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Beauty and Personal Care Market in Latin America 2015-2019
The report discusses the following in-depth:
• Market Size and Forecast
• Market Segmentation
• Buying Criteria
• Vendor Landscape
• Business Segmentation
• Geographical Segmentation
For more information on theBeauty and Personal Care Market in Latin America
2015-2019,please mail us at
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Key Trends
Technavio’s Senior Analyst says, “Despite the presence of several drivers, the growth of the beauty and personal care market in Latin America is curtailed by some serious challenges. One of the main challenges hindering market growth is the high competition prevailing among vendors for different product categories. This has led to frequent price wars and loss of consumers. Availability of counterfeit products is another major challenge hindering the market.”
• The beauty and personal care market in Latin America offers a wide range of products and comprises skin care products, color cosmetics, deodorants, bath and shower products, hair care products, oral care products, male toiletries, and sun care products. Beauty and personal care products can be categorized into synthetic and natural/organic.
• The beauty and personal care market in Latin America is expected to grow at a CAGR of 5.22% during the period 2014-2019.
• Understanding the key drivers influencing the market
• Understanding the challenges faced by the market
• Activities of various stakeholders involved
• Key focus areas for the vendors
• Major trends that will shape the future of this market
• Vendor landscape and trajectory of the market
• Conclusion
Scope of The Report
A detailed analysis of each market driver, challenge
and trend isavailable in our report:
Beauty and Personal Care Market in Latin America 2015-2019
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Vendors
To understand the vendor landscape and
for a full list of vendors view our report:
Beauty and Personal Care Market in Latin America 2015-2019
Avon
P&G
Unilever
Avon Products was established in 1886 and is headquartered in New York, US. It is one of the world's largest direct-selling enterprises with more than six million independent sales representatives. It develops, manufactures, and markets beauty and non-beauty-related products.
Established in 1837, P&G is headquartered in Ohio, US. The company provides consumer products worldwide, marketing them through mass merchandizers, drug stores, grocery stores, department stores, membership club stores, and e-commerce and high-frequency stores.
Unilever was founded in 1885. It is an Anglo-Dutch multinational FMCG company that is co-headquartered in London, UK, and Rotterdam, Netherlands.
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Market Landscape
• As the economy is progressing with rise in GDP, Latin America has carved a path of growth for the beauty and personal care market.
• The market is experiencing a moderate growth driven by increasing penetration of varied products and brands in the region, a growing aging population, rising disposable income, and demand from the male population.
• Brazil was the highest revenue contributing country in the region and is expected to grow at a maximum rate in the forecast period.
• Customers in Latin America are looking for products that are innovative, composed of organic and natural ingredients, and can cater to their specific needs.
• This inevitably leads to increased demand for the beauty and personal care market.
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Key Buying CriteriaGuest Bloggers
• Authenticity • Delivery • Price• Service
Support
Parameter Details
Packaging The visual appearance of the product such as its packaging and label should be attractive and convey the function.
Cost-effectiveness Products should be available at a reasonable price.
Performance The consumer should be satisfied after using the product. The product should deliver customer expectations.
Variety The different variants and brands of a single type of personal care product should be easily available in the market.
• Growth Forecasts?
• Market Analysis?
• Revenue Forecasts?
• Regional and Country level Analysis?
• Competitive Structure?
• Emerging Trends?
• Vendor Landscape?
• Other?
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2015-2019
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