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Sarah Parmenter's talk from Future Insights Live 2014 in Las Vegas: "Instead of slavishly aping the latest UI trend, let’s design with data, producing designs and systems that yield predictable and desired results. Learn to design functional, beautiful interfaces with a solid backbone, supported by information-led processes tempered by your unique experience as a designer." Miss her talk? Join us at a future show: www.futureofwebdesign.com. Sign up for our newsletter at futureinsights.com and get 15% off your next conference.
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DESIGNINGusing data
Sarah Parmenter Future Insights Live - Las Vegas, 2014
MAY 2010
–John Maeda
Design is no longer the killer differentiator.
Instincts are experiments. Data is proof.
HTML & CSS
JAVASCRIPT & PHP
A CMS OF SOME KIND
RESPONSIVE DESIGN
SASS
our jobs
COPYWRITINGUSER
EXPERIENCE KNOWLEDGE
INFORMATION ARCHITECTURE
DATARESEARCH
our value
“…become an expert to facilitate the most productive conversation
you can have.“
– Kevin Hoffman An Event Apart 2014
– Tim Brown, IDEO
“Many designers who are skilled technicians, craftsmen, or researchers have struggled to survive in the messy environment required to solve today’s
complex problems.
They may play a valuable role, but they are destined to live in the downstream
world of design execution.”
back up decisions
why?
“…get everyone on the same page, not thinking through preference.“
– Samantha Warren An Event Apart 2014
Lasting Value
…is that part of my job?
–Zora Neale Hurston
“Research is formalised curiosity. It is poking and prying with a purpose”
– Federico Holgado Mailchimp
“Nobody has an excuse to make an uninformed decision anymore.”
Intuition
2-3 times more
5000
– Aarron Walter Mailchimp
“…designers go from decorators to problem solvers.”
strategy
“(if) a strategy can’t predict outcomes, our strategy is broken.“
– Jared Spool An Event Apart 2014
Vanity Metrics
hits
total signups
page views
number of visits
unique visitors
– Seth Godin
“Making your numbers go up (any numbers--your bmi, your blood sugar,
your customer service ratings) is pointless if the numbers aren't related to
why you went to work this morning.”
track people & their habits.
“We don’t design for browsers. We design for people.“
– Jeffrey Zeldman An Event Apart 2014
targeting
…finding the answer
common link?What is the
personas
Sahar HashemiUK ENTREPRENEUR
“The best UX strategists create delight by working in the
intersection of business and design.“
– Jared Spool An Event Apart 2014
“Experiment led design may happen outside of normal work.“
– Kevin Hoffman An Event Apart 2014
3 MONTHS
FULL HOUSE
ESTABLISH PERSONAS
DIGITAL STRATEGY
http://www.marketingcharts.com/wp/direct/facebook-posts-get-half-their-reach-within-30-minutes-of-being-published-24453/
REFERRER LOYALTY
Facebook posts get half their reach within 30 minutes of being published.
http://www.marketingcharts.com/wp/direct/facebook-posts-get-half-their-reach-within-30-minutes-of-being-published-24453/
Designed processes
UX DESIGN
CONTENT
“Solid content and good design adds value to (an) experience.“
– Jared Spool An Event Apart 2014
WHERE?
CALL TO ACTION
200%
VISUAL MEDIA
content first
ITERATIVE WORKING
“Being flexible in your approach to design is what is really valuable. “
– Jason Santa Maria An Event Apart 2014
browserstack
1 2
3
4 5
6
HUMAN LANGUAGE
– Frank Zappa
“A mind is like a parachute. It doesn’t work if it is not open.”
START TODAY
thank you@sazzy
