GiftProfessor.com®

Advanced Gift Discovery

What is it?

• eHarmony for Gift Giving • Helps you create a large

assortment of relevant gift ideas in two minutes.

• Just answer 10 questions.• Ideas culled from 1000s of

merchants’ best products. • Perfectly matched to your

recipient’s attributes. • Target: mobile savvy, working

women, or really anyone.www.giftprofessor.com

Imaginea store designed just for your recipient

• .

We asked:

What would be a significant improvement over old fashioned browsing & new fashion

assumptive click stream analysis?

-- Time Savings, for one --

Gift Shopping Can Take Hours

Will I overlook something?

Will it deliver the right message?

Can I avoid an awkward let-down?

The Main Problem…

-- Abundance --

Millions of:products

catalogs

big box retailers

web sites

Prevailing Solutions

• Sacrifice lots of timeTrudge the mall

• Take a short cutAsk them what they want

InsteadWe just ask:

“What are the characteristics of

the person you’re shopping for?”

Interests

Occupation

Personal style

Personality traits

Relationship aspects

combinations of the above

Responses are matched to a massive catalog:

“the best of the best “

from 1000s of merchants.

To Help You Arrive At The Perfect Gift

An Intelligent Website

• An efficiency tool – a time hack - 100,000 > 300 > 3

• Algorithms calculate relational & multiple aspects.

• 700 product categories accommodate any recipient’s interests or attributes.

• Efficient catalog building with predictive product finding software.

• Human product attribute assignment for accuracy.

• Responsive Design (same experience on all screens).

Patent Pending

Recipient With A Calm Demeanor

Notsogood

A very nice match

Calypso Steel Drum

UDON Noodle Bowl

Team

D. Wilhelmi Senior Developer

J. Dawson CS PhD Candidate

D. BrownPlatform Dev

B. DevineCreative Director

C. BeckProduct Manager

Tony SchmidtFounder

Team of Social Psychology Doctoral Candidates, not pictured

Key Milestones

Fully Functioning Gift Professor – In house catalog & matching system, auto responder email ,CRM, affiliate platform

Product Platform – 1000+ merchant management, product attribute assignment, automatic data feeds, expansion potential

Mobile – Responsive Design with one code base, serving both point & click and touch screens. (URL & APP)

Product Presentation – Infinite scroll thumbnails, light box data expanders, expandable tips in product containers, merchant fulfillment

Survey – Patent pending Q&A process producing highly relevant results

Results – 300-500 products that match your recipient

Stores – Save gift ideas for later (drag and drop ) for each recipient

Sticky – Return visitors: saved results, updates & occasion reminders

The Gift Market $50-75B

10% of our retail economy is gifts $350B

15% of that is online $50B

In 2017 gifts could hit $380B

If 2017 online gift buying reaches 20%, that translates to $75B

Source: U.S. Dept of Economic Development and Internet Retailer Magazine

Projected U.S. Online Shoppers• US mobile shoppers are growing 50% a year

– 80 million now > 175 million in 2016

• 100 million consumers using tablets by 2016 – Mobile sales: tablets 2/3s

smart phones 1/3

• US online shoppers are only growing 4% a year

– 191 million today > 206 million by 2016

Source: Internet Retailer Magazine

Gift Professor’s Holiday Traction Test

101,000 unique visitors

16,000 signed up and completed a survey

29,000 merchant clicks

We asked: What would make an ideal gift service?

Men Said Women SaidExpertly Chosen Gifts Time Savings

Unique Gifts Unique Gifts

Wide Inventory Wide Inventory

Time Savings Expertly Chosen Gifts

Price Price

User Survey

1st Target: Affluent Customers

20 gift purchases annually - $3355

• The upper 20% of Christmas Holiday Shoppers spend $1780 annually

- an average of $191 per gift on 9.3 people

• Another 10.5 family gift giving occasions average $150 each, or: $1575 annually

Valentines Day x1Anniversary x1Mother’s/Father’s Day x3Birthdays x5.5

* Unity Marketing – Affluent Customers

Affiliate Business Model assuming 1 product sale per conversion

Year 1 2 3 4 5

Uniques/Mo 150K 300K 600K 1.2M 2.5M

Uniques /Yr 1.8M 3.6M 7.2M 14.4M 30M

20% Conversions 360K 720K 1.4M 2.9M 6M

10% Rev ($20 ave.) 9M 18M 35M 72M 120M

Exp (000s) 2M 4M 6M 8M 10M

EBITDA (000s) 7M 14M 29M 64M 110M

A Disruptive Wave

• Facebook bought Karma for $80M

• eBay bought Hunch.com for $81M

• Hearst bought Kaboodle for $56M

• Nordstrom has partnered with Wantful.com

• Liberty Media took Gifts.com from IACI

• Personalization is the future of gift shopping

These guys use click stream analysis, social clues, or persona based buckets

We Use Intelligent Commerce

The user has the steering wheel

Protecting consumer privacy

It’s a highly profitable growth platform

Aggregating and mediating merchants

Carving a central role in gift commerce

We seek a $2 million seed round for 25% of the company

for:

• Comparison engine

• Customer acquisition

• Scale

• Viral• Expand the catalog

• Secret initiatives

Gift Giving One of the 5 Languages of Love

Gift Professor Tony Schmidt – FounderSilicon Valley tony@giftprofessor.comCalifornia 785-766-1097

An overlooked market

• Let’s revolutionize gift discovery.

• Join us!

• We can ramp this thing up and help people.

Tony Schmidt

Gift Professor

785-766-1097

tony@giftprofessor.com