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Digital strategies from Spanish pharmacists to provide support to the citizens
Inma Riu
BUT… are spaniards ready to
understand online health
information?
80% of Spanish internet users search for online health information. Do they understand it?
Source: HLS-EU (The European Health Literacy Survey)
Top 5 Spanish Projects Online
Why do pharmacies decide to go online
• Offer advice• Branding• Open new opportunities
www.quemedaspara.es
www.quemedaspara.es
Video:https://drive.google.com/
file/d/0B1J2jAgxIguISzgxMzJ3TUV
KNnM/view
www.quemedaspara.es
www.boticariagarcia.com
www.boticariagarcia.com
https://prezi.com/0hsj5rpye0zi/boticaria-garcia/?utm_campaign=share&utm_medium=copy#
www.pharma20.es
www.pharma20.es
www.pharma20.es
www.pharma20.es
www.pharma20.es
www.pharma20.es
www.pharma20.es
www.medicadoo.es
www.medicadoo.es
www.medicadoo.es
www.medicadoo.es
www.medicadoo.es
@susitravel
WHAT DO I DO?
What else can you
think of ?
The Key to their successPharmacist offering health and independent
trustable advice onlineThey have created a community around their brand
They have quickly adapted to what the consumers need, and offered them specific advice
They are methodic and they have different strategies, most of themHave a clear ROI: e-commerce, media appearances, advertising,…
They use social media in order to gain virality
Food for ThoughtsA need of common European digital presence
guidance would be necessary from Bodies in order to know what can and can not be said online
A Global Certification similar to HonCode for pharmacistswould be the best tool to
Standarize and evaluate healthcare advice given from community pharmacists
