Auditing the Speed of Your Website

Auditing the Speed of Your Website

Anthony Biondo – Founder/CEOBiondo Creative

@abiondo

Web :: E-Commerce :: PPC :: Socialbiondocreative.com • 215-778-8530 • @biondocreative

About Biondo Creative• Full- Service Digital Agency• 20+ years of Digital Marketing Experience• Located in Philadelphia, PA• A+ Rated with the BBB• 2016 Top Advertising Agencies in Philadelphia• 2016 Winner of the Philly Happening List for

Web Design

Services• Web Design / Hosting• PPC• SEO• Social Media Marketing• Strategy


Agenda• The “Need for Speed”• Why is Website Speed Critical?• Conducting an Audit• How to Baseline Performance• Resources• Questions


The “Need for Speed”

Comcast’s Slowsky’s


Why is Website Speed Critical?• Attention spans are getting shorter• Pleasure principle• Professional appearance• Leads to a better User Experience (UX)• Leads to better ranking in SERPs• Improves conversion rate


Conducting an Audit

Document Issues

Apply corrections

Retest Performance

Baseline Performance


How to Baseline Performance


Resources• GTmetrix

http://www.gtmetrix.com• Google PageSpeed

https://developers.google.com/speed/pagespeed/insights/• Periodic Table of SEO Success Factors

http://searchengineland.com/seotable• Speed Is A Killer

https://blog.kissmetrics.com/speed-is-a-killer/• Site Speed – Are You Fast? Does it Matter for SEO?

https://moz.com/blog/site-speed-are-you-fast-does-it-matter

http://www.gtmetrix.com/

https://developers.google.com/speed/pagespeed/insights/

http://searchengineland.com/seotable

https://blog.kissmetrics.com/speed-is-a-killer/

https://moz.com/blog/site-speed-are-you-fast-does-it-matter


Questions• Questions

• Email: [email protected]• Web: biondocreative.com• LinkedIn: https://www.linkedin.com/in/anthonybiondojr• Twitter: @abiondo / @biondocreative

https://www.linkedin.com/in/anthonybiondojr

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Auditing the Speed of Your Website