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WORLDS TOP 5 BEERS
AMERICAN BEER
Country of origin United States
It was manufactured by Anhouser Busch.
And introduced by Adolphus Busch in 1876.
Alcohol by volume is 5 %.
30% rice in addition to hops & barley.
TARGETED CONSUMERS
Its targeted market is 21 years old people
& people that are fun loving, care free that
Drink beer on occasion or daily basis.
SUB BRANDS
Budweiser Budweiser select Budweiser select 55 Budweiser Ale Budweiser chelada Bud light.
FEATURE Budweiser beer known for best tasting and most satisfying beer.
PRICING STRATEGY
Non- pricing marketing approach.
Cost based pricing
Cost plus strategy
multiple unit marketing
By bringing price just above the competitor.
POSITIONING STRATEGY
Anheuser busch did make it well known that Budweiser is “Beech Wood Aged” a process that sets apart from its competitors.
Known for its humorous advertising campaigns that make noise.
By organizing Social responsible Campaigns.
MARKETING & PROMOTION Television commercials. Radio broadcast. Web site promotions By sponsoring events like English Premier League British basketball league. Major league soccers.
CHANNEL STRATEGY
Because of mass consumers there are thousands of retailers so Budweiser is sold from Producer to Retailer and then to Consumers.
CORONA EXTRA"EXPERIENCE THE EXTRAORDINARY”
Owned by group Modelo of mexican city.
Established in year 1925
Top #4 in world market.
Target group: youngsters(party beer)
Market: in >120 countries of North-America, Latin America, Europe, Africa,middle east,and Asia.
Distributers and importers around Distributers and importers around 200 across the globe.200 across the globe.
Official brand of ATP world tour of Official brand of ATP world tour of tennis.tennis.
Packaging in – 4*330ml with cost Packaging in – 4*330ml with cost of $31.25of $31.25
CARLSBERG BEER
DANISH(DENMARK) BREWING COMPANY FOUNDED IN 1847 BY J.C.JACOBSEN
# 4TH LARGEST BREWING GROUP IN THE WORLD.
MARKET: EUROPE, NORTH AND LATIN AMERICA, ASIA PACIFIC.
BRANDS CATEGORIES >500. CALSBERG PREMIUM AND PILSNER ARE
FAMOUS LAGER.
PRICE: 6 UNITS PACK (330ML EACH): $15.
PROMOTION STRATEGY: OFFICIAL SPONSOR – LIVERPOOL FOOTBALL CLUB. SPONSERED EURO 2008.
INTRODUCTION
William & Ralph Foster: 1887 Headquarters: Melbourne, Australia. Largest selling Australian beer. Also deliver: Wine, Spirits & Ciders. Over 150 brands. Available in more than 150
countries.
SUB BRANDS
FOSTERS LAGER:-Bright, Golden colour.-Light malt aroma: a moderate aroma with full malty character.-Clean hops finish: 5% alcohol by
volume. Available in 25.4 oz (28 gm) oil can;
12 oz bottles; 12 oz cans.
FOSTERS PREMIUM ALE-Brilliant copper colour.-Caramel & Fruit aroma: slightly sweet character.-Smooth caramel finish: 5.5% alcohol
by volume. Available in 25.4 oz oil can.
PROMOTION
Ad: “STOP USING YOUR TEETH” buy a Fosters lager 12-pack & get a free bottle opener.
They also sponsors:AFL(Australian Football League)NRL(National Rugby League)Horse RacingAustralian cricket
Financial support to non-profit organisations.
INTRODUCTION
Founded by Thomas Carling in London, 1840.
William & John Carling later took over the company.
RECORD SALES
1999: Sales of 1 billion pints (568 ml) 2007: 2.3 billion pints in UK & 6 billion
worldwide. 2009: 4.1 billion pints in UK & 11.6
billion pints worldwide. 2010: 17.6 billion pints worldwide.
INDUSTRY POSITION
1949: 62nd
1950: 49th
1951: 34th
1952: 20th
1953: 19th
1954: 13th
1955: 8th
PROMOTION
They are the official sponsors of - Scottish national football team.- Football league cup.
From 2010-2011 they will sponsor scottish cup.
THANKSBy:Nitin Soi, Hemant Vyas, Amarjeet(MBA)CHITKARA UNIVERSITY