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FACEBOOK PAID ADS
WHAT IS FACEBOOK PAID ADS?
Facebook Paid Ads are hyper-targeted advertisements that takes advantage of Facebook’s unmatched user data and profiling. Facebook Paid Ads allows businesses to:
Connect to the right audience based on Age, Gender, Location and Interest
Expand existing market and reach to new audience
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What It Is
Why It Matters
How It Works
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DATAPOINTS
Facebook has over 1.49 Billion Monthly Active Users WorldwideWhat this means for end-clients: Statistically Facebook has a very huge user base which is a huge
opportunity for businesses.
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Facebook has over 968 million daily active users on average for June
2015.
Facebook has 844 million mobile daily active users on average for June
2015
DATAPOINTS
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What this means for end-clients: Facebook is here to stay with its growing and consistently active users.
HOW FACEBOOK PAID ADS WORK
Set the Marketing GoalIdentify the AudienceDevelop the AssetsMonitor the Campaign
SET THE MARKETING GOALUnderstand why you want to run a Facebook campaignIDENTIFY THE AUDIENCEKnow who you want to reach on FacebookDEVELOP THE ASSETSThink about what message you want to conveyMONITOR THE CAMPAIGNMeasure the effectiveness of your campaign then optimize.
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Page Likes – Connect with all the people who matter to your business.Page Post Engagement – Stimulate post likes, comments and shares.Clicks to Websites – Drive traffic to specific pages of your website.Website Conversion – Boost goal completions such as sign ups and purchases.
Local Awareness – Reach people near your business.
Offer Claims – Promote discounts and deals in your store.
Video Views – Tell your stories using a video.
HOW FACEBOOK PAID ADS WORK
Set the Marketing GoalIdentify the AudienceDevelop the AssetsMonitor the Campaign
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SET THE MARKETING GOALSWhat do you want to achieve?
HOW FACEBOOK PAID ADS WORK
Set the Marketing GoalIdentify the AudienceDevelop the AssetsMonitor the Campaign
IDENTIFY THE TARGET AUDIENCEWho do you want to reach?• Users who match your target market
demographic• Users who are within your business location• Users who are similar your existing customers• Users whose interests are relevant to your
business
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HOW FACEBOOK PAID ADS WORK
Set the Marketing GoalIdentify the AudienceDevelop the AssetsMonitor the Campaign
DEVELOP THE ASSETS
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HOW FACEBOOK PAID ADS WORK
Set the Marketing GoalIdentify the AudienceDevelop the AssetsMonitor the Campaign
MONITOR THE CAMPAIGNAudience Reports – Provide data about the target audience to facilitate content development.
Placement Reports – Breaks down performance by placement and device to help in campaign optimization.
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FACEBOOK PAID ADS vs ADWORDS PPCFacebook Paid Advertising Google Adwords
Advertising
Targeting Options
Target audience based on Age, Gender, Geo-Location and Interest.
Target audience based on Geo-Location, context and search intent.
Audience Profiling
Audience profile is based on who they are and what they like.
Audience profile is based on what they are searching for at the moment.
Ad QualityQuality leverages on social proof and word of mouth.
Quality depends on relevance of search queries to ad copies and landing pages.
Creative Assets
Capture audience through rich media, aesthetics and human interest stories.
Attract audience through clever ad copies, optimized landing pages and relevance to search terms.
Marketing Goal
Works best for building awareness and generating buzz.
Works best for converting researchers with high buying intent.
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WHO CAN BENEFIT FROM FACEBOOK PAID ADS?
Businesses that aim to:• Grow its community and transition from
its Personal Profile to a Business Page• Reach new audience and expand network• Connect with target market through
creatives that resonate their brand values• Rejuvenate, reinvent and reintroduce
their brands• Re-engage with previous customers• Generate recurring traffic to website• Hyper-target a certain demographic
within a location
What It Is
Why It Matters
How It Works
Use Cases
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TAKEAWAYS
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• Facebook user base is an opportunity for any business• Facebook Paid Ads can help businesses meet specific marketing needs• Facebook Paid Ads hyper-target the right audience within a location based on demographics and
interests.
