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DESIGN & OPTIMIZE E-COMMERCE EXPERIENCES THE NOT BORING WAY
Bonjour ! Nimeni on Thomas.
Credit : Nils T., 9y.
2003 - 2013
10 years of e-commerce
Life Leap
2013 - 2014
Let’s combine !
2015 - …
Professionals Users
Happy ???
Professionals Users
Professionals Users
I don’t think so…
A B
Professionals
Have you experienced an e-commerce project ?
How was it ? (truth…)
a real bliss !
How was it ? (truth…)
How was it ? (truth…)
or more like that…
Deceiving Bliss
How was it ? (truth…)
Users
Are you visiting regularly e-commerce websites ?
How is it ? (beyond practical)
How is it ? (beyond practical)
Fantastic !
Clones
How is it ? (beyond practical)
Clones Fantastic
How is it ? (beyond practical)
Professionals Users
Exhausting and
Frustrating
Practical but
Boring
So what else is possible ?
REDO as usual P.P.P. REDO
PPP PEOPLE
PRODUCT
PROGRESS
# Free pitch graphics
> Agile process# Fix scope/budget
# 360° strategic phase
# Convincing game
# Wireframes
> Pragmatic immersion
> Co-creation
> Sketch / Graphic design
# Big Bang launch
> Cases + Creative dating
> A/B test launch
STOP TRY
P.P.P. REDO FL!P
FLIP from a “normal » to a bold customer experience
LIFT your conversion rate to a new level
ENJOY a struggle-free project that pays for itself in 1-3 months
Conversion Rate Optimization
Real-Life Merchandising
User Experience Design
A B C
1,00% 0,90% 1,15%
+15%Uplift Conversion
A/B & MVT TESTING ???
Conversion Rate Optimization
Real-Life Merchandising
User Experience Design
case study
THE PITCH
Can you increase our conversion rate ?
#Higher prices online than in retail
#No IT impacts
#No new services
#No new features
But…
‘‘
’’
+29%
ARCHITEC-TURE—+ LEAD AND WELCOME THE VISITOR
INTO AN IMMERSIVE, MADE-TO-MEASURE UNIVERSE :
ONE UNIVERSE = 1 SEX X 1 SPORT X 1 SEASON
65% Men 5 Categories 2 Seasons
+29%Turnover
Step 2 : Responsive
+44%Turnover
1,3
1/4
94%
1 200
Questions please :)
Thomas Tonder +358 451 522 282 [email protected] thomastonder.com
