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VIDEO PROGRAMMATIC PLATFORM
209 304
188 160
1 380 1 225
931 813
Russia UK World Germany
Videos per Viewer Minutes per Viewer
46 min/ day
7 video/ day
Comscore, Febr 2013 and Febr 2014. World, Russia, UK, Germany hCp://adindex.ru/publicaHon/analiHcs/100380/2014/02/4/106384.phtml
Russians are ac2ve online video viewers
70%
28%
24%
11%
Source: TNS, OnLife, 2013
Online video is watched through different devices
Source: comScore Video Metrix, July 2013 – July 2014 Russia, women 15-‐35
% Reach Web Pop
Minutes per Viewer
Videos per Viewer
80,05 222,3 70,3 31,59 21,8 5,7
26,73 44,6 5,4
23,08 147,4 13,5
20,89 108,0 33,1 10,94 44,1 8,2
9,58 245,3 18,6
9,41 129,3 3,7
9,20 62,9 12,9
People are interested in different video content and search for it on different sites
VIHUB - Demand Side Platform (DSP) for Buying On-line Video advertising using Programmatic and RTB.
q It allows agencies and advertisers to get broad coverage of online video campaign through one interface automatically, combining hundreds of video resources.
q It optimizes cost and efficiency precisely targeting specific narrow audience by demographic, behavior, location, interests and device.
q It gives full transparency via comprehensive reporting.
BI Intelligence
RUSSIA: 60 mln Online Video Unique Viewers. Ad Spend on Online Video +60%
RUSSIA 2015
2015
2013
2012
2010
If Programma2c takes 10% of Online video = ca. 0.6+ Bln Rub
By 2014 Programma2c = 12% of Online Video
By 2014 Online Video = 3% of TV, CAGR +58%
By 2014 Online Video = 9% of TV , CAGR +40%
Mobile Video & Private MP
Programmatic Video
Online Video Advertising
Programmatic Video
Online Video Advertising
USA
RUSSIA: Key Players in Video Programma2c
VIHUB 6+ ADVANTAGES
1. Frequency of exposure planning across all SSPs and publishers in media plan , not just YT. 2. Integration of TNS metrics in reports and confirmed Digital GRPs for every campaign. 3. Brand Safety - using Bot Scanner and Proximic to increase efficiency. 4. Video Viewability measurement using Open VV technology. 5. Several SSPs, Russian publishers and inventory. 6. Flexible Terms & Conditions for Ad Agencies.
VIHUB BRAND SAFETY & TRAFFIC QUALITY
BotScanner Automatic System of Visitors analytic. Traffic safety protection.
Open Video Viewability A single open-source technology for measuring ad viewability, aligned with commonly agreed upon industry standards.
VIHUB PROGRAMMATIC PRODUCTS
VIHUB Auc2on Programma2c
YouTube BidSwitch LiveRail SpotXchange Other SSPs
2 rubles CPV
VIHUB Russia direct Programma2c
Russian publishers Russian video networks
350 rubles CPM
VIHUB Reach & Frequency
Mix of AucHon and Russia Direct with Cross-‐Frequency
2 rubles CPV
VIHUB VIDEO FORMATS
VIHUB In-‐Stream Video
Pre-‐Rolls Mid-‐Rolls Post-‐Rolls All-‐Rolls
CPV opHmizaHon CPM buying
VIHUB In-‐Banner Video
Video banner Can be Auto-‐played Audio is user-‐iniHated
CPM buying
VIHUB Pre-‐loader Video
Video Auto-‐started Audio Auto-‐started
CPM buying
InteracHve Examples of Formats -‐ hCp://vihub.ru/VideoSamples
VIHUB REACH
EXAMPLE OF TOP SITES IN CAMPAIGN
VIHUB . RECENT CASES
CTR = 14,2% CR = 52,5%
VIHUB . RECENT CASES
CTR = 12,2% CR = 48.91%
VIHUB AD FORMATS
Preroll Social Mobile Display + Preroll
• Standard Preroll • Standard Preroll + Banner • InteracHve Preroll • Engage Skip Preroll • Expandable • “Raising star” Preroll hCp://www.iab.net/risingstars • Mobile App Preroll • InteracHvity Mobile Ad: HTML5 unit
• All formats meet IAB requirements VAST: hCp://www.iab.net/media/file/VAST_1_11_FINAL.pdf
• Google cerHfied with VAST protocol https://support.google.com/3pascertification/table/4570113
VIHUB TARGETING & METRICS
METRICS: • Digital GRPs • CPV (complete video view) • CPM • CPC • CompleHon Rate • Impressions • Bids • Clicks • AcHons
VIHUB PROGRAMMATIC vs TV METRICS
PROGRAMMATIC TV METRICS
GRPs Reach & Frequency CPC CPA Comple2on Rate Behavioral Targe2ng Re-‐targe2ng
GRPs Reach & Frequency
