COPD Success A project of Kel Wel Productions, Inc.

In a nutshell….

I created an online program for people with COPD, Asthma, Emphysema, and other breathing issues.

Many people cannot make it to a formal hospital-based Pulmonary Rehab program due to transportation, co-pays, still working, or programs are full.

Problem:13 Million people have COPD. No program close to the patient No access to reliable health information Internet is recycled articles Current solutions: Most formal PR programs take 6-8 people for 6-8 weeks. Most insurance allows ONE time through a program, if they can find one. GP’s and internists try and manage these patients This is not enough!

Opportunity :

Most COPD patients are in their 70’s. This demographic is increasingly online Many are at their wit’s end trying to get help from Medicare and their

doctors, and answers from any reliable source. Pulmonary Rehab has been proven to improve the Quality of Life and to

decrease hospital admissions in patients with COPD

Why COPD Success is the solution

One stop shop for reliable trusted professional information Ability to view and review the materials any time of day or night, as

often as they wish Lifetime membership No excuses!

The COPD Success Team

Leah Ritz, Website Coordinator Saini Taarun, Web Developer Hendra Tok, Web Developer Robin Gandin, Word Doc – PDF Magic-Maker

The COPD Success Team wish list:

Spanish Translator Marketer Advertising wiz Board Members and advisors Doctor supporter – for the Hangouts, and the private FB chat Respiratory Therapists – for the Google hangouts and FB chats

Market Fit and competition

COPD Foundation – info is free. But fragmented NIH – info is free- but too much and not in order, little direction Google “COPD” you get Pharmacy sites Then they get targeted with stupid stuff: “Ask your doctor about….” Then they go on Facebook to ask their friends

The COPD Success advantage

All information in one place All learning modules in order, step by step Private Facebook group for questions to professionals only Non-internet users that do use E mail can go with “30 Days to Breathing

Easier“ program, videos delivered directly to inbox, no login required. Monthly Google Hangouts to encourage continuation of program

The program is already written and uploaded and LIVE

Revenue model

Internet banner ads, margin ads Click on ad, opt in, they have option to pay and start immediately, or,

they receive CRM e mails encouraging them to join $697 and $79 price points As an affiliate marketer, clients will be occasionally marketed to with

offers for healthy living products such as non GMO foods, organic items, positive thinking and meditation CD’s, towels that clean with water only, no chemicals.

Online store page for products commonly used by lung patients

Expense Model

Ads- Facebook, Google, banner ads on sites CRM Web Hosting Direct Mail Mailing Lists: $1000 for 1500 names. Tricky due to HIPAA Flyers and Rack cards , business cards Postage Travel to conferences Tables at conferences /tradeshows Banners, tablecloths, pens, Office Space VA for customer service Social Media manager Pay Pal and shopping cart

Financial Projections

$679 x 1000 users = $679000 per year. PLUS $79 x x users And $37 webinar for parents of kids with Asthma

Exit strategy

Sell the site to Pharmaceutical company, IPA, Health /Medical group with large COPD population and no viable PR program

[Let’s talk about that - For example: Healthcare giant Kaiser Permanente. . .

Large Hospital- based PR programs:

Cost to run a PR program: Space-often shared with Physical Therapy or cardiac rehab Oxygen tanks Staff- 1 RT or staff per 4 patients , 3 days a week Coordinator – intake, staffing, candidate review, etc. Studies show hospital based PR programs are NOT profitable, EVEN though

Pulmonary Rehab is proven to lower readmissions, a federal mandate . Skip the space issues and the staff issues- have the patient do it themselves. Motivation- is also a factor in live programs. The DOCTOR will be the cattle prod, “did you complete the COPD Success

program yet?”

Funds will go to:

Ads- Facebook, Google, banner ads on sites - $100 to $5000 and up - CRM - $30 /month Web Hosting - $30/ month Direct Mail Mailing Lists: $1000 for 1500 names. Tricky due to HIPAA Flyers and Rack cards , business cards - $300/year Postage for letters to doctors and 02 suppliers $300-$400/ year Travel to conferences ATS, CTS, etc. $2000 a pop Tables at conferences /tradeshows - $2500 each for the big shows Banners, tablecloths, pens, - $300/ year Office Space $ 200 per month VA for customer service – if needed $100/month Social Media manager - $400 /month Pay Pal and shopping cart -$ $52/month CPA/ corp taxes/ state business tax - $800/year

For more information:

Kelly Welton RRT –NPS 310-529-3475 direct Visit www.TheBreathingSpecialist.com or www.COPDSuccess.com

Thank You for your time, I appreciate it !