Step 1: Define your objectives

Step 2: Define the behaviour change

Step 3: Create a meaningful narrative or story

Step 4: Identify your players

Step 5: Incorporate feedback loops

Step 6: Adding rules and onboarding

Design pathways to mastery

Step 8: Incorporate gaming components

Step 9: Find the fun

Step 10: Testing

“Successful design interventions require a deep understanding of and continued engagement with the actual people, sites, and systems they target.”