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OPDP 2014 Enforcement Lessons

PhillyCooke's 2014 OPDP Enforcement Lessons

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Page 1: PhillyCooke's 2014 OPDP Enforcement Lessons

OPDP 2014 Enforcement

Lessons

Page 2: PhillyCooke's 2014 OPDP Enforcement Lessons

Enforcement Activity Declining

139

156

108

7564

28 25 23 2922 19 21

4152

31 28 249

0

40

80

120

160

200

1997 2000 2003 2006 2009 2012

OPDP Enforcement Letters

Page 3: PhillyCooke's 2014 OPDP Enforcement Lessons

Social Media Enforcement

22%of OPDP letters were

social media/space-limited

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Page 4: PhillyCooke's 2014 OPDP Enforcement Lessons

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Page 5: PhillyCooke's 2014 OPDP Enforcement Lessons

The Violations

• Omission of risk information

• Omission of material facts

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Page 6: PhillyCooke's 2014 OPDP Enforcement Lessons

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Page 7: PhillyCooke's 2014 OPDP Enforcement Lessons

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Page 8: PhillyCooke's 2014 OPDP Enforcement Lessons

The Violations

• Omission of risk information

• Inadequate presentation of

established name

• Lack of adequate directions for use

• Failure to submit 2253

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Page 9: PhillyCooke's 2014 OPDP Enforcement Lessons

The 2009 Violations

• Omission of risk information

• Failure to use established name

• Inadequate communication of indication

• Overstatement of efficacy

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Page 10: PhillyCooke's 2014 OPDP Enforcement Lessons

Lessons from 2014 Activity

• Promulgate your policies

• Regularly monitor prominent platforms

• Control your “agents”

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