Holiday  with  focus  on  care  

AAL  Forum  -­‐  Ghent  Conference              23/09/2015  Geert  Verstraete,  Financial  Manager  Mariasteen  

HISTORY & FINANCES

•  MARIASTEEN EXPERTISE IN ADAPTED JOBS EXPERTISE IN CATERING HTK - MD – DOM

•  DOMINIEK SAVIO INSTITUUT EXPERTISE IN CARE

•  JOBCENTRUM EXPERTISE IN JOB RECRUITING •  IN PARTNERSHIP WITH ADMB SOCIAL INVEST

è    GOAL:A  hotel  for  people  (with  disabili6es)  by  people  with  disabili6es  

MIDDELPUNT COMBINES:

- HOLIDAY COMFORT & ATMOSPHERE - ACCOMMODATION OF A HOTEL - 44 ROOMS - FACILITIES AND FULL ACCESSIBILITY OF A CARE RESIDENCE - EMPLOYMENT PROJECT - INVESTMENT € 7.2 MILLION

•  FAMILIES: TOGETHER & SEPARATE – 12 LARGE ROOMS •  GROUPS: FULLY EQUIPPED – PRIVACY – 2 CONFERENCE

HALLS •  CARE ASSISTANCE: PARTNERSHIPS

CARE ASSISTANCE •  2012 RIZIV - HOSPITAL CONVENTION

•  24u/24u care assistance è not approved

•  LOOKING FOR A LOCAL PARTNERSHIP •  Doctors •  Nurses with care assistance partner Wit Gele Kruis •  Physiotherapists •  Local Hospital

•  PAYMENT NURSING •  Repayment insurance funds

•  TOOLS •  Medical intake with care assistance partner (questionnaire) •  Strong cooperation and communication •  Consultation with the client and his own network of care •  Use of our infrastructure and resources

MARKET STRATEGY •  TARGET GROUP

PERSONS WHO NEED CARE ASSISTENTS OF THOSE PEOPLE CARE ORGANISATIONS – PATIENT ORGANISATIONS SPORT ORGANISATIONS ALL INDIVIDUALS/TOURISTS (INCLUSION = ADDED VALUE)

•  HOW? WEBSITE MIDDELPUNT + BOOKING.COM

DIRECT MAILING + TRY-OUT + TOURISM & CARE FAIRS NETWORKING + AMBASSADORS CONNECTIONS DC GID(T)S PROSPECTING BENELUX

BUSINESSPLAN •  INCOMES - PROFITS

RESERVATION OF ROOMS IS THE CORE ACTIVITY CARE COSTS ARE REIMBURSED CUISINE AND FOOD QUALITY ARE VERY IMPORTANT

•  COSTS INFRASTRUCTURE COSTS OVER 27 YEARS

REPLACEMENT INVESTMENTS AFTER SEVEN YEARS EMPLOYMENT PROJECT FOR 18 PERSONS SUSTAINABLE ENERGY AND MAINTENANCE

GOAL = HOLIDAY CARE CENTRE MEANS = SOCIAL ECONOMY

BUSINESSPLAN

-­‐200000  

-­‐100000  

0  

100000  

200000  

300000  

400000  

500000  

600000  

700000  

800000  

*  exploitaHekost  per  jaar     *  exploitaHeopbrengst  per  jaar   *  ExploitaHeresultaat   Cashflow  

Middelpunt  

2014   2015   2016  

BOOKINGS 2014

BOOKINGS 2015

BOOKINGS 2015

BOOKINGS 2016

FUTURE •  EXPANSION OF BOOKINGS

•  MORE INTERNATIONAL TOURISTS

•  PARTNERSHIPS WITH ORGANISATIONS TO ENSURE A CERTAIN CAPACITY OF BOOKINGS