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Understand Business Opportunities by using Web 2.0 in Healthcare. Is Healthcare Environment ready for open Access to Information?. Cabrer M. eHealth week 2010 (Barcelona: CCIB Convention Centre; 2010)
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Understand business opportunities by using Web
2.0 in Healthcare.
Is Healthcare environment ready for open access
to information?
Miguel [email protected]
Session
Web 2.0
Web 2.0 is the
representation
of evolution of
traditional
applications
towards a new
web
applications
focused to the
end user
Web 2.0 Users: still few…
3% 10% 40% 100%
Content Providers
Feedback providers
Users of web 2.0 content
Internet Users
a partir de Osimo, D. http://www.jrc.es/publications/pub.cfm?id=1565
Web 2.0 expected growth: but will grow
Web 2.0 - Free
“History suggest that
open standards will once
again trump “walled
gardens” on the internet”
The Economist
22nd-28th 2008 pag. 18
The Economist
March 22nd 2008
Page 65
Web 2.0 in Healthcare = Health 2.0
Healthcare Communities
Some data
• 2,5% of US Hospitals use Web2.0 (Facebook,
YouTube, Twitter) to connect users and patients
• 163 Hospitals that use Web 2.0 tools:
• 109 have a YouTube channel
• 73 have Facebook page
• 59 Twitter accounts
• 14 Blogs
Patient 1.0: internet
documented
Patient 2.0: interchanges
opinion with other patients
in virtual health platfoms
PatientsLikeMe, started in 2004 and now has more than
25.000 users. Patients talk with other patients with similar
problems.
How Folks Use Social Tech: Healthcare
Consumers
• American Diabetes Association: Message
BoardsAmerican Diabetes Association - Message
Boards
How Folks Use Social Tech:
Healthcare Consumers
• Revolution Health
Healthcare Consumers and
Clinicians Collaborate
• SugarStats
Ocularis: Doctors 2.0
Sermo: Curious business Model
• Sermo
Medting is a web platform that allows physicians to share medical images and videos and build clinical cases.
Medting is useful for posting and searching cases, Knowledge database, managing private cases (telemedicine ) and linking professionals around specific health topics.
Medting uses SNOMED and is also integrated with PubMed. Automatic Translation.
The Power of Collective Wisdom
Google & Microsoft
Health Administration 2.0
Madrid: taking a leadership
Google Health / Microsoft Vault
Web 2.0 and Health IT Convergence:
Is Healthcare ready…
… to integrate a Medical Record with a PHR?
… to send a patient case to an international second
opinion network?
… to receive a patient that shares experiences with
hundreds of colleagues in a social network?
… to open management information about the
organizations?
Challenges / Risks
• Privacy, security, ethics
Global legislation?
Web control: HON 2.0
Social Health?
Health Tourism
Personal Health
Record
_________________________________
Miguel Cabrer
eHealth Advisor
Member of HIMSS EMEA Governing Council
Member of IMIA Web 2.0 taskforce workgroup
_________________________________
