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All about Solid Social Media Strategy and itsneed for your business!
8 JAN 2018 0 COMMENTS JANBASK 0 LIKES SOCIAL MEDIA
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Social Media has opened uncountable doors for digital marketers and it is next
to impossible to set social media goals due to its wide array of possibilities. The
techniques to reach customers are changing at a breakneck pace and it is
essential to match that pace if we really want to create a right approach for
attaining our business goals by using social media.
This article is for those who want to make an impeccable social media strategy
to attain their business goals. We will discuss following topics to understand
end-to-end about this topic.
1. Solid Social Media Strategy in 5 steps.2. Reasons to choose a coherent social media plan and strategy.
Without wasting much time, let’s begin with the very rst essential, i.e.
1. Solid Social Media Strategy in 5 steps
All about Solid Social MediaStrategy and its need for yourbusiness!
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If you want to use Social media effectively for your brand promotion or for any
other purpose like marketing or sales, then you should put suf cient efforts on
your social media strategy.
With many tools and platforms available in the market, it becomes easy to get
confused about which one to use and which to leave for your business. So, to
avoid any kind of trap, follow these steps carefully;
1. Make a cross-functional team to take care of the entire project- Keyperformance indicators, as well as goals, should be clearly identified andspecified by the team. This will be the most meaningful to you, as well asto your organization as a whole. Have a look at commonly used KPIs foryour reference;
Facebook likes and engagement matrixInstagram followersSocial shares across n number of platformsYouTube videos and subscribers
1. Initiate your presence with a big bang- All we want to say is that, don’t
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forget to start big because “the first impression is always the lastimpression”. Focus on your goals, know your customer, target themeffectively and try to put yourself in their shoes and then make a solidsocial media strategy. You can use all possible social media platforms.Here are top used social media platforms for you;
Facebook, Twitter, LinkedIn, SnapChat, Instagram, Pinterest, Foursquare,Google+ YouTube and many more.
1. Decide the purpose to use social media, like for awareness or for salespurpose- Focus on what is the sole purpose of your social mediamarketing strategy because on the basis of prime goals only you can goahead with making a pathway to achieve business goals.
You can either aim for brand awareness or to boost the brandengagement or you can go ahead with an aim of researching andlearning about your customers.
1. Observe your customers, analyze and try to know everything aboutconvincing them- Start tracking your customers’ activity on socialmedia, what content can influence them, what are their interests, etc.
2. Make a plan& Implement effectively-This should be done based on allthe research you have done before.
Don’t forget to Implement the plan effectively- Work with the core team and
make a list of top platforms used by your target customers and hit those
platforms rst with a great bang.
Increase the customer engagement as much as you can and buildstronger relationships.Analytic tools like Google Analytics, Buffer, and Crowdbooster, will enableto assess your social media strategy and you can know how exactly it isworking. You can also track overall traffic generation from you platforms,customer leads along with conversion rates.
Your company should be concerned about each and every step to use socialSave web pages as PDF manually or automatically with PDFmyURL
media effectively.
2. Reasons to choose a coherent social media strategy
There are many reasons why you should always choose a social media strategy
and plan for your business. We will discuss a few of them;
1. It influences the audience to choose your product- We are saying thisbecause more and more people are using social media these days andthis number will keep increasing. People watch a lot of marketing stuffonline and hence, purchasing decisions are made majorly based on socialmedia presence also. So, make sure you make use of social mediaeffectively. You can choose them to create campaigns or adds, you canalso customize your approach for the target audience.
2. Customers are always active on social media, so you have morechances to influence them- People tend to use social media at a greatlevel, so more you are active, the more you can influence them.
3. Less social media presence of your brand can give an advantage toyour competitors- Almost every brand uses social media to reachcustomers in an effective way and if you loosen your approach, you mightgive a free advantage to your competitor.
4. Key influencers in social media network are a great help- Social mediachannels have a huge impact of influencers, right from celebrities to self-made social stars.
Conclusion
We discussed how a solid social media strategy should be made?and, what are
the reasons to choose a coherent social media strategy for your brand? You
now know end-to-end detail about a coherent social media strategy for your
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