Digital Marketing OverviewDagmar Veenhoven

Bruce D. BrownVice President

Corporate Marketing

Corporate MarketingProjected - May 1, 2016

Rob WalesaHead of Global

Customer Experience

Mikalla KlassenSr. Marketing SpecialistCustomer Experience

Don HayesDirector

Clinical Research

Nancy BunstonCorporate Audiologist

Carolina RubianoSenior Validation

Specialist

Tina HowardSenior Audiologist

Jennifer Roman HI Specialist

Nancy TellierManager

Market Intelligence

André de GoeijDirector

Product Management /Product Marketing

Corey BanhamProduct Manager

Design

Krista KoktanBrand ManagerProduct Brands

Kelly RobertsMarketing Specialist

Anya BarradasMarketing Specialist

Laura McFaddenSr. Brand Manager

Product Brands

Betty RuleSr. Product Manager

Platforms

Nicola McLaughlinSr. Product Manager

Paul RobinsonProduct ManagerCustom Products

Chris McIntyreSr. Product Manager

Apps & Software

Chris MeidellProduct Manager

Apps

Lilika BeckDirector

Brand Communications

Carla BerquóManager,

Marketing Operations

Dagmar VeenhovenSr. Marketing Manager

Digital Marketing

Tiia MarinicMarketing Specialist

Digital Marketing

Erica MorganMarketing Specialist

Digital Marketing

Chance NguyenSenior Digital

Marketing Specialist

TBHDigital Marketing

Specialist

Nicole MaillouxMarketing Writer

Pamela SchneiderManager,

Programming & Events

Hazel MacTavishSr. Marketing Manager

Brand Programs

Ashley DeGrooteMarketing

CoordinatoruLearn

Tracy PhillipsDirector

Planning & Communications

Tricia GruetzmacherSenior

Product ManagerHansaton

Jesse SinclairCorporate Audiologist

Katja Kessler Manager

Field Marketing

Karen Bayne-OttoMarketing Specialist

Julie GarneauDocumentation

Coordinator

Steff RiskeMarketing Specialist

Darlene RoyleSr. Graphic Designer

Just added Nicole to our team – don’t think there is an official chart that shows this?

Meet the digital marketing team

Dagmar VeenhovenSr Marketing Manager, Online MarketingFavorite sound:My son’s piano playing

Chance NguyenSenior Digital Marketing SpecialistFavorite Sound:Rain crashing down on a window

Erica MorganDigital Marketing SpecialistFavorite Sound:Crackle of a campfire

Tiia MarinacDigital Marketing SpecialistFavorite Sound:The beach

Can we get a pic of Nicole to add?

Scopeof responsibility

Unitron.com (Public Site)myUnitron (B2B Portal)eMarketing Social Media

Latin America South Africa

Sweden

DenmarkChina

India

Global (all other countries)

Russia

New Zealand

Australia

Netherlands

Spain

UK

FranceGermany

Canada English

United States

Canada French

Colombia

Switzerland

Asia

25 B2C sites world wide

Brazil

Portugal

Austria

e-Marketing

myUnitronB2B site

Social media

Unitron.com

Apps

This was meant to show HHCP in the middle and that our team is involved with all customer facing touchpoints. For Apps its about linkage with videos and now Patient Insights username and password etc.

TrueFit web extensions

Overview marketing technologies

Just meant to show area of involvement and linkages with other areas -

Unitron Public SitesAEM 6.1

unitron.com25 sites

myUnitronHybris

US, CA, AU, FR, DE,UK,CH

myServicesmyStore

myUnitronunitron.com Firewall

Unitron controlledIndependent of Phonak

Sonova controlledShared with Phonak

Unitron web environment

eMarketingConstant Contact

CelumDAM

Hybris backend

SAP

SFDCHHCPLocator

TrueFit (Flex;upgrade

Unitron.com

myUnitron

myUnitron

myServices

Available for all SAP countries

myStore

U.S. with plans for Canada and Australia 2016/2017

myMarketing

Available for all GCs

eMarketing

Constant Contact templates

Constant Contact reporting

GC Support

GC support• Product launch updates to local unitron.com websites

• myUnitron support

• Google analytics tracking and reporting

• Local marketing campaigns; events, promotions

• eMarketing templates, newsletters via Constant Contact

• AEM 6.1 Content Management System – training

• Social media content/training

Questions?