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MOBILE CLOUD PLAY

Exceda Mobile Value Proposition

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Mobile Cloud Play Implementation: - Usablenet powers best in class mobile sites and multichannel experiences - World-class performance mobile content acceleration powered by Akamai - Marlin Mobile monitors real user experience through mobile devices Implemented, Optimized and Maintained by Exceda

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Page 1: Exceda Mobile Value Proposition

MOBILE CLOUD PLAY

Page 2: Exceda Mobile Value Proposition

1,495

2,900

By 2015, mobile Internet users will

double desktop ones

Page 3: Exceda Mobile Value Proposition

3/4 of the mobile users expect a website to load as fast or faster than its desktop

version

Page 4: Exceda Mobile Value Proposition

Fiber Cable Wi-fi 4G 3G

50

27

16 13

12 4 6 10

26

Latency (ms)

Speed (mbps)

However mobile network conditions are still poor

Page 5: Exceda Mobile Value Proposition

And the users are claiming for Performance, Usability and Reliability

Performance 38%

Usability 30%

Errors 18%

Page 6: Exceda Mobile Value Proposition

To ensure an optimal

Mobile Experience

Adapt to the format

Enhance the performance

Measure the results

Page 7: Exceda Mobile Value Proposition

MOBILECLOUD PLAY

Page 8: Exceda Mobile Value Proposition

Mobile Cloud Play creates a powerful experience

Akamai Ion as the best situational

performance solution to enhance

performance

Usablenet to create an optimal mobile website with increased usability and accessibility

Marlin Mobile to accurately monitor

what affects the performance in real

mobile devices

Exceda to integrate, deploy and support a unique

mobile experience to our customers’ customers

Page 9: Exceda Mobile Value Proposition

24/7/365Support

Front-End Optimization

U-ExperiencePlatform

EnhancedMobile

Protocol

AdaptiveImage

CompressionMOBIL

ECLOUD PLAY

Best-in-classUX Research

MobileRUM

Page 10: Exceda Mobile Value Proposition
Page 11: Exceda Mobile Value Proposition

Marlin Mobile is an early stage venture-backed business based in Boston

Proprietary technology developed and supported by a team with years of experience monitoring mobile website performance

Sets alarms and gathers more accurate data on the mobile user experience

Reports on how well mobile sites and apps performs across full spectrums of devices, operating systems, carriers, and locations

Page 12: Exceda Mobile Value Proposition

Ensuring the best UX to the customers

Best UserExperience

In any device

MobileReal UserMonitoring

Best Delivery Platform

MobileCloudPlay

Usablenet powers best in class mobile sites and multichannel experiencesWorld-class performance mobile content acceleration

powered by AkamaiMarlin Mobile monitors real user experience through mobile devices

Page 13: Exceda Mobile Value Proposition

Mobile Quad Play Implementation

Usablenet Akamai

UX Research

Mobile Development

Web Performance

Web Security

Marlin Mobile

Real Mobile User

Monitoring

Implemented, Optimized and Maintained by Exceda

Page 14: Exceda Mobile Value Proposition

Exceda: Your true partner

for everything Akamai

– and more