Social Networking:

The new way to lead a healthy lifestyle

Sida Chen Aakash Divanji

Lei Zhang Akiko Fujise

FitWorkA new way to lead a healthy lifestyle

Sida ChenAakash DivanjiLei ZhangAkiko Fujise

Why FitWork?

Love working out with company but have none?

Stay away from family?Worried about their health?

Want to follow your role model’s fitness regime?

FitWork!

Groups and Group Goals

A Fitness Network

Community Motivation System

How Do We Profit

Data Matters

What Data We Collect

Nutritional Preferences

Activity History

People Followed

Calories Expended

Sleep Pattern

Geographic Location

Revenue Streams

• Employee Care

• Employee Benefits

Enterprises

• Customized Training Program

• Targeted Advertisements

Fitness Centres

• Demographic Info

• Activity History

Insurance Cos.

62.6

122

2010

2012

2015

186

41.350.2

2005

2012

20.3

21.82010

2012

Market Size

# of smartphone users in the U.S. (million)

# of fitness club membershipsin the U.S. (million)

Total revenue in the fitness industry ($billion)

Estimated US Market Size: 80 million

Potential Partners

Enterprises

Fitness and Healthcare Centres

Insurance Cos.

Sports Teams

Government Aspiring Fitness Experts

To Summarize

• Fitness Centres• Insurance Cos.• Enterprises

What We Offer Data Collected

Revenue Streams Target Market Size

• A Fitness Network• Groups and group goals• Community Motivation System

• Activity History• People Followed• Sleep Pattern• Calories Expended

80 million potential users in the US alone