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3 Key Takeaways for Today
1. Why email surveys are dying
2. How Uber grew to $50B+ using mobile feedback
3. How fitness industry can use mobile feedback
Imagine if you had a crystal ball...
You would know:
1. Exactly what members are thinking after each club visit
2. When to take action
3. How to prioritize goals and objectives
Same Old Problems
Good tools to start, but they don’t occur at the right time.
● Often too late to take action
● Often anonymous
● Requires effort from staff
● Unhelpful comments that end up in the trash
● Low response rate for email
How did Uber crush the Taxi industry?
Challenge Deliver a world-class customer service to the taxi industry
Solution Integrate customer feedback into the experience
Uber Mobile Feedback Results
Now Uber is worth $50 billion
Uber has grown to be the #1 taxi company and worth a whopping $50 billion.
● Extra friendly drivers
● Free water bottles
● Clean and tidy cars
● Average rating of an Uber ride is 4.8/5
How Uber Succeeded at Collecting Feedback
1. It’s built into the user experience
2. It’s required by all customers
3. It’s on mobile, making it quick and easy
Mobile Feedback for Health Clubs
Member finishes a workout
1
Member gets a prompt to provide feedback automatically in the
Club Mobile App
2
Member can provide additional details
3
Club Staff receives feedback in real-time and can take action
immediately
4
Mobile Feedback Dashboard
● Receive feedback in real-time
● Call or email a member with just a click
● View a member’s rating history
Your Club’s Feedback All in One Place
Member Benefits
Members provide feedback through their smartphone, which
they use everyday
Seamless Experience Habit Forming
Members can quickly tap their response instead of filling out a
lengthy survey
Empowerment
Offering members an easy way to give feedback
increases member retention
Club Benefits
You can take action based on individual member feedback
Find Upsells, Prevent Cancellations
Increase Quality of Service
Staff perform better whenthey’re being rated
Promote Positive Reviews
Club advocates are prompted to post to Yelp
Improving Your Club’s Value
Unlock mobile feedback and start generating positive returns for your club!
● Seamless experience
● Provides actionable insights
● Understand which members to upsell, which to save
Mobile feedback is the most effective way to understand members
[email protected] netpulse.com877-NETPULSE