Marketing Architects® took on the challenge of reinventing the walking cane. Our response-driving creative team, combined with our proprietary media buying strategy, put HurryCane® on the map with historic results. Check out how we did it and why HurryCane® remains the #1 selling cane in America.

T H E C H A L L E N G E S

O U R S O L U T I O N S

T H E T I M E L I N E

C O N C L U S I O N

Reinvent the walking cane

We leveraged our proprietary TV, radio, and print networks

in order for the HurryCane® to reach more audiences.

Our one-of-a-kind process for measuring responses and attribution allowed us to

scale in the most effective media channels.

Become a household name

Our creative team developed and tested creative messages

to rapidly accelerate the HurryCane® story and

creative learning.

Identify a winning creative message

Attribute sales from multiple media

channels to its sources

CREATED BRAND

DEBUTED ONNATIONAL TV

A CREATIVEBREAKTHROUGH

EXECUTED A NATIONALNEWSPAPER CAMPAIGN

HURRYCANE®

BECAME THE MOSTRECOGNIZABLE CANE

Became the #1 Selling Cane on Amazon & the #1 Cane in

Google Shopping Search

Marketing Architects® turned the HurryCane® into the “Kleenex®” of canes.

From Napkin to #1The HurryCane® Story

Media, Message, and Offer Testing

“The Cane that Stands Alone™” Outperforms Other Creatives by 4 to 1

Featuring the “World’s Biggest Coupon”

Specialty & Mass

MESSAGING

OPTIMIZATIONMEDIA

Rapid Growth & Distribution• 50% YOY revenue growth.

• Attracted the attention of buyers, launching us into mass retail in Walmart, Walgreens, and Bed Bath & Beyond.

• Acquired 1,000 independent retailers within 12 months with a projected total of 2,000 retailers within 18 months.

A Category Leader & Household Name • #1 Selling Cane in America!

• #1 Selling Cane on Amazon.

• #1 Cane in Google Shopping Search.

• #1 Selling Cane at Walmart.

• #1 Cane in Brand Recall Studies.

Dual CTA Optimization & Digital Growth• Discovering that our older target

demographic was going online to make purchases was key in optimizing our media strategy.

• 80% of sales from media campaigns were web attributed versus 20% call response.

INITIAL RETAILLAUNCH

DEBUTED ON AMAZON

SHIFTED FOCUS TOWEB VS. PHONE

Resulted in a 100% CPO Improvement

Visit markarch.com to learn how we can help you.

Marketing Architects® made HurryCane® the most famous cane brand in history:• Developed branding from scratch.

• Discovered breakthrough messaging through rapid testing.

• Learned web response would be key driver, even for an older audience.

• Deployed multi-media approach while capturing true attribution from every channel.

• Scaled seamlessly into retail.

• Cultivated deep product pipeline for future growth.