By

Droid Slots

Community at Mobile CasinosA quick summary of a

gamification technique

How do casinos create a sense of community?

How do casinos create a sense of community?

Casinos may create a sense of

community by using:

• User Profiles

• Forums

• Leaderboards

• Social Media

User Profiles

A user profile is a collection

of information that is all

about you.

User Profiles

A user profile could include…

• Your name/gambling alias

• Where you’re from

• Your ranking

• An avatar (the image that

represents you).

An avatar

User Profiles

User profiles are a good way of

making the experience of online

gambling more human, and more

sociable. It’s nice to know that you’re

not alone, and it can be fun to learn a

little bit about your fellow gamblers.

Forums

Forums

Online spaces in which people can

discuss topics that interest them.

Forums

Forums may increase the number

of customers going to a particular

casino, as people may enjoy

swapping tips with their fellow

gamblers, and discussing the

experience of playing particular

games offered at that casino.

Leaderboards

Leaderboards

A leaderboard is a list of

players, usually in descending

order of rank. Ranking for each

player may be determined in

terms of how many points each

player has scored, or the

amount of money they have

won.

Leaderboards

In a leaderboard, each player’s avatar

is displayed next to their rank. You

should be able to click on their avatar

to take you to their profile. In this way,

user profiles make leaderboards

possible, as without them, there

would be no way of referencing each

player

Leaderboards

Leaderboards can

inspire and motivate

people to play more.

Social Media

Social Media

Many online casinos use social media

in order to create a sense of

community. Some casinos run

Facebook competitions to increase

interaction with the social media

community.

What are the advantages of using

community as a gamification technique?

What are the advantages of using

community as a gamification technique?

• It chimes with the current trend of

online socialising, and will attract

customers who enjoy this type of

socialising.

• It brings a human element to

online gambling.

• Leaderboards can be motivating

and inspiring.

• It makes the experience of

gambling more interesting and

variable.

What are the disadvantages of using

community as a gamification technique?

What are the disadvantages of using

community as a gamification technique?

• Not everyone is a fan of the public

nature of online socialising. They

might prefer a more private

gambling experience.

• Leaderboards can make big

winning look more achievable than

it actually is.

• People can become overly

concerned with their place in a

leaderboard, leading to stress.

How commonly is community used as a

gamification technique?

How commonly is community used as a

gamification technique?

Moderate use of Community is a

fairly common gamification

technique, and it’s on the

increase.

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