In this webinar Dyn experts Steve Wheeler and Scott Grant pair with Command IQ’s CEO Noah Jessop to discuss the importance of deliverability, and explain why targeted email campaigns will help drive your bottom line. The brief overview covers the importance of intent messaging, drip marketing, cart abandonment and re-engagement tactics in reaching your prospective clients. Watch it now on-demand!
PowerPoint Presentation
3 Ways to Increase
Revenue with Targeted Emails
How deliverability best practices and
high-ROI campaigns work together.
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Your Presenters:
Steve Wheeler
Dyn / Director of Deliverability
[email protected]
Noah Jessop
CommandIQ / CEO/Founder
[email protected]
Scott Grant
Dyn / Product Marketing Manager
[email protected]
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First, Why Does
Deliverability Matter?
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Large mailbox providers
track recipient engagement
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Targeted campaigns =
Less sending
Less cost
Fewer unsubs
A Virtuous Cycle
More
Inboxing More
Engagement
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List Management
Some data collected at signup
Opens and clicks as the only behavioral data points
One-to-many messaging
Highly Targeted Campaigns
many behavioral data points, not just email
more campaigns; smaller scale per campaign
near real-time adjustments when needed
customized messaging per user
Target, Automate, Learn
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Wed love your feedback.
Thanks!
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Targeted vs. non-targeted
400% CTR increase
80% Revenue increase
Results!
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And now, the 3 ways
of increasing revenue
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Cart Abandonment & Other Intent Messaging
Email is a powerful tool for personalized messaging at scale
Easy messaging to set up
Still underutilized by many online retailers
ONE:
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Welcome/drip/on-boarding marketing
A natural next step for double opt-in
Present the next CTA: dont just set it and forget it
Set up drip marketing, cross-sell, upsell
TWO:
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Inactivity/re-engagement
Perfect for games/apps
Based on account usage/logins
Drastic changes in activity frequency
THREE:
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C.A.S.L. = Canadian Anti-Spam Law
Get proof of consent for all recipients
Know the difference between implied and express consent
Provide an unsubscribe in every commercial electronic
message
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How do we do this?
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Wed love your feedback.
Thanks!
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Guardrails that make the process easier:
Frequency capping across campaigns CommandIQ
Best practices for targeting CommandIQ
Easy IP warmup Dyn
Management of unsubs/bounces/etc Dyn
Best practices for deliverability Dyn
Getting started with the right vendor(s)
Thank you for joining us.
Any questions?
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