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The Wellness Mandala framework from QiCrafting explores the interplay between quantified self and holistic wellness, and identifies new opportunity spaces for brands and startups.
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Wellness Mandala!
Wellness Mandala!
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.!
Eat!
Sleep!
Brea
the! Move!
To Wellness!
From Illness!
Eat!
Sleep!
Brea
the! Move!
To Wellness!
From Illness!
Wellness Mandala: Dynamics!
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.!
Internal!
External!
Active!
Passive!
Hardware! Software!
Wellness Mandala: Influence Model!
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.!
To Wellness!
From Illness!
1. Motivation! What is the intrinsic or extrinsic motivation to start the journey from illness to wellness?!
2. Rewards! What are the intrinsic or extrinsic rewards to continue the journey from illness to wellness?!
3. Process! What is the process that can help users succeed in the journey from illness to wellness?!
4. Metrics!
What are the metrics that can show users success in the journey from illness to wellness?!
5. Capabilities!What are the capabilities that users need to succeed in the journey from illness to wellness?!
6. Resources!
What are the resources that users need to succeed in the journey from illness to wellness?!
Eat!
Sleep!
Brea
the! Move!
To Wellness!
From Illness!
Wellness Mandala: Rule of Thumb Research!
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.!
Move 10000+ steps, with 30+ minutes of intense activity. Stand more than sit and walk every waking hour.!
Sleep for 8+ hours, with 4+ hours of deep sleep and 90%+ sleep efficiency.!
Eat small portions, early and frequently. Eat whole and natural foods, preferably proteins, mostly plants.!
Practice meditation with belly breathing for 30+ min. Work out for 30+ minutes to increase heart rate to 80%+.!
Eat!
Sleep!
Brea
the! Move!
To Wellness!
From Illness!
Wellness Mandala: Quantified Self Metrics!
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.!
- Steps!- Distance!- Calories!
- Duration!- Deep/ REM Sleep!- Sleep Efficiency!
- Calories!- Frequency!- Composition!
- Rate!- Depth!- Variability!
- Weight!- Body Fat %!- Body Mass Index!
Eat!
Sleep!
Brea
the! Move!
To Wellness!
From Illness!
Wellness Mandala: Quantified Self Trends!
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.!
Internal! From manual entry to smartphone apps to wearable devices!
External! From quantified self to quantified families, offices, spaces and cities!
Eat!
Sleep!
Brea
the! Move!
To Wellness!
From Illness!
Wellness Mandala: Quantified Self Devices!
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.!Withings Smart Body Analyzer, Nike Fuel Band, Jawbone Up, Fitbit Flex, Mio Alpha Heartrate Monitor!
Eat!
Sleep!
Brea
the! Move!
To Wellness!
From Illness!
Wellness Mandala: Quantified Self Apps!
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.!Nike Running, Moves, Runkeeper, Azumio Sleep Time, My Breath Lite, MyFitnessPal, Olik Body Fat, Azumio Instant Heart Rate!
Eat!
Sleep!
Brea
the! Move!
To Wellness!
From Illness!
Wellness Mandala: Beyond Quantified Self!
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.!Beddit, Lapka, YouTopia, Scanadu Scout!
Wellness Mandala: Quantified Self Scaling!
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.!
Time!
Use
rs!
Once! Regularly!
One!
Man
y!
Personal measures!
Personal trends!
Population comparison!
Population trends!
Eat!
Sleep!
Brea
the! Move!
To Wellness!
From Illness!
Wellness Mandala: Opportunity Spaces!
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.!
The opportunity space is expanding from quantified self to include quantified families, offices, spaces and cities.!!Move beyond the internal circle, to build new solutions around habits, systems, places and spaces.!
The complete solution will include all the ten elements in the three circles. !!Explore unique combinations of the elements in the internal and external circles, to create new solutions.!
Welcome to QiCrafting!
Welcome to QiCrafting!
QiCrafting is an insights and innovation consultancy that helps brands find new opportunities around wellness.!!We work with brands in four areas: Brand Purpose (PurposeCrafting), Brand Futures (FutureCrafting), Brand Innovation (ChangeCrafting) and Brand Stories (StoryCrafting).!!Our current research focus is on exploring emerging opportunities at the intersection of quantified self and holistic wellness.!
The Wellness Opportunity!
Think Wellness, Not Illness!People around the world are rethinking of their health in terms of wellness, instead of illness. !!Pharmaceuticals, healthcare and insurance brand also have an opportunity to redefine themselves around wellness and occupy a bigger space in people’s minds and hearts.!
Photo from Flickr!
Become a Wellness Brand!All brand that can help people eat, move, sleep or breathe better are wellness brands, even if they don’t know it yet. !!All such brand have an opportunity to create products, platforms, and programs that help people in their quest for wellness.!
Photo from Flickr!
Enable Wellness Choices!People are taking responsibility for their own wellness, including diet, exercise, diagnostic and medication, and depending less on the healthcare system. !!Brands have an opportunity to create quantified self gadgets and apps to enable people to make better wellness choices and stick to them.!
Photo from Flickr!
Craft Wellness Experiences!People are seeking out experiences that enhance their sense of wellness, and are willing to pay a premium for them.!!Brands have an opportunity to create wellness experiences that connect their brand essence with a specific aspect of wellness.!!
Photo from Flickr!
Work With QiCrafting!
Brand Purpose: PurposeCrafting!We design wellness retreats to help marketers re-connect with themselves and their consumers as people, re-discover their brand’s purpose in relation to wellness, and re-articulate it around emerging opportunities in wellness.!
Photo from Flickr!
Brand Futures: FutureCrafting!We design exploration quests to help marketers understand early adopters who are driving the quantified self movement, and imagine future scenarios on how technology might change our relationship with wellness, and its role in their own businesses.!
Photo from Flickr!
Brand Innovation: ChangeCrafting!We design innovation challenges to help marketers use a range of divergence and convergence tools to co-create new wellness-themed products and services with consumers, early adopters and experts.!
Photo from Flickr!
Brand Stories: StoryCrafting!We design storytelling workshops to help marketers engage their consumers as people, by creating, curating and crowdsourcing purpose-inspired wellness-themed brand stories.!
Photo from Flickr!
The QiCrafting Network!
The QiCrafting Network!
To learn more about QiCrafting, visit http://qicrafting.com, !email us at [email protected], or call us at +8615618060597.!
Amena Lee Schlaikjer !Founder, The Wellness Works !Shanghai!
Gaurav Mishra!!Founder and CEO, QiCrafting!Shanghai!
Yan Liu !!Founder, !Ask Lab!Shanghai!
James Norris!!Founder, !Self Spark!Singapore!
qicrafting.com!
