Drayton Taverham Meeting Slides

www.tradednetwork.co.uk tradednetwork @tradednetwork

How To Get Seen Online


More Website Visibility

WWW


Key Terms

It all begins with words typed into a search box


What Are Your Key Terms

Keyword research is one of the most important, valuable, and high return activities in the search marketing field

It's not always about getting visitors to your site, but about getting the right kind of visitors


Short v Long!

Short key terms have many searches per day but actually only represent 30% of the total searches

Fat Head – Holiday Cottages

Chunky Middle - …in Cornwall

Long Tail … by the sea…..


Google Webmaster for Today

https://www.google.com/webmastersUnderstand your search traffic and learn how users are finding your site.


Webmaster Top Queries


Webmaster Top Pages


Where can I find new data?

Google Keyword planner for research in what is being searched for:

https://adwords.google.com/KeywordPlanner


Where can I find new data?

Google Trends looking at trends in search terms and rising stars for the future

http://www.google.com/trends


More Website Visibility

Improving Your Own Website


Website Page Titles

Number 1 important factor

for your own website visibility


What is a Page Title

Every web page has a Title that is named

within the code!


Operation Website - Onsite SEO


Your Own Website Page Title

The most important ‘onsite’ factor for SEO Page Title = 50-60 characters Primary Keyword - Secondary Keyword | Brand

Name• Unique and relevant by page


Blog Posts

Publishing posts or articles are a great way to generate fresh content and get more visibility online and to create good links.

Keep the same structureThink Key Terms

Own website blogWordpress blogTraded Network sitesLinkedinOther guest sites


The More Content Published=

More CredibilityMore TrustMore Links

Higher Authority LevelsBetter Search Positioning

More VisitsMore Enquiries

More Sales

Why Publish Content?


What Content Should I Write?

Your products and services Emerging products and services Reviews, tests and what’s new Tips – share and share again / re-blog How to guides Offers Case studies and testimonials Real stories Business news


Corporate Social Responsibility Legislation changes Day in the life Seasonal activities and events

What Content Should I Write?


Make a PlanPlatform Daily 2-3 Weekly Monthly

Facebook POST / ENGAGE

BOOST POST EVENTSPROMOTE

REVIEW

Twitter POST / ENGAGE

ENAGE #HOURS

REVIEW

Linkedin CHECK / ENGAGE

GROUPS POST

Google Plus CHECK / ENGAGE

EVENTS

Website News UPDATES POST NEW

Traded Network UPDATE

Traded.org.uk POST REVIEW

Chariti.org.uk POST REVIEW

Supportus.org.uk POST REVIEW

Blog POST

Bold POST

Chamber POST

Buy Local POST


Traded Network – Sales Growth


Online Presence

We help businesses grow their online presence and reach a wider audience with our lead generating web directories.

We create a full business profile for each business and publish online adverts linked to key search terms and local audiences plus increase awareness on social media.

£79 with £15 being donated to a local good cause.


SEARCH ENGINES176,404 90 days

SEARCH ENGINES176,404 90 days

FACEBOOKFANS

FACEBOOKFANS

GOOGLE +GOOGLE + TWITTERFOLLOWERSTWITTER

FOLLOWERSLINKEDINLINKEDIN

SCHOOLSCHARITIES

CLUBS

SCHOOLSCHARITIES

CLUBS

PEOPLE BROWSING

DIRECTORIES

PEOPLE BROWSING

DIRECTORIES


Business Networking 121


2 Hour Workshops - £30 + vat

Facebook For Business

Get Seen Online

Linkedin & Twitter

Video Marketing

How to Build a Brand


Can I Help?

Jonathan White07842 [email protected]

Internet

Drayton Taverham Meeting Slides