

contaminants in drinking water can no longer be reasonably ignored.

Study concludes that most of the manufacturing units are still depends upon the

Surat Municipality purification and also those units are already using the water

purifier they consideration local water purifier for their daily need of purifier water.

Major units are dependence upon factors like cleanliness of water, hardness of

water, germs free water, etc. and they basically use their water purifier for purify

their drinking water only.

Those clients who were using Eureka Forbes, are satisfied with the performance

of Eureka Forbes. Also they consider for selection of Eureka Forbes on this basis

this factors like best test of water and best filtration process. So, ultimately study

conclude that need of water purifier is based upon test and quality of drinking

water.

Most of client are using bottle water purifier, some client using different brand of

water purifier like Kent water purifier, Livepure etc. Those are using Eureka

Forbes preferenceof neutral with the high product durability, agreed with the

good water quality, agreed with valuable deal and agreed with excellent after

sales services.Some client use other brand such as water botteled or they want

to continue with their own plant for water purifier.

Conclusion of this study is based upon the objectives are decided to check need

assessment for water purifier for industrial units for that Surat city is selected.The

threat of harmful contaminants in drinking water can no longer be reasonably

ignored. The correlation between contaminated drinking water and many

significant diseases and health problems is far too strong to discount. Study

finds that most of the manufacturing units are still depends upon the Surat

Municipality purification and also those units are already using the water purifier

they consideration local water purifier for their daily need of purifier water. The

units are dependence upon factors like cleanliness of water, hardness of water,

germs free water, etc. and they basically use their water purifier for purify their

drinking water only.

For selection of Eureka Forbes for those units into study are satisfied for the

performance of Eureka Forbes for purification their water. Also they consider for

selection of Eureka Forbes on this basis this factors like best test of water and

best filtration process. So, ultimately study conclude that need of water purifier is

based upon test and quality of drinking water for who are using Eureka Forbes

Purifier.

CHAPTER 9

RECOMMENDATIONS

The company should take the step for reducing price of water purifiers.

It is suggested to company that it should take improvement in the areas of

material quality, and maintenance of water purifiers.

The company has to provide some scheme and discount for purchasing

water purifier.

If company should provide facilities of free service come time to time for

technicion.it also help to increase in Seles of every product.

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WEBSITES

www.eurekaforbes.com

http://googleweblight.com/?lite_url=http://forbeslux.com/

eureka_forbes_ltd.php&ei=SD4Imhu7&lc=en-

IN&geid=7&s=1&m=301&ts=1444291938&sig=APONPFn15nRyXns8UZ3

g6Mu-V3wiGvfnVg

www.transparencymarketresearch.com

www.technavio.com/report/water-purifier-market-in-india-2014-2018

www.slideshare.net/gnanasundaram/water-purifiers-market-in-indi

http://googleweblight.com/?lite_url=http://forbeslux.com/eureka_forbes_ltd.php&ei=SD4Imhu7&lc=en-IN&geid=7&s=1&m=301&ts=1444291938&sig=APONPFn15nRyXns8UZ3g6Mu-V3wiGvfnVg



http://www.eurekaforbes.com/

QUESTIONNAIRE3. Select an appropriate option which describe your usage of water purifier:

[ ] Filtered water for drinking purpose

[ ] Filtered water for the manufacturing purpose

[ ] Both of the above

[ ] None of the above.

2.This Manufacturing unit is……? (Tick one) [ ] Pharmaceutical [ ] Chemical & Fertilizer[ ] Food Processing Unit [ ] Paper Manufacturing [ ] Other____________

3. How many Employee’s working in your organization.?[ ] Less than 250 employees [ ] 251-500 employees

[ ] 501-750 employees [ ] 751-1000 employees

[ ] More than 1000 employees

4.State your quantity that describes your usage of water for drinking per day (in Cubic meter)?[ ] Less than 1 cubic meter [ ] 1- 2 cubic meter

[ ] 2-5 cubic meter [ ] More than 5 cubic meter

5. Are you using any water purifier for drinking?[ ] Yes [ ] No

If Yes, then Go to Question No. 6 to 14If No, then Go to Question No.15 onwards

6. If YES what is the capacity of the purifiera. RO Purifier ________________

b. UV Purifier ________________

7. Which of the factor will work when you select a Water Purifier?[ ] For Removal of TDS and hardness

[ ] Removal of bacterial Contamination

[ ] Saving of Electricity [ ] Removal of Physical impurities.8. State the level of importance on above ticked factors on following scale:

( 1 – Unimportant, 7 – Very Important)Particulars 1 2 3 4 5 6 7Removal of bacterial ContaminationFor Removal of TDS and hardness

Saving of Electricity Removal of Physical impurities

9. Are you using water purifier of Eureka Forbes?[ ] Yes [ ] No

If No, then Go to Question no. 9.1If Yes, then Go to Question No. 12

9.1 If No, Which of following brand of water purifier are you using?[ ] Kent [ ] Livepure

[ ] Ion Exchange [ ] Others Specify……

9.2 What are the reasons for selecting of above ticked brand?[ ] Advanced technology [ ] Best Filtration Process

[ ] Better Taste of water [ ] Warranty and safety

[ ] Excellent Technical Support [ ] Competitve Prices

[ ] Less Maintanance [ ] If other, please specify: ___

10. Have you ever used Water Purifier of Eureka Forbes in past?[ ] Yes [ ] No

10.1 If Yes…..[ ] Happy with product and services.

[ ] Not Happy with product and services

10.2 If Not Happy, Please Specify resons for discontinuation with Eureka Forbes?[ ] Not satisfied with the product.

[ ] Not happy with services.

[ ] Satisfied but costly in maintenance.[ ] Others Please Specify_________________

11. In Future, will you buy Eureka Forbes as a brand of water purifier?[ ] Yes [ ] No [ ] Can’t say

11.1 If Yes, State your level of expectations on following particulars and scale: ( 1 - Strongly Disagree, 5 - Strongly Agree)


Look for Morden Technology

Products as per Need

Value for Money

Filtration Quality of Water

Excellent Service

12. Please circle the number which indicates number of years you are using water purifier of Eureka Forbes?1 2 3 4 5 6 7 8 9 10 11 12 13 14 15+

13. Rate the usage experience of water purifier as a brand of Eureka Forbes on the following criteria and scale:

( 1 -Strongly Disagree, 5 - Strongly Agree)


High Product Durabilty

Good Water Quality

Valuable Deal

Excellent after Sales Services

14. Rate your overall satisfaction with Eureka Forbes on Following scale:(1- Highly Dissatisfactory, 7- Highly Satisfactory)

1 7

15. If, No State the reasons for not using Water Purifier?[ ] Already satisfied with quality of Water supplied by Municipality

[ ] We have our own plant of Water Purifier

[ ] if other, please specify: _____________________________

16. Which of the brand you would like to go for water purifier in future?[ ] Kent [ ] Livepure

[ ] Pure it [ ]Ion Exchange.

[ ] Other Specify_____

Personal Detail

Company Name :___________________________________

Contact No :___________________________________

Address :___________________________________

E-Mail Id :___________________________________

Health & Medicine

“To study need assessment of industrial water purifiers”