A Beginners Guide to Online Marketing for Therapists

A Beginners Guide to Online Marketing: How to Get Your Practice Off to a Strong Start

with Clinton Power, Developer and Founder of www.AustraliaCounselling.com.au

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

About me


What is a successful business mindset?


What’s your story?


Know yourself


Fears


Goals


Strategy


Choosing a Niche


Choosing a niche


Building Authority


Choosing a niche


•Choose a problem•Choose a population•Choose a problem and a population

Niche Exercise: 3-4 Minutes


1. Who do you want to serve?2. What do you want to provide?3. What is the pain or struggle?4. Are they willing or able to pay for your

services?

Client-Attracting Websites


What is website usability?


3 Questions to Ask


1. Where am I?

3 Questions to Ask

2. What can I do here?


3 Questions to Ask

3. What‘s in it for me?


An additional question...


4. Where do I go next?

When creating a website consider...

•What is your ideal client looking for?•How easy is your navigation•Is there a logical sequence of movements?


7 Best Practices to Increase Website Usability


The Evolution of a Website: 2008


2010


2011


2013


2015


Jacquelinestone.com.au


Effectivetherapysolutions.com


Eatfed.com.au


Laurensokolski.com.au


Thomasbayless.com


Drirena.com


Boulderanxietypsychologist.com


Don‘t Forget Video!


http://player.vimeo.com/video/115948501?autoplay=1

Your Website: The Hub of Your Marketing Efforts


Website behaviour

Most of your website visitors will never return again after their first visit


The power of the opt-in


Julietaustin.com


Pop-up opt-in


Q and A


An Introduction to Social Media Marketing


Social Media in 2015


http://www.youtube.com/embed/zxpa4dNVd3c?autoplay=1

Social Media Stats


Social Media Stats


How to Choose the Right Social Media Platform for You


Where Are Your Clients?


Facebook: Privacy Settings


How to Create a Facebook page


Facebook.com/pages


Facebook.com/pages


Create a Cover Image


Choose a Unique URL


Facebook Best Practices


Facebook Insights


Drill Down Into Stats


Content Curation:

www.news.google.com


Buffer App


Facebook Tips


•Log in and interact as your business page•Don’t post more that 2-3 times a day•Invite engagement•Use stunning images•Rotate cover image•Drive traffic to your own blog/website

Follow Me on Facebook


•Facebook.com/australiacounselling•Facebook.com/clintonpower.relationshipmatters

Twitter


Register and Choose Your Name


Create a Compelling Bio


Upload Cover Image


Twitter


LinkedIn


Complete Your Profile


Use New Media Features


Make Connections


Find Alumni


Make Status Updates


Make and Request Recommendations


Join LinkedIn groups


Create a Company Page


LinkedIn Publishing Platform


LinkedIn Publishing


The 3 E’s of Social Media: 1. Educate


2. Empower


3. Entertain


Other Social Media Platforms to Consider


Social Media Ethics


What are your fears?

Questions?


Contact Me


[email protected]

0412 241 410

Twitter: @sydneytherapist

LinkedIn: http://linkedin.com/in/clintonpower

Healthcare

A Beginners Guide to Online Marketing for Therapists