3 Top SEO Trends That Will Continue Successfully in 2017

By Saba SEO - A San Diego Company

SEO is a continuously evolving field as it depends on the mindset of clients and at the same time Google’s algorithm updates keep the whole scenario quite challenging for SEO experts and marketers.

SEO experts cannot become complacent at any stage as it will directly impact the rankings in the SERPs which is very harmful for business of any size in the modern age.

2017 is just around the corner and it would pay off to stay ahead of competitors. Although, you cannot assess the mindset of searchers and Google is also completely unpredictable, still there are some existing SEO trends that will continue to be successful in the coming year.

Here are the main SEO trends that will keep on trending in 2017:

1. RankBrain

RankBrain, Google’s Artificial Intelligence algorithm will continue to make its mark in 2017. It is important for SEO experts to influence long-form content and incorporate key phrases and words in a ways that makes sense. Use of synonyms will continue to be extremely important and it will be of extreme importance to engage authoritative sources that can help define the true value of your content in searches relevant to your niche.

2. High Authority Backlinks

Google's history of fighting against dubious backlink schemes dates back to 2005 with the Jagger update and later in 2009 with Caffeine. These days, link farms and other "black hat" SEO strategies are bound to result in penalties; however, organic backlinks from authoritative sites are still very conducive to positive SERP ranking.

The most sought-after SEO firms will be those that have established close relationships with journalists, influential bloggers, news publications, etc. Google will continue to favor backlinks from well reputed sites in any forte.

3. Mobilegeddon Algorithm – Mobile Friendly Sites

In April 2015, Google shocked the world by announcing an algorithm update. "Mobilegeddon" was not as scary as it initially seemed, but it has taken into account websites that are friendly towards mobile users in terms of responsive design, content presentation, XML schema, and user interfaces.

SEO professionals expect that Google will continue to give preferences to websites that continue making efforts towards improving the mobile experience of their users. It is important to remember that the Google’s Pigeon update focused squarely on presenting local business results to mobile searchers, but only if the sites were mobile-friendly.

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