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Top 100 US Chain Restaurants & Nutritional Information Online

Top 100 Chain Restaurants Nutritional Clicks

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How difficult is it to find nutritional information for the food served at the top 100 restaurants in the US? New research shows that nearly 20% of the leading chain restaurants have no nutritional information at all online. We share the results and name the worst culprits - everyone from The Cheesecake Factory to the Hard Rock Cafe.

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Page 1: Top 100 Chain Restaurants Nutritional Clicks

Top 100 US Chain Restaurants & Nutritional Information Online

Page 2: Top 100 Chain Restaurants Nutritional Clicks

We looked at the top 100 US chain restaurants to see how difficult it was to find nutritional information for the food they serve.

The results were shocking…

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Page 3: Top 100 Chain Restaurants Nutritional Clicks

Nearly 20% have no nutritional information at

all available online

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Page 4: Top 100 Chain Restaurants Nutritional Clicks

Only 12%of chain

restaurants

provided nutritional

informationin one click

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Page 5: Top 100 Chain Restaurants Nutritional Clicks

Just over half of the restaurants have a nutritional link directly on

their home page

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Page 6: Top 100 Chain Restaurants Nutritional Clicks

But it takes more than three clicks

to get to the nutritional

information for 39% of the top

chain restaurants in the US

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Page 7: Top 100 Chain Restaurants Nutritional Clicks

Those Who Bury Nutritional Information

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Page 8: Top 100 Chain Restaurants Nutritional Clicks

Chain Restaurants with No Nutritional Information Available Online

T.G.I. Friday's7-ElevenCracker Barrel Old Country StoreThe Cheesecake FactoryBuffalo Wild WingsTexas RoadhouseWaffle HouseSbarroCircle KLogan's Roadhouse

Ruth's Chris Steak HouseHard Rock CaféFamous Dave's Legendary Pit Bar-B-QueBennigan's Grill & TavernShoney'sBonefish GrillTony Roma'sBJ's Restaurant & BrewhouseMaggiano's Little Italy

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Page 9: Top 100 Chain Restaurants Nutritional Clicks

One Click WondersRestaurants That Make Nutritional

Information Accessible OnlineHardee'sPopeyes Louisiana KitchenCarl's Jr.Panda ExpressCarrabba's Italian GrillBojangles' Famous Chicken 'n BiscuitsCiCi's PizzaWhite CastleDel TacoChuck E. Cheese's

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Page 10: Top 100 Chain Restaurants Nutritional Clicks

12%

49%

23%

6%

4%

1%4%

Number of Clicks to Nutritional Information on Websites of Top 100 Chain Restaurants

1 Click2 Clicks3 Clicks4 Clicks5 Clicks10 Clicks2 Clicks to Ltd Info

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Page 11: Top 100 Chain Restaurants Nutritional Clicks

78%

3%

19%

Availability of Nutritional Information on Websites of Top 100 Chain Restaurants

Nutritional informationLimited Nutritional InformationNo Nutrition Information

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Page 12: Top 100 Chain Restaurants Nutritional Clicks

• Eating out is a major part of our American budget. It makes sense to go online beforehand and find out what we’re being offered.

• It is a good idea to frequent restaurants which share the data, and to avoid those which don’t. Vote with your wallet!

• Consumers want to know more not justabout what they’re eating in restaurantsbut also about what they’re buying andwhere to buy the best food for theirfamily, exactly in their neighborhoods. EatNation helps consumers get that information.

Our Take

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Page 13: Top 100 Chain Restaurants Nutritional Clicks

Research Notes

• Research conducted between March 29th and April 21st 2010– Changes made online after April 21st are not included in this research

• Top 100 chain restaurants taken from Restaurant and Institutions magazine’s 2009 Top 400 Restaurant Chains list

• All company, product names, and any registered and unregistered trademarks are used for identification purposes only and remain the exclusive property of their respective owners

• While every attempt has been made to conduct thorough research, the nature of the internet – our only source for this research – is such that errors can be made.

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Page 14: Top 100 Chain Restaurants Nutritional Clicks

For More Information

Cora Yang, CEOwww.EatNation.com

[email protected]