CONVERSATIONAL COMMERCE SEAMLESS PAYMENTS IN MESSAGING BOTS

Gertjan Dewaele Product Intelligence & Innovation Manager

INGENICO EPAYMENTS WHO ARE WE?

HQ LATAM Brazil, Argentina, Mexico

APAC Singapore, China, Japan

EMEA France, United Kingdom, Netherlands, Belgium, Germany, Switzerland

NORTHAM United States

170 Countries

800+ Employees

65.000 Customers

150+ Currencies

150+ Payment methods

220+ Certified industry partners and shopping carts software connections

64 B€ Processed in 2016

35% of consumers has been in touch with a business via messaging apps. Main use cases are banking/financial institutions and promotion sales.

The Kik Bot Shop offers mini-apps that you can chat to or use in your chats with others. …if you’re looking for beauty tips & articles, Sephora‘s bot has you covered. For clothes, there is a H&M bot.

Any messaging app that doesn’t have a bot platform will be left behind. “Messengers are the new browsers and bots are the new websites”

There’s no question that bots are all the rage. Facebook has rolled out its own Messenger platform; Microsoft just rolled out bots on Skype; popular communication apps like Kik, LINE, Telegram and Slack have their own apps stores filled with bots; and so on.

The Next Web

VentureBeat

TechCrunch

The Next Web

MESSAGING BOTS FOR BUSINESS GETTING A LOT OF ATTENTION

CONVERSATIONAL COMMERCE COMBINES SOCIAL MEDIA & AI

Conversational commerce allows consumers to talk to businesses, ask questions and order products on social messaging platforms like Facebook Messenger, WeChat, …, using an automated chatbot interface (based on AI – natural language processing)

MESSAGING APPS ATTRACT > 3B USERS WORLDWIDE

1000 M users 900 M users

700 M users

WhatsApp

FB Messenger

WeChat

ARTIFICIAL INTELLIGENCE ENABLES FLUID CHATBOT EXPERIENCES

I’m traveling from NYC to SF Monday to Thursday next week,

look into flights and hotels, Marriott if possible Pay Robert 35$ for dinner

last night

I’m looking for a great burger in Chicago, where should I go?

I need a baby gift, can you make some recommendations?

How’s the weather looking for Brussels this weekend?

Yet, in all of these use cases, payment happens outside of the bot

COMPANIES ALREADY USING MESSAGING BOTS OR PLANNING TO

Travel Retail Banking & Fintech

USING MESSAGING BOTS ORDERING A FLIGHT

USING MESSAGING BOTS CHECKING IN

USING MESSAGING BOTS BUYING SHOES

USING MESSAGING BOTS OR GETTING MAKE-UP TIPS

HOW TO DRIVE REVENUE FROM MESSAGING BOTS

Bring a tailored user experience

Ensure a smooth payments integration

Be on the preferred customer platform

KEY SUCCESS FACTORS BRING TAILORED USER EXPERIENCE

Limit the product offering

Work with sharing, influencers, etc.

Think about unique discounts / offers

KEY SUCCESS FACTORS SMOOTH PAYMENT INTEGRATION

KEY SUCCESS FACTORS BE ON PREFERRED PLATFORM

China

S. Korea

Japan

Russia

Canada

LOOKING INTO THE FUTURE: MESSAGING IN ASIA

WeChat LINE Kakao HikeFacebook & Messenger

E-commerce

Ride Hailing

Mobile paymentWeChat Wallet

Launched in sept 2016

Brands accountsOfficial accounts Official accounts Plus friend-Yellow ID Page

Coupons

Ads Moments Ads (since 2015)

AdPOPCorn (since 2013)

Facebook Ads(Sept 2016)

Automated Messages (bots, keywords answer) (Since 2016)

Lighter version of the apps

Privacy settings Secret chat modeHidden-mode

chat

App features

Functions for brands

Other options

THANK YOU CONTACT US

Gertjan Dewaele Product Intelligence & Innovation manager

gertjan.dewaele@ingenico.com www.ingenico.com/epayments