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We gathered in early April in Yankee stadium (for a Yankees vs Red Sox game) to chat with a group of great Dyn clients our thoughts on the evolution of the Internet, and how we can collectively prepare.
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Where Internet PerformanceGoes From HereApril 10, 2014 – Dyn /Delivers/ Yankees vs Red SoxCory von WallensteinChief Technologist@cvwdyn
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User experience is the
new competitive
differentiator.
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$3.2B
$2B+
$3.5B+
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2010: 58% of US
consumershttp://cvw.gs/amex2010
would pay a higher price if they had a strong expectation of receiving superior service.Consensus around 9% optimal premium.
2012: 66% of US
consumershttp://cvw.gs/amex2012
would pay a higher price if they had a strong expectation of receiving superior service.
Consensus around 13% optimal premium.
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From 2010 to 2012:The number of folks who voted for superior service
with their wallets went from 57% to 75%.
Businesses are responding.
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Why would youswitch banks?A slightly better interest rate isn’t compelling to go through the hurdles of switching. Give me a mobile experience so I don’t have to call or go to a branch.
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Speed == $$$100ms = 1% lost sales (Amazon)
0.5s = 20% traffic drop (Google)http://cvw.gs/amz-latency
http://cvw.gs/ggl-latency
http://cvw.gs/km-latency
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Increasing ComplexityGrowth of net new Internet users is far away from the
original backbone of the Internet (growth is in APAC, Africa, South America).
Urban centers are more network congested than ever before.
Explosive growth of DDoS attacks, thanks to amplification techniques and open systems.
“People” today: ~7B. “Things” today: ~14B.“Things” in 2020: ~50B. IPv4 addresses: ~4B.
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DDoS Resilience
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Traffic Management
Best of breed is still largely static. Move to realtime reactive.Onward to proactive.
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MessageManagement
Protocols to inbox placement to engagement.Onward to reputation.
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PerformanceAssurance
Reactive telemetry to predictive indicators of performance.How do you know what you do today will make things better tomorrow?
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Dyn /delivers/ Internet PerformanceBetween Your Brand & Your Users• Traffic Management
• User types “twitter.com”; pull engagement• Message Management
• User receives “file shared” email from Box; push engagement• Performance Assurance
• User receives a superior experience. Always.
