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Uptake Solutions 2014
The digital revolution is far more significant than the
invention of writing or even of printing.
Douglas Engelbart
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Uptake Solutions 2014
Housekeeping
• Welcome– How many social networks are people on?– What social networks would you like to know
more about?
• Assumed Knowledge– Basic computer literacy
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Uptake Solutions 2014
What you will learn
• What is Social Media?– What does it mean to be a citizen of the internet?– Why is it important to be on social networks?
• The 5 networks you need to know about– Which networks should you use?– What you should post on each medium
• Hands on – Getting started with one network[ 4 ]
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Uptake Solutions 2014
What is Social Media
• Social media – It’s a way to connect with people using
technology.
– It’s about conversations; sharing, communicating and collaboration.
– It’s the shift from one-to-many distribution to many-to-many where the people direct the conversation, not the
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Uptake Solutions 2014
Social Media is not
• Social Media is not just Facebook and Twitter– The same way cars are not just GM and Toyota
• Is not a place where people will passively listen– You choose what to watch on YouTube (active),
you have no choice when TV broadcasts (passive)
• A platform for attacking others (Trolling)[ 6 ]
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Uptake Solutions 2014
Why use social networks?
• To be a global citizen– Contribute – Learn– Listen– Connect– Promote
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Uptake Solutions 2014
What is Facebook
• The most personal social network
• Most people on social media have facebook
• Been called the social infrastructure of the web
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Uptake Solutions 2014
What is Twitter
• Micro-blogging service limited to 140 characters (keep to 120 max)
• Share moments in time with others. Its about now
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Uptake Solutions 2014
Online Communities
• People connecting through shared interests• More intellectual discussion• Open and public
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Uptake Solutions 2014
What is LinkedIn?
• Professional networking tool – no nonsense
• Show off your skills and abilities
• Connect with other business professionals.
• Seriously, Business Business Business!
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Uptake Solutions 2014
The Professional Person
• Business people• Professionals• Companies• Job seekers• Career Climbers
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Uptake Solutions 2014
Video People
• Broadcast yourself!
• People upload videos for free and share them with the world
• Gangnam style currently has over 2bn+ views!
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Uptake Solutions 2014
TV
• How to’s• Gaming Channels• Music Videos• Funny Videos• Artistic Talents• Education
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Uptake Solutions 2014
Who Blogs?
• Professional and amateur writers
• Write about any topic, no matter how small
• Can blog in many different ways– Video– Text– Pictures
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Uptake Solutions 2014
Social Media Statistics Australia – June 2014
1. Facebook – 13,200,000 users 2. YouTube – 12,750,000 UAVs3. WordPress.com – 6,300,0004. Tumblr – 4,900,0005. LinkedIn – 3,700,0006. Blogspot – 2,950,0007. Twitter - 2,500,000 Active Australian Users 8. Instagram - 1,600,000 Active Australian Users9. TripAdvisor – 1,450,00010. Snapchat - 1,070,000 Active Australian Users
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Uptake Solutions 2014
Read More
• We have some resources on this website for you. www.uptakesolutions.com.au
• Watch news sites like mashable and social media examiner
• Google!
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