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The Patient Experience Response Program
our innovative physician-patient feedback service that delivers strong ROI by connecting patients to prescribers on brand satisfaction
Introducing
Gathering end to end patient / caregiver input with emphasis on user experience with
products and services
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• Patient feedback program– Helps patients & doctors communicate about treatment experiences
• Can educate patients
• Provide physicians with information about the effectiveness of the drugs within their patient base
• Facilitate patient-physician communication
• Physician participation• Introduced via Rep or direct invitation
– Physicians encourage the appropriate patients to enroll
• Survey capture important measures that are relevant to raising
brand awareness and appreciation
• Physicians learn about their patients’ experience/overall
satisfaction with the prescribed treatment—your brand
• Feedback informs future doctor-patient conversations during
subsequent office visits
- Encourages physician to ask salient questions or reinforce
important information
- Reinforces value of your brand relative to competitive products
Provides meaningful feedback
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• Increase uptake
• Encourage trials among naïve patients initiating or switching therapy
• Capture or protect market share from competitors
• Counter false impressions or misleading information
• Increase appreciation for older, proven drugs
Encourages trial and reinforces brand value
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How it works
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Training
introduction to physician
Patient
enrolls in program
Patient
receives email confirmation &
Thank You
Patient
receives email w/link for survey
Physician
receives patient report
Brand Team
receive activity and aggregate patient
survey data
Program Flow & Components
Phone/Help DeskSupport
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What You Get
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• Program and marketing design materials customized to fit your brands needs
• Px platform including all web, digital, print, banking /honoraria, database, program execution, reporting and project management
• Comprehensive fulfillment services, print, assembly, shipping
• TMG/Px supports the initial concept review as well as copy review submission
Program EffectivenessReturn on Investment
Physicians participating in Experience program reported a consistent month after month increase in brand Rx vs. the National trend
Most recent analysis reported a 31% increase in participating physicians vs. National average
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Patient Experience Tray
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Patient Feedback Report
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