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WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK? Evaluation, Question 3 Marcus Stanley

Evaluation, Question 3

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Page 1: Evaluation, Question 3

WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

Evaluation, Question 3Marcus Stanley

Page 2: Evaluation, Question 3

Introduction & SurveyMonkey

■ We decided to create three separate questionnaires in order to gain feedback from our peers at the college.

■ We create a questionnaire each for our documentary, our radio trailer and our magazine double page spread.

■ We did this using an online survey creator called 'SurveyMonkey' that was also free to use.

■ SurveyMonkey allowed us to create each survey sufficiently and easily, as well as providing us with the necessary feedback from our peers in visual form.

■ We asked 10 people to answer our questionnaire which included people of both genders and various ethnic backgrounds to corroborate our target audience.

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Documentary Survey

■ Using SurveyMonkey, we created a survey based on what our peers' thoughts and views were on various aspects and features of our documentary

■ We asked 6 questions for our documentary questionnaire and each of which and their results will be presented in the proceeding slides.

■ A screenshot of our documentary, titled "The Pros and Cons of Technology in Sport" is pictured on the right.

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Question 1 Documentary Survey

■ As a group, we agreed that adjusting the sound levels was a difficult task and finding the right balance between each audio piece would be challenging.

■ Therefore when checking our results we were relieved to discover that 70% admitted that the sound levels were adequet.

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Question 2 Documentary Survey

■ As a group, we agreed that our use of transitions wasn't as varied as they could've and probably should've been.

■ We feared that this lack of variation could have been tedious for viewers on reflection and therefore we were not surprised to see that 40% felt that the transitions were not smooth.

■ Despite the majority of the 10 people who participated believing that they were smooth, we were disappointed to see that the viewers were aware of the problems with our transitions.

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Question 3 Documentary Survey

■ At the beginning of our production, we as a group agreed that we wanted the purpose of our documentary to be informative for our audience.

■ We felt that we included enough educational information into our piece to fulfil this purpose sufficiently.

■ The results we recieved from the participating 10 people were very satisfying for us as a group as 100% of them felt the documentary was informative.

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Question 4 Documentary Survey

■ Although the purpose of our film was to be informative, we also wanted our documentary to be entertaining for our viewers.

■ Through our expert interviews and other features of our film we thought that it would create entertainment for the audience.

■ The majority of people who answered this questionnaire believed it's entertainment value was good.

■ It was pleasing to see that no one thought that our documentary wasn't entertaining.

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Question 5 Documentary Survey

■ Admittedly, this question was perhaps a little vague but by 'clear' we meant clear were our vox pop and expert interview footage clear to gather the opinions of the relavent people involved

■ We were glad to discover that the majority of the people asked felt that examples of these features were clear.

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Question 6 Documentary Survey

■ After reviewing the final documentary we agreed as a group that the quality of the camera work may have been questionable, particularly during the scene involving the establishing shot of our college.

■ 30% of people said that the camera work was not steady throughout the duration of our piece, perhaps this was what they were referring to.

■ Overall we were pleased that the majority of people thought that the camera work was steady.

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VIDEO OF PARTICIPANTS VIEWING OUR DOCUMENTARY

A link to view some of our participants view our documentary will feature below this embedded presentation in this thread.

Some of the 10 participants who answered our survey on the documentary and watched it did so off camera on a separate occasion.

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Magazine Double Page Spread Survey■ Using SurveyMonkey, we created

a survey based on what our peers' thoughts and views were on various aspects and features of our magazine double page spread.

■ We asked 5 questions for our magazine questionnaire and each of which and their results will be presented in the proceeding slides.

■ Our magazine double page spread is pictured on the right.

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Question 1 Magazine Double Page SpreadSurvey

■ Creating our magazine piece in Adobe InDesign, we felt we had the required software at our disposal to create a very professional looking double page spread.

■ We were overwhelmed that the majority of people thought that our piece was very professional.

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Question 2 Magazine Double Page Spread Survey

■ Like our documentary, we also wanted our magazine piece to be informative.

■ However, we wanted our piece to be informative in the discussion of what our documentary involves in terms of features, as opposed to being informative in regard to the uses of technology in sport to which is the sense of an informative purpose depicted in our documentary.

■ We were glad so see such positive results as 70% believed our magazine DPS was informative.

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Question 3 Magazine Double Page Spread Survey

■ We didn't want to overflow our magazine with too many images, despite including a main image as well as 4 other images over the spread.

■ We were glad to see that the majority of people felt that the amount of text eclipsed the amount of images we placed into our double page spread in terms of ratio.

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Question 4 Magazine Double Page Spread Survey

■ By 'house style' we meant the font size, style and colour as well as how we used colour schemes.

■ The participants all felt that the house style of the magazine DPS suited that of the documentary.

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Question 5 Magazine Double Page Spread Survey

■ We were happy to discover that 100% of participants admitted that our magazine DPS caught their eye and made them want to pick it up and read .

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Radio Trailer Survey

■ Using SurveyMonkey, we created a survey based on what our peers' thoughts and views were on various aspects and features of our radio trailer.

■ We asked 5 questions for our radio trailer questionnaire and each of which and their results will be presented in the proceeding slides.

■ Our radio trailer spread is pictured on the right, being produced in GarageBand.

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Question 1 Radio Trailer Survey

■ Like with the documentary, we felt that adjusting the sound levels to create balanced audio.

■ The difficulty of doing so proved evident in the feedback we received as 40% of the 10 listeners felt the sound levels were inconsistent.

■ However, overall we were glad that the majority (60%) of people that answered this survey felt that the sound levels were consistent and therefore balanced.

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Question 2 Radio Trailer Survey

■ We wanted to ask the 10 listeners their opinion on the dominance of the background music as we feared the volume of which could have drowned the audio of our voice overs and expert interviews, for example.

■ 70% of the participants felt that the background music we implemented into the trailer was at the right volume to create a sufficient piece.

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Question 3 Radio Trailer Survey

■ Again, we feared that due to sound levels that the voices in certain clips of our radio trailer may have been difficult to understand for our listeners.

■ Luckily, the majority felt that the people's voices in our pierce were loud and clear enough to result in a sufficient radio trailer.

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Question 4 Radio Trailer Survey

■ Through an entertaining and persuasive purpose, we felt we could integrate enjoyment for our listeners as we used excerpts from our documentary it self.

■ We were glad to see that none of the 10 people that answered our survey thought that our radio trailer wasn't at all enjoyable to listen to.

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Question 5 Radio Trailer Survey

■ We added many clips from our documentary into our radio trailer.

■ Notably, a clip from expert Nick Waring (Media Teacher) speaking about the uses of technology in sport has been used from our interview with him.

■ We happily discovered that 100% of the participants believed that the clips taken from the documentary were appropriate for our trailer as an audio file.

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THE ENDBy Marcus Stanley