10 Reasons Why To Use Google AdWords

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10 Reasons Why To Use Google AdWords

By – Sathiya Moorthy VGoogle AdWords Certified Professional – Digital Marketing Expert

How it Works?

Google AdWords is Google's advertising program. AdWords lets you create simple, effective ads and display them to people already searching online for information related to your business.

What is AdWords?

How it is possible to show the ads only to the most relevant audiences? The answer is keyword-based advertising.

Google Search Network Google Display Network Google Ads in Youtube

Types in AdWords?

1. Small Initial Investment

Top 10 reasons Why AdWords

Google AdWords comes with a small initial investment. You need to pay only a small amount to create an AdWords account; thereafter you can bid on the best keywords. After creating the Google AdWords account and releasing the content, the payment is billed after every click.

2. Defining Budget


*You can set your own budget with Google AdWords and monitor your budget, thereby reducing any overspending. *And a keyword that does not perform well and does not bring any profit to the site can be removed from the campaign. Also, keywords that bring more clicks but less conversion can be removed or bid with a reduced amount.

3. Defining Budget


*You can set your own budget with Google AdWords and monitor your budget, thereby reducing any overspending. *And a keyword that does not perform well and does not bring any profit to the site can be removed from the campaign. Also, keywords that bring more clicks but less conversion can be removed or bid with a reduced amount.

4. High ROI


Google AdWords comes with a Return of Investment (ROI). This means you need to pay Google per click, which suggests your investment is returned against assured business. Therefore, Google AdWords ROI makes people pay only for business and profit, so evident loss can be controlled.

5. Target Traffic


As ads are displayed along with a defined title and description, a serious audience will end up clicking these links and taking a further call to action. Thus, Google AdWords serves as an effective way of bringing traffic to your online business. This target traffic can be defined as per location and places as well. This increases the rate of visits and conversion, which improves the business of a site tremendously.

6. Test Marketing Campaigns


Test Marketing Campaigns means using different types of ads for different keywords.

1. Keyword types2. Ad Formats3. Display Ads Different Size and Message4. A/B Testing

7. Tracking success


By using Google AdWords, you can track your success and take effective measures when required. You can use Google Analytics to track the reports of the Google AdWords campaign against keywords. This allows you to decide on their future steps with regard to a certain keyword or marketing campaign.

8. Instant traffic


Google AdWords bring instant gratification or traffic to one’s Web site. SEO is very important for bringing traffic to one’s online Web site. However, all measures such as link building, on-page optimization, and so on do not come with assured traffic brought by Google AdWords.

Google AdWords brings instant traffic to a site, which would otherwise take a much longer time and require greater investment.

9. Targeting ads locally


• Google AdWords offers location targeting

• Google AdWords as it allows you to reach browsers at local, national, and international level.

• Targeted geographical audience with focused goals

• customizing ads per the seasons relevant to locations makes them more effective

10. Re-marketing


• Google AdWords offers to target the users who has shown interest on your product but not purchased or completed the activity.

• 50% conversion rate • Re-marketing is always effective and

helps to get the money back which we spent before.

Question ?Thank You! By – Sathiya Moorthy V

Contact: +91 9949833137Email: [email protected]: fb.com/sathiyadgltwitter.com/sathiyadgl

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10 Reasons Why To Use Google AdWords