6 StepsTo be No.1 On Twitte

Humanize the Brand

• Create brand ambassadors • Encourage employees to be active

on Twitter• Publish photo of teams

Identify Audience & build Community

• Publish your twitter handle on other digital presence• Promote others and share your best information• Follow the influencers & listen to them• Use Twellow & TwitDir to search your audience

Listen to Conversations- Use Hootsuite or TweetDeck

Set KeywordsRelated to Business,

Competitors,Prospects

Influencers

Engage within communityspecially Influencers

• Introduce your community manager• Launch small campaigns for the audience• Inject some humor in content• Have conversations with fans, followers, and

commenters

Benchmark & Measure the KPIs

Sample Parameters :

Reach IndexEngagement IndexSentiment metrics

Thanks!Contact at

@gauravkakkar82