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Content Strategy in Popular Culture
DrupalCon New Orleans
May 11, 2016
Brett MeyerChief Strategy Officer, ThinkShout@brett_meyer
CONTEXT
ThinkShout
CONTEXT
Content Strategy
MINI-TITLE
Content strategy focuses on the planning, creation, delivery, and
governance of content.
- usability.gov
Planning for the creation, delivery, and governance of
useful, usable content.
- Kristina Halvorson
Planning for the creation, delivery, and governance of
useful, usable content.
- Kristina Halvorson
MINI-TITLEIn practice, content strategy is spreadsheets and templates, workflows and responsibilities.
CONTENT STRATEGY
Content Audit
CONTENT STRATEGY
Love Your Content!
What You Need to Know FirstFOUNDATION
FOUNDATION
Goals
FOUNDATION
Organizational Goals
FOUNDATION
Project Goals
FOUNDATION
Audiences
FOUNDATION
Audiences
FOUNDATION
Audience: Motivations
FOUNDATION
Audiences: Tolerance
FOUNDATION
Audiences: Experience
FOUNDATION
Content
FOUNDATION
Bringing it Together
FOUNDATION
Consider Marvel
FOUNDATION
Consider Marvel and DC
V.
The Content ModelSTRUCTURE
STRUCTURE
The Content Model
STRUCTURE
Dragon Age: Inquisition
STRUCTURE
Dragon Age: Inquisition
INFRASTRUCTURE
Infrastructure Should Be Invisible
INFRASTRUCTURE
Infrastructure Should Be Invisible
INFRASTRUCTURE
Infrastructure Must Be Invisible
INFRASTRUCTURE
Infrastructure Should Be Invisible
INFRASTRUCTURE
Perfect Infrastructure ≠ Success
INFRASTRUCTURE
Perfect Infrastructure ≠ Success
INFRASTRUCTURE
Perfect Infrastructure ≠ Success
INFRASTRUCTURE
Build with Real Content
Information ArchitectureORGANIZATION
ORGANIZATION
Overchoice
ORGANIZATION
Dragon Age: Inquisition
ORGANIZATION
Websites Get Overloaded
MINI-TITLE
You’re Going to Have to Deal with Legacy Content
ORGANIZATION
Make Content Central
MINI-TITLE
Consider Advertising
ORGANIZATION
Advertisements
ORGANIZATION
Advertisements
ORGANIZATION
Advertisements
ORGANIZATION
Advertisements
ORGANIZATION
Netflix
The Written WordCONTENT
MINI-TITLE
It Takes Time to Make Great Content
MINI-TITLE
People DO Read on the Internet
MINI-TITLE
It’s Okay to Repeat Yourself
CONTENTStar Wars: The Force Awakens
MINI-TITLEStay True to Your Vision, Stay True to Your Audience
CONTENT
Mad Max: Fury Road
CONTENT
Jupiter Ascending
CONTENT
Mad Max: Fury Road
Content Has to MatterEMPATHY
EMPATHY
Ladder of Engagement
EMPATHY
Chutes and Ladders
Questions?
Join us for Sprints
Friday, May 13 at the Convention Center First-Time Sprinter Workshop - 9am-12pm in Room 271-273
Mentored Core Sprint - 9am-6pm in Room 275-277 General
Sprints - 9am-6pm in Room 278-282
Brett Meyer@[email protected]
