Social media use in healthcare worldwide

94% 99% 99%

51%

Facebook

Twitter

Facebook Twitter YouTube

11% 13% 10%


67% 7% 15%


93%

39% 35%


56%

15%

38%

FoursquareYelp

Healthcare professionals using Twitter worldwide

2006 2014

75,000

23

10% of Brazilian physicians use. social media in 2014.

51%

25% 24% 24%

LATIN AMERICA

17% of Chinese patients use the Internet to select a hospital.

52%

28% 31% 26%

MIDDLE EAST

48%

27% 26% 24%

43%

18% 16% 18%

EUROPE

94% of US social media users with a medical condition agree with sharing health data to help other patients.

35% of US adults looked online to diagnose a medical condition.

ASIA-PACIFIC

Doctors using social media in Canada

51%

12%

55%

24% 17%26%

NORTH AMERICA

Social media use in healthcare worldwide

Social media use by hospitals

Top web platforms by region

Sources: GlobalWebIndex, Q4 2013. Note: Global Internet users aged 16-64, excluding China.Canadian Medical Association. Data from 2011.Institute of Medicine, 2014; Pew Research Center, 2013.Cegedim Strategic Data.Creation Healthcare.McKinsey & Company, 2013.

United States

Netherlands

Germany UK

Australia

Sources: Grif�s HM, Kilaru AS, Werner RM, Asch DA, Hershey JC, Hill S, Ha YP, Sellers A, Mahoney K, Merchant RM, "Use of social media across US hospitals: Descriptive analysis of adoption and utlilization", J Med Internet Res 2014; 16(11):e264.Aussie Hospital Social Media 2012, Life in the Fast Lane, http://lifeinthefastlane.com/aussie-hospital-social-media-2012/. Van de Belt TH, Berben SA, Samsom M, Engelen LJ, Schoonhoven L, "Use of Social Media by Western European Hospitals: Longitudinal Study," J Med Internet Res 2012;14(3):e61.

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