BUILD DIGITAL RELATIONSHIPS WITH TYPO3 NEOS

:-)

BEFORE WE START

UX LEAD OF NEOS

CREATIVE LEAD & PARTNER AT MOC

NEOSUX & DESIGN & RESEARCH

6 X 250 = GIMME A MINUTE!

REST?

A PLACE FOR NEOS IN A WORLD OF CXM

Customer Experience Management is

how customers perceive the totality of their interactions with a company or brand

digitalclaritygroup.com

THE DIRTY SECRET ABOUT PERSONALI-ZATION. SHHH!

PERSONAL IS RELEVANT

FOR 5 MINUTES!

5 SECONDS

=

WE ALL SUCK AT PERSONALIZATION.

WE ALL SUCK AT RELEVANCE

WE ALL SUCK AT RELEVANCE

1. ANY KIND OF CONTENT

2. CONTENT DIMENSIONS

3. STRUCTURED CONTENT

http://www.venstre.dk

4. PREVIEW PERSONALI-ZATION

5. AND THE MOST IMPORTANT PART…

BREATHE.

EVERY TIME WE FAIL TO UNDERSTAND OUR USERS, WE PUSH THEM IN THE DIRECTION OF OUR COMPETITORS

WE ALL SUCK AT RELEVANCE

PLAN THE RELATION SHIP

WHERE DO WE FIT IN?

MY JOURNEY IN 2014

“YOU CANNOT OPERATIONALIZE OMNI-PRESENT, GOOD CUSTOMER EXPERIENCES THROUGH SILOS”

#OMG

WCM IS A (SMALL) PART OF CXM

CENTRAL CONTENT HUB +

SOLID BRIDGES BETWEEN STRATEGY AND EXECUTION

+ BETTER CONTENT ORCHESTRATION

+ PERSONALIZATION

= GREAT EXPERIENCES

IN THE FUTURE, WE SHOULDN’T SUCK AT RELEVANCE

NEOS IN CXM

2.0

NEOS 2.0, RANDOM TO DO’S

Neos as a central content hub – for many different kinds of digital experiences

Not web centric Not page-centric

Combinatory logic

Insights and stats feeded to the author in the moment of content creation

Stategy briefing for content orchestrators to help them remember what they're trying to achieve

Personalization

https://www.youtube.com/watch?v=fgdz1UCamTY

http://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/

http://www.slideee.com/slide/copeing-mechanisms-the-peril-and-promise-of-create-once-publish-everywhere

Tim Walters @ Magnolia Conference - https://www.youtube.com/watch?v=fgdz1UCamTY

WEB IS NOT KING

NEOS CANNOT SUCK AT RELEVANCE