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04/12/23

Carlson Marketing GroupCarlson Marketing GroupWellness and Health Wellness and Health Promotion StrategyPromotion StrategySeptember 2004

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Why we’re here todayWhy we’re here today

We are committed to helping our clients with their most pressing business issues…and healthcare is one of those

We recognize the need to match a partner’s healthcare expertise with our expertise in marketing and behavior change

We want to work with the best in the business, because we literally want to change the world

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Who we areWho we areCarlson Companies, Inc. $19.8 billion world leader in marketing, hospitality and travel Operating in more than 140 countries Over 180,000 people worldwide

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World Renowned Leader World Renowned Leader in…in…

TravelTravelMarketingMarketing

HospitalityHospitality

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Carlson Marketing Carlson Marketing Group overviewGroup overview

Named #1 marketing agency in the U.S. by Advertising Age

3500 people in 20 countries We provide strategic and

tactical marketing solutions for our clients– Business strategy consulting– Marketing programs for

consumer, channel, and employee audiences

– Client communications, training and education, rewards and partnerships, travel and events

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Sampling of CMG Sampling of CMG workwork

For Merial … CMG created programs to train and reward Veterinary Clinic staff for teaching pet owners to properly care for their pets

For Visa USA … CMG created a program to reward Travel Agents for encouraging their customers to use Visa as the preferred payment method

For Morgan Stanley … CMG creates reward and recognition programs and events for their top financial analysts

For Verizon…. CMG created an employee engagement portal to share their successes in improving customer satisfaction

For HP…. CMG selects and manages the delivery of all their length of service rewards worldwide

For StorageTek… CMG designed a lead management/reward system to encourage non-sales personnel to identify new leads

For Sprint…. CMG is designing the employee reward system to transform Sprint from four product lines of business to a customer-centric enterprise

For Saturn…CMG serves as the marketing services agency of record and designs programs for employees, dealers and their employees to fulfill the brand promise

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Our corporate wellness Our corporate wellness concept concept

We see an opportunity to develop a turnkey, “end to

end” wellness offering to companies that encompasses

Awareness and Education– World class program design and content– Training– Communications

Behavior Change– Employee engagement– 1to1 marketing

Incentives– Rewards– Recognition

Measurement

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Why we see a fitWhy we see a fit

Potential Partner Known and trusted expert in

healthcare Highly credible, agnostic

authority on wellness Robust health management

offering with original content

Strong relationship with clients

CMG Global leader and trusted

expert in employee motivation and behavior change, incentives, and communications

Strong desire to help our clients and our broader community enhance wellness and reduce healthcare costs

Extensive Fortune 1000 client relationships

We walk our talk: Carlson Companies wellness initiative

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Chairwoman Marilyn Carlson Nelson– Ultimate spokesperson for wellness– Extensive government, corporate, and media

relationships to leverage for widespread program awareness and acceptance

– Appointed by President George W. Bush in 2002 to chair the National Women's Business Council.

– Fortune magazine: one of Most Powerful Women in Business

– Business Week magazine: one of the Top 25 Executives in Business

– Member of the International Business Council of the World Economic Forum

CMG’s proprietary CMG’s proprietary assetsassets

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CMG’s proprietary CMG’s proprietary assetsassets

Unparalleled platform from which to launch a turnkey initiative

Corporate and Consumer Brands offer multiple touchpoints – Corporate Brands: Marketing, Corporate Travel– Consumer Brands: Hotels, Restaurants, Leisure Travel,

Cruises Heritage of caring for employees: we walk our talk

– Carlson Companies named one of 100 Best Companies for Working Mothers by Working Mother magazine (2001-03)

– Named one of 100 best companies to work for by Fortune magazine (2002)

– Carlson Companies, Inc. (CCI) Wellness initiative in progress

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How we might work How we might work togethertogether

Partner/Carlson Global Health and Wellness Initiative

•World class employee behavior change engine•Marketing•Advocacy

•World class program design consulting and content•HRA and suite of treatment protocols•Guidelines to measure healthcare improvements

Partner

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What this could look What this could look like for the Carlson like for the Carlson family of businessesfamily of businesses

CMG: – Turnkey wellness solution offering for private and public sectors,

globally Hotels

– Wellness on the road, e.g. Radisson: in-room health tips/information, healthy room service menu options, gym workouts

Restaurants– Building wellness and community at the local level, e.g. TGI

Fridays: healthy and family-friendly menu offerings, sponsor local school and work sports teams, host special sports/health events (walkathons, etc.)

Leisure Travel– Wellness themed vacations with spa/fitness packages

Cruises– Themed wellness/spa cruises with world-renowned health experts– Suggested “wellness itineraries” with menu of on-ship options to

promote health

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How we envision this How we envision this expanding in the broader expanding in the broader

community community

World Leader in Wellness

Insurance Companies

Sporting Goods

Non-profits

Fitness

Retail/GroceryFood Manufacturers

Managed Care

Schools

Government

Colleges/Universities

Restaurants

Travel/Leisure

All reinforcing common messagesPotential for network earnings component

Weight loss (Weight Watchers, etc.)

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Next stepsNext steps

Confirm mutual interest Next step would be to develop

pricing/profit sharing model in conjunction with joint product offering to know if we can move forward with Partner on a mutually acceptable basis

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ContactContact

Anne PryorSr. Product ManagerCarlson Marketing Group763-212-4951apryor@carlson.com