5th Edition – Paris -- June 4-5, 2015

5th Edition – Paris -- June 4-5, 2015 @carvicab

5th Edition – Paris -- June 4-5, 2015

Understanding the influence of Social Media in

Latin America

@carvicab

5th Edition – Paris -- June 4-5, 2015 @carvicab

5th Edition – Paris -- June 4-5, 2015 @carvicab

5th Edition – Paris -- June 4-5, 2015 @carvicab

5th Edition – Paris -- June 4-5, 2015

We are social

@carvicab

5th Edition – Paris -- June 4-5, 2015

8

@carvicab

5th Edition – Paris -- June 4-5, 2015 @carvicab

5th Edition – Paris -- June 4-5, 2015 @carvicab

5th Edition – Paris -- June 4-5, 2015 @carvicab

5th Edition – Paris -- June 4-5, 2015

12

Hung E., Jabba D., Ruiz M., Valencia J., Mariño C., Yuste M., et al (2014), Capítulo 3: Caracterización tecnológica de la población beneficiaria de REDYIKA, Elias Hung(Ed.), REDYIKA, la promoción de salud en Colombia e Iberoamérica (pp. 65-102). Baranquila, Colombia: Editorial Universidad del Norte.

@carvicab

5th Edition – Paris -- June 4-5, 2015 @carvicab

5th Edition – Paris -- June 4-5, 2015 @carvicab

5th Edition – Paris -- June 4-5, 2015 @carvicab

5th Edition – Paris -- June 4-5, 2015 @carvicab

5th Edition – Paris -- June 4-5, 2015 @carvicab

✓ Organizations studied are vertical and

hierarchical

✓ Health professionals are connected but

haven't enough knowledge and training

about IT tools.

✓ Resistance to thecnological advances is

perceived by some professionals (mainly

doctors).

✓ Weak interaction with virtual patients

5th Edition – Paris -- June 4-5, 2015

"Health professionals don't have the educational

component or the communication component or

engineering necessary to develop a tool of this type"

@carvicab

http://www.redyika.com/prensa/redyika-

una-red-desde-la-educacion-para-la-salud

5th Edition – Paris -- June 4-5, 2015

✓Latin America has Internet and Social Media

penetration above global average

✓Although we have to deal with the "digital divide"

and different kind of barriers ( Economic and

perceived lack of utility to productivity )

✓In our health professional population there is a

good attitude towards IT tools and virtual medical

communities

✓Share information and clinical cases with

colleagues, reasons to be in an online health

community, weak communication with patients

@carvicab

5th Edition – Paris -- June 4-5, 2015 @carvicab